Marketing, Consumer Behavior, And Effectiveness Of Marketing Essay

Marketing, Consumer Behavior, And Effectiveness Of Marketing Essay

Length: 1996 words (5.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Effective marketing has been an essential aspect of business tactics. The appropriate methods of marketing, consumer behavior, and effectiveness of marketing were all involved in business policies. Growth and the ability to with stand fluctuating economies were critical elements of business planning as well. This chapter will discuss the history of business marketing, the methods of business marketing, consumer behaviors, and the effectiveness of business marketing to stimulate progression.
History of Marketing
The title of the article was Origins of marketing thought in Britain by Brian Jones and Mark Tadajewski. This article was published in the European Journal of Marketing, volume 49, issue 7/8 on pages 1016-1039 in 2015. The article was found in the EBSCO host database. (Jones, 2015)
This article attempted to explore two different objectives. The first purpose was to verify the initial research and principles of advertising at a university in Britain’s first known business curriculum. The second purpose was to delve into what definite impacts were mutually experienced among the forerunners of marketing education in Britain and America during the early 1900’s. (Jones, 2015)
The article found early research and education of business marketing in 1902 typically studied business finances. This marketing concept ruled the thoughts of business educators on either side of the Atlantic. (Jones, 2015)
This articles’ title was Evolution of Marketing as a Discipline: What has happened and what to Look Out for by V. Kumar. The article was published in the Journal of Marketing, volume 79, issue 1 in January 2015. The article was found in the EBSCO host database. (Kumar, 2015)
The progression of marketing as a field was the purpose...

... middle of paper ...

...usinesses and the value of marketing has been radically impacted by a business’s financial performance. (Movando, 1999)
Organizational effectiveness will result from several occurrences in the business sector. As the articles above have confirmed; an efficient strategy is the foundation for effective marketing in business. To ensure that businesses will develop and progress into longevity; planning will be required. The knowledge of history will show business owners and operators were marketing started. This will allow businesses to understand the direction in which it could proceed. Comprehending the methods by which marketing could be handled and how consumers view businesses are valued skill sets in the business environment. The awareness and execution of effective marketing will complete the strategical plan toward advancement and endurance in business.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Significance Of Understanding The Consumer Behavior

- The Significance of Understanding the Consumer Behavior Consumer behavior is understood as the study of what products or services consumer buys. Why they buy the products. What are their buying motives. Who makes the purchase decision. How much they buy. Where they buy. What is their preferred method of paying for the product, cash or credit. What is the consumer buying decision process. Which factors influence consumer buying decisions. Consumer behavior is dynamic. Consumer behavior is influenced by cultural, social, personal and psychological factors....   [tags: Marketing, Qualitative research, Psychology]

Better Essays
738 words (2.1 pages)

Essay on Optimal Advertising Techniques to Induce Consumer Behavior

- Optimal advertising techniques to induce consumer behaviour From papyrus advertising in ancient Egypt to commercial images in Pompeii, Advertising has been around for many year and usually tends to evolve with society. Advertising is basically a type of communication and is a cornerstone in our daily lives. It attempts to persuade potential customers to purchase or consume a product or service. We see advertising practically everywhere, television, newspaper, buses. Nowadays, even people are walking billboards for brands such as Nike, Adidas and so on....   [tags: Consumer Behavior]

Better Essays
2188 words (6.3 pages)

Influence Of Online Marketing On Customer Behavior Essay

- THE INFLUENCE OF ONLINE MARKETING ON CUSTOMER BEHAVIOUR IN NIGERIA CONCEPTUAL BACKGROUND The increase in available information, well-known businesses and brands on the internet are in addition to providing consumers with a convenient and inexpensive way of belonging to internet community; generate high interest among consumers (Donthu and Garcia, 1999). The internet has proved to be an indispensable tool in the present-day business-stimulated society such as Nigeria; for marketing purposes, consumer information management, communication and research....   [tags: Marketing, Behavior, Psychology]

Better Essays
1352 words (3.9 pages)

