Marketing Analysis : T.j Maxx Essay

Marketing Analysis : T.j Maxx Essay

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  Fashion is important to women; whether it falls under the context of clothing, or how they decorate their home, fashion allows women to express their individuality. With today’s rise in fashion, businesses have to accommodate the demands of consumers by creating shopping strategies that keep the shoppers interested enough to keep coming back. T.J Maxx is one of the many businesses that serve their purpose in helping women achieve their fashion goals. By taking an open floor layout and incorporating it with a mixture between the newest fashion trends and home furniture, T.J Maxx builds an atmosphere that allows women to conveniently purchase quality merchandise for a fraction of the amount they would spend at other shopping stores.
  T.J Maxx, a golden building that’s located in the heart of Taylorsville, attracts many shoppers because of it’s low prices. Big red letters read, “T.J Maxx HomeGoods” at the top of the building. An automatic door, with a ten percent sale sticker, tempts the customers into the store. There is a small resting area located just before you walk into the store where, a small couch is placed for the purpose of customers waiting for a ride. A plaque with background information that introduces T.J Maxx to its new customers is placed strategically near the couch. It educates new customers on their company’s integrity, and why shopping at T.J Maxx is always a wonderful experience.
Upon entering the store, customers notice the pleasant change of the cold air, which suggests that T.J Maxx wants to offer their shoppers a luxury visit by assuring a perfect indoor temperature that isn’t too hot, or too cold. A “Maxxinista”, a T.J Maxx associate, welcomes the shoppers with a bright smile, making them feel appreci...

... middle of paper ... her, “Hey, so I totally just needed a shirt, I got distracted and three hours later I ended up buying five shirts, two pairs of jeans, three pairs of shoes, and sectional, I get confused when I see these many varieties together, I’m not going shopping anywhere else this.”
  Shopping at T.J Maxx could never be a disappointment, because they effectively implement an open layout concept to improve the consumers shopping experience. Many shoppers found it to be convenient to have the ability to purchase all personal as well as home requirements at the same place. T.J Maxx is a store that is appreciated by women, because they can purchase an outfit for every family member as well as improving their home. Having stores such as T.J Maxx is important because we all enjoy the feeling of saving money while shopping. What better store allows you to do so, other than T.J Maxx?

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