Marketing McDonald's to Hispanic Americans Essay

Marketing McDonald's to Hispanic Americans Essay

Length: 3322 words (9.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Product and competitive environment

McDonald’s Corporation (MDC) known for its famous golden arches is the number one largest chain of fast food restaurant in the world. With headquarters in the United States and restaurants in 120 countries serving around 86 million customers a day. About 80% of the restaurants are operated by a franchisees or affiliates. McDonald's revenues come from the expenses paid by the franchisees such as fees, royalties, rent, as well as sales in company-operated restaurants. According to Hoovers, McDonald's Corporation in 2013 made and annual revenue of $28,105.7 compared to $27.5 billion made in 2012. Most of the restaurants are freestanding units offering dine-in and drive-through service, but McDonald's also has many restaurants located in airports, retail areas, and other high-traffic locations. The company has nine major markets – Australia, Canada, China, France, Germany, Japan, Russia, the UK, and the US – that account for 75% of sales. Although McDonald is a leading brand, the top companies that give McDonald competition include: Doctor’s Associates Inc., YUM! Brands Inc., Starbucks Corporation, Darden Restaurant Inc., and Burger King
Doctors’s Associates, Inc.: A company who owns and operates Subway. It has approximate 40,855 restaurants in 105 countries, in January, 1, 2014. The total annual revenue is of $32.1 million dollars.
Yum! Brands, Inc. or Yum! Is the world’s largest fast food restaurant company- they have more than 40,000 restaurants globally and operates in 125 countries. YUM! Licenses Taco Bell, KFC, Pizza Hut and Wing Street. The total annual revenue is of $13,084 million dollars.

Starbucks Corporation is the largest coffeehouse company in the world, with 20,891 stores i...


... middle of paper ...


..." Forbes. Forbes Magazine, 13 May 2013. Web. 23 Apr. 2014.

Llopis, Glenn. "5 Steps To Capturing The Hispanic Market." Forbes. Forbes Magazine, 03 Sept. 2013. Web. 13 Apr. 2014.

"Hispanic Fast Facts." AHAA. N.p., n.d. Web. 14 Apr. 2014.

Michael Goodman. "The Power of Hispanic Consumers." MercuryMedia. Research and Analytics, Apr. 2010. Web. 16 Apr. 2014.

"Sales & Marketing Slides." Marketing Strategy of McDonalds. N.p., n.d. Web. 21 Apr. 2014.

"The Marketing Process A McDonald's Restaurants Case Study." Business Case Studies. N.p., n.d. Web. 21 Apr. 2014.

"Maps and Data about the Hispanic Population." Pew Research Centers Social Demographic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014.
"U.S. Hispanic Country of Origin Counts for Nation, Top 30 Metropolitan Areas." Pew Research Centers Hispanic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Mcdonald 's Marketing Journey : Mcdonalds Essay

- McDonald’s McDonald’s is such an iconic fast food restaurant that almost every American and a good part of world relates the golden arch with McDonald’s. In its journey to be the most recognized brand, McDonald’s had its humble beginning and many turbulent fights of survival. McDonald’s marketing journey is a noteworthy one for anyone studying the marketing. About McDonald’s In 1954, Roy Kroc, milkshake machine salesman, visited a restaurant in San Bernardino that run by two brothers, Dick and Mac McDonald....   [tags: McDonald's, Fast food, Hamburger, Marketing]

Better Essays
898 words (2.6 pages)

Essay on Mcdonald 's Global Marketing Strategy

- 1. McDonald marketing strategy uses a combination of global and local elements. In their global marketing strategy, they focus on standardization. They try to use standardization throughout all McDonald’s so where ever you eat a Big Mac, the customer can expect the same taste, quality and experience. To have professionalism within the workplace, education for McDonald’s is provided by them to teach government health education programs and what the requirements are of the lower skilled workers. This allows the company to create formalization throughout all McDonalds....   [tags: McDonald's, Marketing, Local government, Hamburger]

Better Essays
1096 words (3.1 pages)

Racial Segregation And Segregation Of Hispanic Americans Essay

- After the Mexican-American war, most Hispanics living in the U.S. became American citizens in southwestern U.S. Although, the citizens were promised the protection of their rights, they were mistreated, racially categorized along the border, had fewer opportunities, and experienced segregation in schools. For instance, in the 1900, “Mexican enrollment was 17.3 percent, while Anglo enrollment was 38.9 percent.” (Guadalupe) This illustrates the racial disparity of Mexican Americans in southwestern U.S....   [tags: United States, Hispanic and Latino Americans]

