Marketing Mix And Marketing Strategy Essay

Marketing Mix And Marketing Strategy Essay

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Marketing mix is the main variables through which a firm performs its marketing strategy, it includes ‘4Ps’: Price, Promotion, Place and Product. A new firm to grow ideas about how and where to market a service or a product might use the marketing mix. It is noticeable that product is the most important element in the target market which asks to be projected to accomplish the demands of consumers. If this process has been successful attained, the rest of others of the mix become obvious. It must to be noted that the price has to be appropriated to the pockets of the target market and product’s image. The promotion will via the advertising media, which they read or watch in TV, magazines, newspapers or Internet, while the place should be the shops or markets visited by consumers. Place is the only one part of marketing mix beyond the firm’s control, to find shop distribution is a tough work in competitive marketing. None retailers have redundant spaces, so for the purpose of firm’s product to acquire distribution, another product will probably have to be cleared away from the space. It is worth to mention that an effective marketing mix is all the individual elements of mix must work together and complement each other. To improve the marketing mix may include offering more benefits about price may with particular features, promoting the product let the consumer know what it does and making easier accesses for consumers to buy.

Having considered price, which is the amount in money for which product or service is offered for sale. Consumers may prefer lower price, but high price might gain more revenue per unit. In marketing mix, price is a business tool used in products, price often considerable when deciding a product’s unique se...


... middle of paper ...


...in the process of planning. Furthermore, product life cycle gives more helps to small firms with one or two products.

Accordingly, it is generally considered that product is the most crucial part in the marketing mix. In product life cycle, every stage of product influences other three elements. This is not to say that price, promotion and place are not important, but compare with product, product is the basic of others. We cannot set price, advertise and needn’t to find a place because without product. Consequently, the enterpriser needs to develop an outstanding marketing mix, with each element complementing each other. The best approach depends on the product, its rival situation, the objectives and budget. Effective marketing mix is essential to enable the business can generates profits and sales. Using marketing strategy lead to a successful marketing mix.

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