Marketing : Brand Loyalty, And Factors That Influence Your Own Competitive Advantage

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With the market gradually enriched, competitive brands are steadily increasing, consumers can choose from different brand. Many companies use brand to create and cultivate their own competitive advantage. This has become one of the main strategies used by companies in the international marketing competition. Brand loyalty is when consumers make purchasing decisions, they too many times to express the preference for a brand. It decides the value and influence of the brand, and affects the establishment of market position. It is very important for each company. Therefore it is necessary to research the brand loyalty. This essay will research the value of brand loyalty, methods of improving and keeping brand loyalty, and factors that influence customers to try out new products. Brand loyalty is the customer’s emotion, it is the consumer to be favorably disposed to some brand. In general, a brand has a lot of customers, it is worth a lot. Brand loyalty is important for a number of reasons. Firstly brand loyalty can reduce marketing costs. One company’s performance, most comes from old customers. To keep old customers a company will spend less money than attract new customers. So a customer who has brand loyalty reduces marketing costs. Secondly, brand loyalty is easy to attract new customers. High brand loyalty means every user can become a live advertisement. This helps other consumers to build confidence for shopping. It naturally attracts new customers. Thirdly, brand loyalty can increase sales channels. Franchisers need to sell products to make a profit, They often choose companies which have a high degree of brand loyalty to cooperation. Therefore high brand loyalty in the expansion of sale’s channels more smoothly, and easier a... ... middle of paper ... ...Company is a very successful case. It success is the accurate grasp of consumer demand. They usually use questionnaires, interviews and observation these methods to research the problems (Phillips, er al 2001). This company timely grasp of customer satisfaction and correction, and then they continuous innovation and development, it keeps the customer always feel freshness and attraction. 21st century is the century of brand competition. Companies need to use brand to create and foster their own competitive advantage. It has become one of the main strategies used in the international marketing competition of enterprises. If the brand wants to be in an invincible position for a long time, the key is to cultivate consumer brand loyalty, and win the trust and support of consumers. After that companies need to make efforts to improve and maintain consumer brand loyalty.

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