Most of this generation is exposed to advertisements every second of our lives. Whether it be at the mall, talking to a friend, or even on the internet. We begin to see ads so often that we begin to familiarize ourselves with them. Many people are able to recognize logos of certain brands within the time it takes to snap a finger. This is because they have been exposed to particular ads enough times to remember it, even if they didn’t care to memorize them at all. People who spend all their time online are possibly exposed to more ads than others. Using this form of marketing to spread awareness is possibly one of the most efficient ways to get people involved, especially since most of the people who are online access the internet because of social media. Social media can be an effective way to spread awareness to many people. There are already so many campaigns that are using this strategy and it is working very well for them. Even though social media is a great way to spread awareness, the issue at hand is whether or not the young people would pay attention to ads that spread awareness about HIV/AIDS.
Campaigns that target younger people to spread awareness try their best to connect to what the younger generation likes. They do many things in their power so that they can become “hip” with the young folks. Some of these things consist of placing ads in common areas that young people populate for most of the day. When they see the ads, they will make associations about them and realize what the purpose of it is. Many ads that are used to target younger people are often found in places that are popular among the stated group of individuals. S...
... middle of paper ...
...marketing to flow a lot smoother. Because so many people have access to the internet and social media sites, this methodology is very effective. Marketing to teenagers and young adults from the internet is a sure way to get their attention. As long as the campaign gets their attention in the right way, the population will become interested and will begin to discuss the topic or issue that is being presented. Direct marketing seems to have a good effect on younger people because it seems more reliable in the views of others because they are surrounded by the advertisements and are surrounded by people talking about the topic. The role of commercial culture in fostering a change socially is crucial, it allows people to gain knowledge that would soon turn in to common sense amongst everyone in the country.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- According to the Center for Disease Control (CDC) (2013), research has shown that many young people between the ages of 13-29 are not concerned about becoming infected with HIV/AIDS and many of them do not know their HIV status. The CDC (2013) found that 39% of all new HIV infections affected young people between the ages of 13-29. Contraceptive Technology Update (2013) found that studies have shown that the greater the number of sexually transmitted infections (STIs) contracted during the teenaged years, the greater the risk of acquiring HIV.... [tags: hiv status, sti's, aids awareness]
955 words (2.7 pages)
- Marketing Awareness Tactics Notice Marketing Tactics, Become a Better Consumer Advertising giants want to make you, the consumer, feel less than whole. They want you to think that you will be complete once again after handing over a portion of your earnings in exchange for their product. I have come up with a few ways to heighten awareness of the messages of advertisers, in order to strengthen confidence in your decisions as a consumer. Learn to spot product placement. Product placement is used in various forms of broadcast media, including movies, sporting events, reality shows, and pretty much anything else that can be filmed.... [tags: Marketing, Advertising, Want, Need]
2456 words (7 pages)
- 3 LITERATURE REVIEW Visiting a shopping mall is an everyday activity for most. Shopping malls have become a central hub for a diverse set of activities ranging from being an access point to satisfy basic needs for food and clothing to being a social mecca where customers can engage in common interests. Over the last decade, the influx of competitors in the mall arena has forced managers to develop strategies that elevate themselves above the competition. As a result, different malls have deliberately introduced unique attributes to serve as a magnet to attract shoppers.... [tags: Shopping mall, Retailing, Power centre]
1343 words (3.8 pages)
- Shopping had always been people’s necessity. A few centuries ago, people had to go out on the street or market to purchase goods or food with cash in person as consumers and sellers, but where have all the shoppers gone lately. Because of great improvements in technology, online shopping has arisen. Instead of going to the mall or stores and taking hours to look for what is on the shopping list, online shopping became accessible in the recent generation. In 1979, online shopping was invented by Michael Aldrich who was inspired to connecting a domestic television by telephone line to a real-time transaction that he called teleshopping ("Inventor 's Story.").... [tags: Retailing, Shopping mall, Online shopping]
1680 words (4.8 pages)
- Marketing communication assists in the development of brand awareness. This implies that customers will interpret product’s information into how they perceive that product that will subsequently affect a product’s position in the market. Furthermore, marketing communication is used as a means of maintaining existing customers, as well as built strong relationship with all the market stake holders. There are several marketing communication strategies, and the challenge to businesses if finding the right one to use.... [tags: Marketing, Advertising, Sales, Soft drink]
704 words (2 pages)
- AIDS Prevalence and Awareness in South Africa Johannesburg, the largest metropolitan area in the continent of Africa. The population of the main metropolitan area is 1,907,229 ( WorldBook encycl.130). Johannesburg is also one of the world richest gold fields. Despite these positive aspects, Johannesburg is a city with a dismal future, because it is suffering from one of the world's worst AIDS epidemics. Every Saturday, nearby cemeteries are busy with the arrival of people who have died from AIDS.... [tags: AIDS HIV Disease African Essays]
3144 words (9 pages)
- 1. Market positioning is how a company wants their customers to perceive their product or service in relation to their competitors and what marketing strategies they should adopt to reach this perceptual goal. When developing a market position they select the most persuasive, meaningful and unique points of difference that will allow them to compete for the largest number of potential customers. Some companies develop a 'me too ' strategy and position themselves close to their competitors so prospects can make a direct comparison when they purchase.... [tags: Marketing, Positioning, Shopping mall]
735 words (2.1 pages)
- HIV/AIDS Awareness How would you feel if you saw a four-year-old girl have to watch her mother die a slow painful death from AIDS. Well this is what millions of children face everyday living in Africa. Do you ever stop and think about how lucky you are to live a happy and healthy life or do you just take it for granted. An estimated 25 million adults and children are living with HIV in Sub-Saharan Africa, and AIDS has orphaned an estimated twelve million children. HIV/AIDS is one of the biggest challenges the world faces today.... [tags: HIV and AIDS]
925 words (2.6 pages)
- When AIDS first emerged, no-one could have predicted how the epidemic would spread across the world and how many millions of lives it would change. There was no real idea what caused it, and consequently, no real idea how to protect against it. Now, in 2004, we know from bitter experience that AIDS is caused by the virus HIV, and that it can devastate families, communities and whole continents. We have seen the epidemic knock decades off countries’ national development, widen the gulf between rich and poor nations and push already-stigmatized groups closer to the margins of society.... [tags: Free AIDS Essays]
3644 words (10.4 pages)
- To talk about AIDS today, one has also to talk about sexuality. Nowadays AIDS is largely related to sexual activities since AIDS is a consequence of the virus HIV, which can be transmitted during sexual relations. The movie that we saw, Philadelphia, deals with this. It tells the story of a homosexual man who contracted HIV during sexual intercourse with another man. After some years he starts to suffer from AIDS and the discrimination that came along with it. He was a successful lawyer, and was fired only because he had AIDS.... [tags: Free AIDS Essays]
846 words (2.4 pages)
- The Legacy Of John F Kennedy
- Class Readings Involving Oppression And Privilege
- Food Is The Good Side Of Fast Food
- The United States ' Involvement And Policies Regarding Their Participation During The Cold War
- King Lear, By William Shakespeare
- Similarities Between Differences Between School And High School