Marketing Campaign for a Small Business
In this project I am going to produce a marketing campaign for a small
retail business. The business, which I am going to "make", will have
competitors in the local area. Before I am going to open my business,
I will have to decide on a few main things.
E.g. which products I am going to sell, the prices at which the
products are going to be sold, where my business is going to be
located and how I am going to promote my shop and the products.
For my marketing Campaign Plan, I am going to develop a small
supermarket, which will be called Shoprite.
I want to keep the supermarket as small as possible and the products
at the best standard. The supermarket will sell essential household
products and I also
Would like to stock a selection of sweets/crisps newspapers and
magazines, ice creams, fruit and vegetables, cards, yoghurt,
cigarettes etc.
Shoprite will not be located in central Seaford but on the outskirts
of town, mainly in residential areas. The reason for this is that it
will save people from driving into town for their necessities.
Shoprite's competitors will be:
1. Costcutters
2. CO-OP
3. Scoop 'n weigh
4. Green Grocers
Before I decide on the products, which my supermarket will be selling
etc. I am first going to draw up a research plan as; it is going to
help me with the information that I will need.
The data that I will collect, I am going to gather by handing out
questionnaires to people aged 10 years and older. The questionnaire
will ask questions like;
What is your age, sex, what product do you mostly buy, how much do you
pay for i...
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... Billboard)
£5000 per board per season
Taxi (Interior Panel)
£17 per month
Balloon releases
From £850 per 1,000
CONTENTS
1. Introduction to project
2. Mind map
3. Overall Research Plan
4. Business Objectives
5. External Environment
6. SWOT Analysis
7. Marketing Campaign Objectives
8. Marketing Research (theory)
9. Research Plan
10. Questionnaire
11. Questionnaire Analysis
12. Product
13. Collage of product ideas
14. Floor Plan
15. Price
16. Table of Competitors Prices
17. Place
18. Map
19. Promotion
20. Promotional Campaign Planner
21. Advertisement/Leaflet
22. Marketing Constraints
23. Conclusion
24. Evaluation
25. Sources of Knowledge
The customers Playtex seems to go after tend to range from about 15 to 45. The females that buy tampons tend to be from a younger generation ranging from about 16 to 34.
The research objectives are probably one of the most important parts of the research plan...
The purpose of your research project and in what way will it contribute to the academic understanding of your subject matter.
After considering the information in this week’s instructor guidance and readings, I have selected the research topic:
a plan of action as to how to achieve this and a view of the future of
In this research I will focus more in the
I started my research by looking for information that would
The prime target market for candles is women with families. "As one of life's little luxuries, candles are purchased at about the same rate across all income levels, among all ethnicities, and at all educational levels. Now, don’t be fooled because men love candles as much as women, however key demographic factors distinguish the candle buyers to women, aged 45 years and under, many that head families with children. There is also an increasing number of different cultural couples and families making candle purchases. This proves that with these findings come new elements with baby boomers creating a predictable pattern of home and family spending. These lifestyle changes can only mean increased growth in the candle industry.
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
Identify what resources are already available to answer the question (where can the answer to these questions already be found, what research has already been done?)
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
My secondary research was some websites on where I got my information, also I listed the websites.
In order to advance a field and develop new concepts it is vital that one understands what has already been proposed and looked at in the past. This is why understanding the theories and principles that are already in place are so very important. There is no point in trying to reinvent the wheel if it is really not necessary. A good researcher should be able to develop what has already been done in order to move forward the thinking within the discipline. This is what I hope to be able to do with my research.
Advertising for Online Businesses The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion (www.comscore.com with more than 812 million internet users (www.internetworldstats.com/stats.htm). All these internet users are potential customers and it is essential to exploit such an opportunity. However promotion is crucial, not only to increase traffic.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.