Building relationships is important in marketing. Concept of IMC is not new. “The point of IMC is to make sure that every piece of marketing is paid attention to. If every piece is in harmony, the overall result is much more powerful and the audience will be able to hear what your brand is trying to say.” (pg. 2 Eliason). Social media is a great way to advertise; however, many companies are advertising on too many social media sites. Some sites may have a massive audience while other sites may have less followers which causes the site to...
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...e used on different media sites or can transition to suit other publicized advertisements. Integrate marketing into as many outlets as possible by providing phrases, key words, or links to the brand website. Marketing teams need to be coordinated in order to be able to manage the campaign successfully and to ensure that the brand remains consistent in all advertisements. Be able to effectively follow the campaign to see how well it is progressing, keep track of the coupons used and feedback from retailers. “Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, you have email marketing, Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing.” (pg 1 Schiff).
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