1.1 BACKGROUND OF THE STUDY
In the market today consumer sales promotion has become the marketing communication of the day for new and existing brand in the market. Every brand in the market (new and existing brand) are making use of consumer sales promotion as a communication podium to increase brand awareness and market acceptance amongst consumer. Consumer sales promotion serves as means of attracting the consumer to a particular brand and has a way of making the consumer patronize the brand due to the sales promotion associated with the brand. Organization around the world are witnessing changes in the market today as different brands come up with different and striking ideas in creating awareness for their brands and attracting consumers to patronize their brands. Roger Hyslop (2007) pointed out that the use of sales promotion stimulates consumer excitement, retail reaction and wholesaler reward.
Sales promotion, according to Shimp (1993::442) defined
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Nigeria joined in the promotion of Cadbury Bournvita to its consumer. In November 5th 2012 Cadbury Bournvita in Nigeria ran a consumer sales promotional campaign which was tagged “yummy life promo” according to Dele Anifowoshe the marketing director (2012) said the campaign was aimed to delight, reward and provide a superior life for consumers in Nigeria whereby consumers will enjoy an instant 10 percent extra free products and stand the chance of winning any of the “yummy” prizes worth over two hundred million naira.
Chioma Afe went forward to explain that consumers are expected to buy 450g or 900g jar of the Bournvita promotion pack, open it and peel off the foil to reveal a special code which will be sent via sms to the short code provided. These program lasted till
As we all know, marketing is a necessary part of our daily life. Not only are products and services marketed, but we market ourselves as part of everyday business. I spent time this week speaking with a close friend of mind who is a Store Manager for H&R Block discussing the 4-Ps and how they pertain to his organization. It was very interesting to see how different industries market their products and services. Does the thought of receiving your tax return immediately grasp your attention? Well it has definitely helped H&R Block in boosting their ability to attract customers. It seems as thought immediate gratification is a promotion marketing tool that many companies are now using. After briefly describing the 4 P's of marketing we will review how H&R Block utilizes all of the steps in their marketing mix.
Promotion is the means by which an organization that connects its products and its image to the consumer. Qantas Airlines is the largest airline company in Australia enjoying a considerable control in the domestic market. It also carries a huge number of people to and from Australia. But, the recent years have witnessed a decrease in the industry, especially after the global financial meltdown. This has put an impact on the Qantas ' market too. A strongly growing market competition is also a matter of concern. This study will consider its current market, the target audience of the airline and its various marketing aspects. Based on this initial study, the marketing mix would be paid a closer look and then, instructions would be provided on improving the mix. The aim of the whole exercise is to help develop Qantas ' position as the market
For every organization, promotion is the way to let them attract more and more customers. That means it is a way which include lots of method to help the organization to create customer awareness and to get more profit.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
Promotion is to introduce a product to the market , and enhance the public awareness of the product. Promotion through advertising , public relations and the Internet to promote products to increase consumer spending.
Promotion refers to informing the customer that such product exists; pointing out the advantages of the product over those offered by the competition, and letting the customer know where to buy the product. Furthermore, promotion might include ads placed in the magazines, public transportation, TV ads, online marketing, and direct marketing, using the e-mail, or Facebook targeted ads.
The major value drivers for Cadbury (quality, flavour, brand and packaging) are to be highlighted in the various campaigns. The recommendations here play a crucial role in demand as prices are inelastic currently in India.
Marketing includes all the effort of the business to sell its product in the market. It is defined as ‘a management process involved in identifying, anticipating and satisfying consumer requirements profitably’. Although the broad function of marketing is to trade products, it can as well help in identifying specific objectives for a firm. However, they may change according to the firm’s needs. In order to accomplish these targets, businesses sketch a set of plans. This tactics is known as marketing strategy. One of the main aspects of marketing strategies is to make consumers aware of the product. Businesses cumulate diverse promotion methods to assist this. Pepsi co is one such company which uses various promotion methods to market its range of products. The following essay will consider pepsi as a product, the different marketing strategies that it uses to gain recognition and analyze which scheme is the most effective one.
Advertising, informing and persuading the prospective customers is esse3ntial for successful marketing in competitive world. Advertising, salesmanship, sales promotion tool are used for this purpose. Advertising is a process of making the brand known to people in such a manner that a desire to buy the product of the brand is created in
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...
Marketing is integral and pervasive to every business level. Strategic promotion portrays the marketing exercises which influence the commercial, and promotional arrangements of the companies. Vital marketing exercises comprise three fundamental activities. To begin with, promoters help to establish organizations and start association towards business sectors and clients. Consequently, they help in assisting the associations in execution and promotion of key planning procedure. Secondly, promoters help to collate and analyze existing data and identify deviating patterns in the promotional activities, and evaluate the possible potential effects. Such analysis supports with vital decisions required for making commercial and promotional arrangements.
Retail sales are directly linked to promotion strategies adopted by a company. Sales Promotion is considered as one of the most typical marketing technique to increase revenues and add value to a produ...
It is important to ensure that the products are always well received in the market. Effective promotion can ensure customers to try and keep the interest of users of products produced or regular users on being satisfied with the quality of the product. The success of promotion can be judge from the quantity of sales.
Sales promotions offer customers an incentive to buy an item. Sale promotions are promotions such as coupons, percent off, rewards and rebates. Sales promotions can be an important part of building brand equity. Sales promotions can increase sales and attract new customers.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.