Essay on Impact of Word-of-Mouth on Consumer Attitudes

- Literature Review Since the 1960s, a large body of marketing research has documented the pervasive impact of word-of-mouth on consumer attitudes and behavior (Bansal & Voyer, 2000; Bone, 1995; Buttle, 1998; Herr et al., 1991; Laczniak, DeCarlo, & Ramaswani, 2001; Smith & Vogt, 1995; Wirtz & Chew, 2002). Word of mouth (WOM) communication is recognized as an important medium for influencing consumer behavior (Arndt, 1967). Consumers generally have greater tendency to be exposed to marketer-dominated sources, therefore, personal word of mouth source was usually the most effective (Arndt1967)....   [tags: relationship, effectiveness, marketing]

Better Essays
628 words (1.8 pages)

Impact of Creative Print Advertisements to Consumer’s Buying Behavior Essay

- The term “advertising” originates from the Latin word “advertere” which means “to turn the mind towards”. Advertisements create impact on consumers’s mind and affect their purchase behavior. As a marketing strategy, advertiser’s aim is to persuade their potential buyers (Armstrong, 2010). To fulfill this goal, advertisers must seek to know what stimulates consumer’s mindset that initiates purchase. Thus, print advertisements have a vital role in convincing the consumers to buy a certain product....   [tags: advertising,maketing strategy,purchase behavior]

Better Essays
915 words (2.6 pages)

Target Customers And Influence On Consumer Behavior Essay

- Advertiser’s primary objective is to reach Prospective customers and influence their awareness, attitudes and buying behavior. They spend a lot of money to keep individuals (markets) Interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers Goals is to get enough relevant market data to develop accurate profiles of buyers-to-find the common group (and symbols) for communications this involves the study of consumers behavior: The mental and emotional processes and the Physical activities of people who purchase and Use goods and services to satisfy particular needs And wants (Arens, 1996)....   [tags: Marketing, Advertising, Psychology, Emotion]

Better Essays
1017 words (2.9 pages)

Consumer Perception And Behavior About The Brand Essay

- 7) Consumer Perception and Behaviour about the Brand Consumer behavior is the study of how individuals, groups, and collective entities choose, purchase, utilize, and discard ideas, goods, or services to satisfy needs and wants. An understanding of the target audience’s influences, psychological process, and the stages of a consumer’s purchase decision process are critical to achieving organizational sales and marketing objectives translating to success. (Zoeller 's, 2016) A consumer’s buying behavior is influenced by cultural, social, personal and psychological factors....   [tags: Marketing, Organic food, Sustainable agriculture]

Better Essays
919 words (2.6 pages)

Essay on The Service Marketing World : Customer Satisfaction

- Multichannels In the service marketing world, customer satisfaction has been confirmed to be an influential to customer loyalty (Ching-Fu and Ya-Ling, 2010). The evolving world now have to consider quality service and companies survival to be in the competitive environment (Zeithami, Berry and Parasuraman, 1996). Providing quality services, appears to be an important factor for services company to be successful. Companies are finding new ways to distribute their services through different channels....   [tags: Marketing, Customer service, Consumer protection]

Better Essays
1190 words (3.4 pages)

Marketing Analysis : Marketing Automation Essay

- Research revealed that “53% of marketers say continued communication and nurturing of their existing customers results in moderate to significant revenue impact.” To serve your customers better, your business must be ready and willing to communicate with them often. Communication offers your team the opportunity to identify customer needs and build value-added services. Marketing automation is one solution to maintaining a positive consumer relationship. It helps you build personal connections with customers without the time-consuming tasks....   [tags: Marketing, Sales, Customer service, Customer]

Better Essays
1061 words (3 pages)

Persuasive Tactics in Marketing Essay

- Table of Contents page <ol> <li value="1">0 Explanation of the two tactics 2 <li value="2">0 The effectiveness of social proof 2 <li value="2">1 Circumstances when effective 3 <li value="2">2 Circumstances when ineffective 4 <li value="2">3 Persuadee when effective 4 <li value="2">4 Persuadee when ineffective 5 <li value="2">5 Persuader when effective 5 <li value="2">6 Persuader when ineffective 6 <li value="2">7 Conclusion of Social Proof 7 <li value="3">0 The effectiveness of scarcity 7 <li value="3">1 Circumstances when effective 7 <li value="3">2 Circumstances when ineffective 8 <li val...   [tags: Marketing]

Better Essays
2400 words (6.9 pages)