Better Essays
756 words (2.2 pages)

Marketing Involving Hispanic Americans and the Internet Essay

- The Hispanic-American culture in the United States is becoming increasingly important in marketing and consumer behavior. This segment has different preferences, values and attitudes towards a variety of products than "average" United States consumer. The Hispanic population in America is the fastest growing, not only the largest minority population now, but their collective purchasing power exceeds $400 billion (Mongrain). In conjunction with this, the internet has also proven to be a vital marketing tool in the last decade....   [tags: Marketing]

Better Essays
2874 words (8.2 pages)

Hispanic And The Hispanic Culture Essay

- The term Hispanic is used to describe Spanish speaking natives. Spanish is one of the fastest expanding languages in the world and accounts for 21 different countries as their official language. About half of Hispanics originate in Mexico, and there is a lot diversity within the 21 Hispanics countries, therefore even their own traditions and heritages will be specific to them. It is also important to remember that most Hispanics do not like to be referred to as Hispanic but instead from where they reside; for example, Mexican American and Puerto Rican....   [tags: Spanish language, Hispanic and Latino Americans]

Better Essays
1564 words (4.5 pages)

Hispanic American Culture Dance Essay

- Hispanic American community are rooted from their origins in Cuba, Mexico, Puerto Rico, and other Spanish speaking countries that have come together and form a culture in the United State of America. The culture is built in different categories; for instance, religion, social custom, health practices their privacy, and birth. They come from a comprehensive familiar culture that has been called the second in America. Because of their pride and affection they feel unsafe to give up their past. Their notoriety in the United State has been their resistance to assimilate; their guarded image of Hispanic-American culture has been the tongue of flame....   [tags: Hispanic, American, Culture, Dancing, ]

Better Essays
925 words (2.6 pages)

The Branding Journey Of Mcdonald 's And Starbucks Essay

- Accolades and Missteps: The Branding Journey of McDonald’s and Starbucks The McDonald’s Story The McDonald’s story begins in 1937 in Pasadena, California. Richard and Maurice McDonald are the two brothers that conceptualized this assembly-lined style of a fast-food establishment, in a small drive-through restaurant (Vignali, 2001). Ray Kroc, in 1954, believed this idea would make a great franchising business; he negotiated with the McDonald brothers to allow him to have exclusive franchising rights within the United States (Vignali, 2001)....   [tags: McDonald's, Marketing, Infomercial, Starbucks]

Better Essays
1066 words (3 pages)

Executive Summary of the Hispanic Market Essay

- Executive Summary of the Hispanic Market “Latinos are changing the way the country looks, feels, and thinks, eats, dances, and votes. From teeming immigrant meccas to small-town America, they are filling churches, building businesses, and celebrating this Latin heritage.... In America, a country that constantly redefines itself, the rise of Latinos also raises questions about race, identity, and culture – and whether the United States will ever truly be one nation.” (Larmer, pg. 50) This passage aptly describes the dawning of a new ‘enlightenment’ era in the United States....   [tags: Hispanic Culture Marketing Business Essays]

Better Essays
4352 words (12.4 pages)

Essay on Hispanic American Diversity

- Summary The purpose of this paper is to discuss the culture and beliefs of four Hispanic groups. The groups I have chosen to cover are: Puerto Rican, Mexican, Dominican and Cuban. Included in the paper will be each group’s linguistic, social, economical, political, familial and religious ties or beliefs. Hispanic American Diversity Puerto Rican Puerto Rico’s linguistic background is strongly defined by Spanish and English. Most Puerto Ricans speak both languages fluently and use both in everyday life such as; work, travel and communication....   [tags: Culture Hispanic American Essays]

Better Essays
1326 words (3.8 pages)

Essay on Hispanic American Diversity

- The diversity of Hispanics shares the same language but have many differences. In this research paper the four groups that I will be discussing will include: Mexican Americans, Puerto Rican American, Venezuelan American and finally the Colombian American. The areas that will be discussed will include: linguistic, political, social, economic religion and family conventions and or family status. Puerto Rican Americans When leaving the entrance of any train station in the Brooklyn N. Y, you could immediately hear the salsa music blaring from several cars, home and corner stores....   [tags: Hispanic American Diversity Race Immigration]

Free Essays
1278 words (3.7 pages)