The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing arrangement. The marketing mix includes four key facets recognized as product, place, price, and promotion. The mix is the arrangement of the entire four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the marketing mix every category should be examined independently and the link connecting each one of the marketing blend or mix must be tackled.
First, product is the piece of the marketing mix that pertains to the blueprint and formation of the tangible item or service that is presented to the consumer. Therefore, product is noticeably vital to the remaining parts of the marketing mix because the creation offered will mainly be the foundation for producing the additional three elements of the marketing line of attack. Hence, the business is required to follow a line of investigation concerning the target market to come to a decision if a potential product is in fact wanted by the purchaser. Thus, if the company discovers considerable desire for the product then the company should advance toward the designing course of action. As a result, the firm will set the scale of the value concerning the product with the price of the product in an effort to realize a sense of balance that produces an item that is extremely appealing to the promising consumers. Therefore, the company’s marketing team is obligated to produce a manufacture plan and be prepared to pull together the demand for the creation, Perreault, et al, (2009).
Second, the service or product is created; therefore th...
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...t in which costs are low for the company to distribute but perceived positively by the consumer and is easily accessible. Last, balance the Four-P’s to fit the product, price, placement, and promotion so the consumer and business both profit.
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. Jr. (2009). Basic marketing: A marketing strategy planning approach (17th ed.). New York, NY: McGraw Hill.
Kotler, P. & Keller, K. L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall.
About McDonald’s. (2011). Retrieved from website http://www.aboutmcdonalds.com/mcd/our_company.html
McDonald’s UK. (2008) Retrieved from website http://www.mcdonalds.co.uk/static/pdf/aboutus/education/mcd_marketing.pdf
McDonald’s World, (2011) retrieved from website http://www.mcdonalds.com/us/en/websites.html
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