Marketing Analysis : T.j Maxx Essay

Marketing Analysis : T.j Maxx Essay

Length: 1231 words (3.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

  Fashion is important to women; whether it falls under the context of clothing, or how they decorate their home, fashion allows women to express their individuality. With today’s rise in fashion, businesses have to accommodate the demands of consumers by creating shopping strategies that keep the shoppers interested enough to keep coming back. T.J Maxx is one of the many businesses that serve their purpose in helping women achieve their fashion goals. By taking an open floor layout and incorporating it with a mixture between the newest fashion trends and home furniture, T.J Maxx builds an atmosphere that allows women to conveniently purchase quality merchandise for a fraction of the amount they would spend at other shopping stores.
  T.J Maxx, a golden building that’s located in the heart of Taylorsville, attracts many shoppers because of it’s low prices. Big red letters read, “T.J Maxx HomeGoods” at the top of the building. An automatic door, with a ten percent sale sticker, tempts the customers into the store. There is a small resting area located just before you walk into the store where, a small couch is placed for the purpose of customers waiting for a ride. A plaque with background information that introduces T.J Maxx to its new customers is placed strategically near the couch. It educates new customers on their company’s integrity, and why shopping at T.J Maxx is always a wonderful experience.
Upon entering the store, customers notice the pleasant change of the cold air, which suggests that T.J Maxx wants to offer their shoppers a luxury visit by assuring a perfect indoor temperature that isn’t too hot, or too cold. A “Maxxinista”, a T.J Maxx associate, welcomes the shoppers with a bright smile, making them feel appreci...


... middle of paper ...


...th her, “Hey, so I totally just needed a shirt, I got distracted and three hours later I ended up buying five shirts, two pairs of jeans, three pairs of shoes, and sectional, I get confused when I see these many varieties together, I’m not going shopping anywhere else this.”
  Shopping at T.J Maxx could never be a disappointment, because they effectively implement an open layout concept to improve the consumers shopping experience. Many shoppers found it to be convenient to have the ability to purchase all personal as well as home requirements at the same place. T.J Maxx is a store that is appreciated by women, because they can purchase an outfit for every family member as well as improving their home. Having stores such as T.J Maxx is important because we all enjoy the feeling of saving money while shopping. What better store allows you to do so, other than T.J Maxx?

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Marketing Analysis : Ross Stores Essays

- Introduction The retail industry has always been a very competitive environment when dealing with sales and maintaining up to date with the current trends. Ross Stores has become one of the most successful companies in the apparel business since established in 1982 by Stuart Moldaw. (Ross Stores, Inc. History, n.d.). Although there is much competition out there, Ross is different from other retail stores. The reason for this is that Ross acquires most of their merchandise comes from their competitors, such as name brand department stores who ordered too much of an item and have decided not to sell it anymore....   [tags: Department store, Retailing]

Better Essays
1711 words (4.9 pages)

Marketing Analysis : Digital Marketing Essay

- Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels....   [tags: Marketing, Advertising, Marketing research]

Better Essays
985 words (2.8 pages)

Marketing Analysis : Tourism Marketing Essay

- Tourism Marketing Question 3 A: Destination objectives- The first objective for Destination Queenstown is to maintain peak season through summer/winter because Queenstown is very busy in peak season and they are trying to maintain visitor numbers. To develop shoulder seasons in spring and autumn, this will bring more people to Queenstown when it is not so busy but there are still amazing experiences in Queenstown. To increase visitors stay days, increase visitor spend and build strategic partnerships, to bring more profit for Queenstown and build stronger relationships with partnerships....   [tags: Marketing, Marketing research, Tourism]

Better Essays
1459 words (4.2 pages)

Marketing Analysis : Digital Marketing Essay

- Digital Marketing White Paper There is no denying that the world is rapidly shifting from analogue to digital. According to the Pew Research Center, 84 percent of all adults in the U.S. are now online and nearly two-thirds of the population embraces smartphone technology. As we consume more and more digital content on a daily basis — on mobile phones, tablets, and computers — companies that do not embrace the trend in their marketing strategies will be left behind. Digital marketing (DM) — any form of marketing products or services that involves electronic devices — is now essential and should be standard practice for any business that wants to get its product in front of a targeted audienc...   [tags: Marketing, Social media, Internet marketing]

Better Essays
1916 words (5.5 pages)

T.J. Maxx CSR Essay

- T.J. Maxx Corporate Social Responsibility The company I chose to explore is TJ Maxx. I choose TJ Maxx because they are one of my favorite stores where I can find brand name products at an affordable price. The TJX Companies, Inc. have been in the business industry for 36 years. TJ Maxx started in 1919 when Brothers Max and Morris Feldberg founded New England Trading Company in Boston, Massachusetts and opened the first retail store in 1929, dedicated to selling women hosiery. Two decades later, that one store grown into a whole chain of women's apparel stores that overextended from New England to Washington D.C....   [tags: corporate social responsibility]

Better Essays
1886 words (5.4 pages)

The Role of Situation Analysis in Marketing Plan Essay

- The Role of Situation Analysis in Marketing Plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results (Subash Jain, Michael D....   [tags: Business Marketin Analysis]

Free Essays
1566 words (4.5 pages)

Essay on Analysis of a Marketing News Story

- Generally marketing is defined by ‘Marketing is a business term referring to the promotion of products, advertising, pricing, distribution channels, and branding. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.’ This is a definition everyone can easily found on Wikipedia, but is it sufficient. According to Kotler ‘Marketing is more than any other business function, deals with customers. Creating customer value and satisfaction are at the very heart of modern marketing thinking and practice.’ This essay will provide an analysis of the marketing news story which appeared in 2008, about Che...   [tags: Article Analysis Business Marketing]

Free Essays
1137 words (3.2 pages)

Marketing Analysis Essay

- The four P’s, product, price, place, and promotion, are important to the success of any organization because they are the variables that marketing representatives of the organization can control in order to best satisfy customers in the target market. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. The Product is the physical product or service offered to the consumer. Products and services vary greatly in the hospital environment....   [tags: Marketing]

Better Essays
1253 words (3.6 pages)

Essay on Kudler Foods Marketing Analysis

- Kudler Foods Marketing Analysis Kudler Foods is a small independent grocer with three stores in northern San Diego County. Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The marketing campaign must be carefully designed and implemented to provide the expected increase in profits....   [tags: Business Analysis Marketing Management]

Free Essays
1824 words (5.2 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)