Marketing McDonald's to Hispanic Americans Essay

Marketing McDonald's to Hispanic Americans Essay

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Product and competitive environment

McDonald’s Corporation (MDC) known for its famous golden arches is the number one largest chain of fast food restaurant in the world. With headquarters in the United States and restaurants in 120 countries serving around 86 million customers a day. About 80% of the restaurants are operated by a franchisees or affiliates. McDonald's revenues come from the expenses paid by the franchisees such as fees, royalties, rent, as well as sales in company-operated restaurants. According to Hoovers, McDonald's Corporation in 2013 made and annual revenue of $28,105.7 compared to $27.5 billion made in 2012. Most of the restaurants are freestanding units offering dine-in and drive-through service, but McDonald's also has many restaurants located in airports, retail areas, and other high-traffic locations. The company has nine major markets – Australia, Canada, China, France, Germany, Japan, Russia, the UK, and the US – that account for 75% of sales. Although McDonald is a leading brand, the top companies that give McDonald competition include: Doctor’s Associates Inc., YUM! Brands Inc., Starbucks Corporation, Darden Restaurant Inc., and Burger King
Doctors’s Associates, Inc.: A company who owns and operates Subway. It has approximate 40,855 restaurants in 105 countries, in January, 1, 2014. The total annual revenue is of $32.1 million dollars.
Yum! Brands, Inc. or Yum! Is the world’s largest fast food restaurant company- they have more than 40,000 restaurants globally and operates in 125 countries. YUM! Licenses Taco Bell, KFC, Pizza Hut and Wing Street. The total annual revenue is of $13,084 million dollars.

Starbucks Corporation is the largest coffeehouse company in the world, with 20,891 stores i...

... middle of paper ...

..." Forbes. Forbes Magazine, 13 May 2013. Web. 23 Apr. 2014.

Llopis, Glenn. "5 Steps To Capturing The Hispanic Market." Forbes. Forbes Magazine, 03 Sept. 2013. Web. 13 Apr. 2014.

"Hispanic Fast Facts." AHAA. N.p., n.d. Web. 14 Apr. 2014.

Michael Goodman. "The Power of Hispanic Consumers." MercuryMedia. Research and Analytics, Apr. 2010. Web. 16 Apr. 2014.

"Sales & Marketing Slides." Marketing Strategy of McDonalds. N.p., n.d. Web. 21 Apr. 2014.

"The Marketing Process A McDonald's Restaurants Case Study." Business Case Studies. N.p., n.d. Web. 21 Apr. 2014.

"Maps and Data about the Hispanic Population." Pew Research Centers Social Demographic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014.
"U.S. Hispanic Country of Origin Counts for Nation, Top 30 Metropolitan Areas." Pew Research Centers Hispanic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014.

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