Inbound Marketing Essay

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Promoting your company through blogs, podcasts, video, newsletters, SEO, eBooks and Social Media is called Inbound Marketing. The ultimate purpose of inbound marketing is to bring customers closer to the brand. Inbound marketing earns a lot of attention from the customers and makes it easy for them to find your company. It helps you to get new customers through the interesting content you would post on your social media, blogs, newsletters or more.
Marketing Analytics is another concept that is very essential for your business or company. It comprises of all the technologies and process that would allow you to evaluate the performance of your marketing campaigns and initiatives.
Moz (Moz.com) is one of the most popular company selling Inbound Marketing and Marketing Analytics. This company is based in Seattle, Washington. U.S.A. and was founded by Rand Fishkin and Gillian Muessig in the year 2004. Founded with the name SEOmoz and as a company that would deal with Search Engine Optimization in the year 2013 the company expanded its business to Analytics, Social Branding, and Link Building. It also acquired GetListed, A Portland based company that helps local businesses get good serach engine ranks.
Moz.com gives insights to social media, search engines and link building efforts. A premium Moz account would help you know the organic search engine rankings and take necessary steps to increase the same. These tools would help you know what changes you need to make on your website and content concentrating on the keywords, web page optimization and link building.
Moz Analytics: Moz Analytics is a marketing analytics software that gets all the inbound marketing data in one place with beautiful custom reports and insights that help you...

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...eboards every Friday.
Moz Community includes Webinars, O&A sessions and Events which are organized by the Moz team to deal with issues that usually people face while performing SEO and optimize their websites.
Pricing
The Moz Pro subscription costs around $99 per month and offers basic free tools and premium tools too. This package includes all the tools listed above. The website also offers a 30 day free trial which doesn’t includes the premium tools which were listed above. Moz Local is available in a different package which costs 49$ per year for a single location.

Now if you want to have wonderful conversion rates and rank higher on Google and other search engines, I would recommend you to try Moz.com as it is one of the most awesome online tools which is priced appropriately and you would surely get the desired results within a small span of time.

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