Foreword
Mobile computing has allowed millions of people worldwide to do to whatever they want anywhere and anytime. Where before, one had to at least have a computer with an Internet connection to go about their business, consumers can now go to their favorite websites using smartphones or tablets that are small enough to fit in their pockets. Users also have the choice of platforms by which they could access their data. By far, the most popular are BlackBerry, Android, iOS, and Symbian.
This new trend has spawned an entire industry based around creating small yet powerful applications for mobile platforms. One of the most exciting applications around is Rippln, an advanced mobile application platform that allows ordinary people to earn revenue using mobile apps. It is possibly the first platform for mobile computing that rewards users for setting up their social networks. It has the potential to get even bigger than the likes of Twitter or Facebook.
We will find out about Rippln here.
Chapter 1
Introduction
Rippln allows for transparent, open access to social networking, and brings a whole new business model for the so-called eyeball acquisition. With Rippln, mobile users will be aware of the impact of their social networks on the larger market and to make a profit out of it.
Transparency is key here because until recently, companies and their apps have been relying on their users’ social network influence by growing their companies through word of mouth, and this influence has never been disclosed to individual users. Despite the value added by users, current business models have never been included in profit equations. Rippln seeks to bridge the gap between users and profit. It is a rare opportunity to capitalize on the th...
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...evices running on Android are purchased and activated daily.
Mobile Advertising = Mobile Sales
Industry pundits also predict that advertisers will recognize the power and potential of mobile computing, and position themselves to take advantage of the situation. Whereas before, a shopper needs to go to a physical store to make a purchase, all a buyer has to do now is to go to an online store and pay for it using his card details.
Mobile advertising seeks to bridge that gap by shifting the decision-making progress from the physical store to online ads, including apps for coupons, web banners, and ads embedded in games. Mobile video is also a trend that cannot be ignored, and needs to be leveraged as an integral part of the total advertising process. Finally, advertisers will start measuring mobile performance, with the aim of targeting ads to specific user classes.
With the use of Internet, anyone can write reviews on any product or service. Millennials are more likely to look at online ratings, and take the opinions of people they know on social media. “They have twice the number of friends on social networks. Our research found that they also have a deeper level of engagement and multiple points of contact with their connections throughout the day (Fromm). Millennials grow a vast network of followers on social media, which means good or bad reviews can go viral in minutes. One action companies need to do to get positive evaluations, is to increase traffic to their website and keep retention of buyers high. Numerous corporations have adapted rewards programs into their business models to build excitement about their products, and keep customers coming back. The program allows people to earn points that will accumulate to various rewards. In some instances, if people in the program invite friends to join, they can get a percentage of their purchase. Reward programs have been established across a variety of industries, such as food to retail. To accommodate the millennial mindset of convenience, most reward programs have apps for smartphones that keep track of points and allows people to pay through the
Snapchat is an application where you can take pictures and add comments to it almost like a text message. Snapchat has been a hit for kids because it allows kids to speak freely without a permanent record with the individual or group of individuals they wish to speak with. It puts people in control of the message and delivery, and allows them to do so without the watchful eyes of everyone within their social network. Snapchat’s emergence has made it a key social network and sharing application and that has rapidly diminished the importance of Instagram and Facebook, which owns Instagram. Facebook has made attempts at duplicating Snapchat by adding similar features such as Instagram direct. Instagram direct is where users can send private photos to one or more friends. These attempts were popular at first but users quickly recognized Snapchat as the application to still have. Recently, Facebook tendered Snapchat a three billion dollar buyout. Evan Spiegel and Bobby Murphy, Snapchat’s 23 and 25 year old co-founders and chief executives, said in 2013 that they are reportedly waiting until early 2014 to consider offers. The question is, should Snapchat take the money and run with the offer? By means of business tools and techniques, a recommendation will be put forth to answer the question of whether Snapchat should accept Facebook’s offer.
Cell phone sells were at its apex. Cooper and his team devised a technology so novel that the popularity of it was instantaneous. A device with the ability of only conversating is what the first cell phone was, but as time progressed and technology flourished the once simple talking device transformed into a diminutive computer. Gradually, a plethora of unique features were supplemented to the cell phone sharpening its value making it worthier and superior to the first cell phone. These features include browser accessib...
This is the reason why a giant like McDonald’s, which spends millions of dollars on advertisements and promotions, has collaborated with WeChat to offer discount coupons, and services to its customers. This trend of cross-promotions is going to increase in the coming future. The focus would be to increase revenues and profits, but social messaging app makers such as Tencent need to remain true to their vision and goals. WeChat must remain simple, free to download, provide exceptional user interface, and introduce better features in days ahead.
The Popularity of Social Networking Sites In recent years, social networking sites have rapidly gained popularity among people of all ages. A large number of people have registered and become members of some social networking sites, such as Facebook, Twitter, and WeChat. Also, people spend a lot of time on these sites chatting, playing games, and making friends. Social networking sites have become a part of people’s lives.
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
In recent years, social media have played primary roles in society. It helped overturn a government, revamp the way advertising targets consumers, and address many social issues. Social media is a very broad term; a system of websites and applications used to communicate through the Internet. Social media consists of social bookmarking, news, photo and video sharing, and networking. Theses websites and applications have one major thing in common; users are able to interact with one anot...
Social Networking sites and application are an increasingly entwined part of our everyday lives. We use them to communicate with friends and family all over the globe, to chat with friends down the hall to decide where to eat, to network for jobs, and to connect with others with similar interests.
Since 2008, the smartphone, a device that combines a normal cell phone with a computer, typically offering Internet access, data storage, e-mail capability, etc. all in your hand was deemed as ground-breaking technology and created one of the largest and most competitive markets in terms of technology to date. Their increased popularity continued to grow and today, it is very hard to encounter someone without a smartphone. These devices allow people to disconnect from reality and grant them access to the world as a whole. People use these devices to manage their daily routine, dictating what they should do and when they should do it.
Nowadays, we are living in the “ technology world”, digital’s century, science and technology are being devolopped like a rain-storm, people try their best effect to serve for human’s infiniti demand. Internet in general and social network in particular are exceedingly funtional tools. Indeed, with over 1.3 billion active users in June,2014 ( Wikipedia), there is no suprise that Facebook has been becoming a leading social network in the world, “Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected” – CEO of Facebook: Mark Zuckerberg (google). Facebook truthly brought many useful; however, it is still “ a double-edged sword”.
Kukreja, A. (n.d.). Mobile Application Trends and the Impact on Mobile Platforms. Retrieved February 25, 2014, from http://www.eeherald.com/section/design-guide/mobile_platform_trends.html
Internet has become a vital element in people daily lifestyles. People use smart phones, tablets, laptops or computers to access Internet. By the first decade of the 21st century, many Internet users use faster broadband Internet access technologies. As the Internet users grow, one of the Internet phenomenons that can be seen is social networking. Basically, people use social media to interact among people where they create, share or exchange information in virtual communities and networks.
Within a few years, there will be well over a billion mobile phone users worldwide and the majority of mobile phones will be connected to the Internet.
With the rise and constant additions of social media such as blogs, Facebook, Twitter, Flickr, and Youtube, the information obtained keeps the users constantly and frequently connected, interacting with one another. In real-time, they share ideas, files, pictures and messages, which enable them to participate in free flow information. Compared to past modes of communication, this method is faster and more efficient.
The growth of social networking is one of the fastest growing digital trends to exist. Many social networking sites boast with millions if not billions of members. Prominent examples of these social sites are Facebook, Twitter, and LinkedIn. Members of these networks use them daily to communicate, share various types of information or to collaborate with other members.