Case Study Of GVBC Beer

Marketing and selling a new beer to consumers involves establishing its appeal to two distinct, but related sets of customers: the bars who will stock the beer and the customers who will take it home with them. Liquor stores and bartenders are the gatekeepers to consumers and to convince them to stock Grand Valley Brewing Company (GVBC) beer, the company must show the product is appealing, is well packaged, and has an established reputation and customer base. In order to promote GVBC beer it is important to have a strategic marketing plan. The GVBC marketing team developed a strategy to bring customers to its large taproom. Every first Friday of the month, GVBC hosts an open house with live music and local delicious food from nearby food

It is the responsibility of the distributor and the GVBC sales force to get the company’s craft beers into the bars and liquors stores on the Western Slope. GVBC has found the most effective tool is the personal selling technique because it gives insight into a potential customer’s response to the products GVBC has to offer. GVBC’s main objective in using personal selling is to build long-term relationships with its clientele – retailers, restaurants, and bars.

What sets GVBC apart from its competition is its uniqueness. Many craft breweries create seasonal beers and believe in sustainable brewing practices. The Grand Valley Brewing Company takes it a step further by also being a good neighbor. The company is heavily involved in community activities because it strongly believes in giving back to the public thus building strong relationships. Additionally, GVBC has a product that is reliable and made from regional top-notch quality ingredients supporting local industry and offers superior customer

It is important for the company’s marketing plan to focus on issues related to the four P’s, which are product, price, promotion, and place. Having a good marketing strategy prepares GBVC to be proactive in what the market does. Without a good marketing plan, the company will react to changes and will be a step behind the competition rather than have the ability to anticipate for market change. To have an edge on the competition, it is critical for GVBC to know where it is before it can figure out where it wants to be. GVBC’s marketing plan will tell the company exactly what to expect and when it should see those