Marketing Case Study
Introduction
Brief History of the Company
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 267.93 Million in 2007. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, colour television sets, electric shavers, lighting and silicon system solutions.
Products and service
In the Electronics segment, the Company is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices for consumer and professional markets. And its products are marketed by sales subsidiaries and unaffiliated local distributors and sold through direct sales via the Internet throughout the world.
a) Nature of Electronic Industry
Today’s electronics industry faces numerous design and manufacturing challenges across a wide range of applications and industries as a result of the complexity of electronics devices. These challenges include a continual demand for product innovation to counter commoditization driven by the highly competitive electronics environment. .
Financial performnce
The company manufactures medical systems, consumer electronics, lighting products and semiconductors . The company recorded revenues of E26,793 million during FY2007, an increase of 0.4% over FY2006. and E976 million during the fiscal year ended December 2006, an increase of 4.7% over 2005. The operating profit of the company was E1,852 million during FY2007, an increase of 5.4% over FY2006. The net profit was E4,168 million in FY2007, a decrease of 22.6% compared with FY2006.
Competitors
Samsung Electronics Company
Samsung Electronics Company, a part of the Samsung group, is one of the leading consumer electronics brands in the world. It manufactures and markets consumer electronic products such as televisions and home appliances. The company recorded revenues of approximately $90,551.2 million during the FY2006, an increase of 5.9% over FY2005. The operating profit of the company approximately $9,548.3 million during FY2006, an increase of 18.9% over FY2005. The net profit was approximately $8,401.
Evolving since the 1980’s, case management, an essential part of quality assurance programs, promotes excellence and efficiency in consumer health care, while conserving costs for health care organizations. Effective case managers answer the demands of changing health in promoting and facilitating a patient’s progression of care (Scott 2014).
The business obliged gadgets specialists, addressing a need Smith (himself a sharp specialist) had felt. Back then, specialists could just purchase segments from bigger wholesale organizations better setup for managing business clients. In the wake of visiting abroad electronic stores to study current promoting techniques, Smith presented self-serve shopping and delivered a yearly mail-request index with a significant information segment. To guarantee practically every electronic lover in Australia had one of his lists, it was incorporated free in the famous gadgets magazines Electronics Australia and Electronics Today International. The lists included continually expanding measures of information on electronic parts, which made it a fundamental reference for anybody required in gadgets professionally or as a side interest. With the appearance of the Internet, the list last issued in
According to the Case Management Society of America, case management is "a collaborative process of assessment, planning, facilitation, care coordination, evaluation, and advocacy for options and services to meet an individual's and family's comprehensive health needs through communication and available resources to promote quality, cost effective outcomes" (Case Management Society of America [CMSA], 2010). As a method, case management has moved to the forefront of social work practice. The social work profession, along with other fields of study, recognizes the difficulty of locating and accessing comprehensive services to meet needs. Therefore, case managers work with these
During the 1990s, each company experienced specific difficulties to their market share. Both companies struggled to reestablish themselves in the global consumer electronics world. As the year 2000 came around, new CEOs at both companies came up with even more complicated initiatives and reorganizations. Outsiders wondered how each company’s internal changes would affect their endless competitive battle in the industry.
Case management refers to when a person or people in need require an environmental intervention. The Conrad Hilton Association defines case management as “one of the primary services offered to individuals and families who face multiple challenges, including severe mental illness, addiction, and homelessness.” Case management often helps those who are struggling or who are in need, however, the term tends to be used very loosely within organizations.
The United States, as well as the world, is more and more dependent on electronics. Everything around us runs on electricity; from the cars we drive, our dependency on mobile electronics we use, all the way down to the cappuccino machines that make our favorite beverages. We love our electronics. Last year alone “retail sales of consumer electronics fell just short of $1 trillion in 2011,” reports John Laposky of TWICE magazine, and those sales “are predicted to hit $1.04 trillion in 201...
The turnover of the company in 2008 was $15,627 million, gradually decreased in 2009 to $14,552 million which again decreased in 2010 to $13,772 million. We can see a gradual drop in the turnover.
Sony, as an organisation, must deal with the dynamic industry they operate within. They established themselves by developing a stable work environment where engineers had profound appreciation of technology and could work as freely as they pleased, focussing on developing dynamic technologies and creating products that people longed for (Mintzberg et al, 2003).
Electronic Applications was found in 1972, its headquarters are on San Francisco and it is a major producer of silicon chips. The company’s sales, profit and stock price have grown fast on the past years while the human resources policies have remained unchanged.
General electric is one of the world's largest and most diversified companies. With eleven different segments of the company, ranging from Advanced Materials to NBC Universal, General electric has a strong hold on many separate markets. As a whole, General Electrics' main competitor on a conglomerate level consists of Siemens.
My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight, useful notebook PCs through its Research & Development (R&D) centre. Hence, it created a want; a New Commercial Notebook PC Compaq Evo Notebook N1015v which packs the power and performance necessary for mobility into a stylish design for only $899(US $). HP also finds out about its customer needs through online feedback forms and survey. Via that, HP was also able to understand that not everyone are able to use their products hence it has created this HP accessibility products which can be accessed by anyone including people with disabilities and age – limitations. Example of such product under the PSG industry is the Mobile Speak Pocket which was specially made for the visually impaired people. ( Refer To Exhibit 1a – 1c )
Samsung is an innovative company that focus highly on quality and specialised products, they became an electronics company in 1969 and they released their very first mobile phone in 1988. In 2006, they became the global leading brand within the television market and in 2011, they became the latest smart phone provider in the world and their successful innovation is furthermore expanding. Today Samsung Electronics has proven to be one of the most successful global brands to follow.
NOKIA, http://www.nokia.com/global/about-nokia/about-us/the-nokia-story/ POPULATION REFERENCE BUREAU, http://www.prb.org/pdf13/2013-population-data-sheet_eng.pdf SAMSUNG, http://www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreports/download/2013/2013_Sustainability_Report.pdf SAMS
On successful completion of my master’s program, I will be able to implement this knowledge in an Indian industry more confidently and effectively. By working in the field of Electronics I would like give my share in enhancing the life standards of my countrymen. I am certain that my contribution, small or great, will prove to be another step in development and success of my country and its people.
Samsung has the widest range of product portfolio that include: Mobile phones, home appliances, TV/Video/Audio, tablets, PCs, printer, camera, camcorder, periphe...