Piggy Wiggly Case Study

1. A local supermarket would like to introduce its own brand of paper goods to sell alongside its current inventory. The company has hired you to generate a report outlining the advantages and disadvantages of doing so. Write report.

Piggy Wiggly is interested attempting a new marketing campaign designed to increase the revenue of the” Our Family” ultra-paper towels during the upcoming holiday seasons. This will be a marketing campaign for only the “Our Family” ultra-paper towels and will not include any of the other paper products. The ultra-brand paper towels will be a theme based print and will be available only in six or eight roll packaging. The theme ultra-brand based paper towels will contain fall, Thanksgiving, Halloween, and Holiday

II. The disadvantages of Our Family them based paper towels.

• May encounter higher costs of production due to the theme based paper.

• Branded competitors continue to be symbolized as a trusted household product.

• Branded competitors paper towels on average are 2- ply and more absorbent and stronger for cleaning up messes.

• Many branded competitors are producing environmental friendly paper towels made of recycled materials.

2. Briefly describe the five stages of the product life cycle.

The five stages of the product life cycles begins with the Product development stage when the company finds and develops a new product idea. The second stage is the Introduction and is the period of slow sales growth as the product is presented in the market. The third stage is the Growth and is the period of rapid market acceptance and increasing profits. The fourth stage is Maturity and is the period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. The fifth and final stage is Decline and is the period when sales fall off and profits

Will include the usage of heavy marketing promotion to entice new business. The promotion will include heavily marketing of services offered and the reduction of overall medical cost for the patients.

The marketing mix strategy for the urgent care clinic currently in the mature life cycle stage will be to diversify the brand and models and maximize profit while defending market share.

The marketing mix strategy for the community hospital in the decline life cycle stage will be to phase out weak items and reduce to minimal levels. However, the main objective will be to reduce expenditure and milk the brand. Most communities based hospitals are barely able to the keep doors open and are having to merge or experience buyouts by larger facilities.

4. Choose and describe a recent experience that you have had with a provider in the health services industry. Analyze your experience in terms of your expectations and perceptions about each of the five components of service