Marketing Analysis : Target Corporation Market Segments Essay

Marketing Analysis : Target Corporation Market Segments Essay

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Target Corporation Market Segments
Target markets their products to a variety of market segments when speaking about their clothing lines. The top three segments are Age-Related Segments and Gender-Related Segments. Targets approach to development, marketing and advertisement is based on seasons, genders, age in the terms of wants and needs and styles while also staying true to their brand imagine. Target has positioned itself as one of the biggest retailers with a brand imagine that can connect to the consumers, and the ability to develop and deliver high end products that come at an affordable price.
Market segmentation can be defined as the process of subdividing and defining a large homogenous market into a clearly noticeable segments that have similar wants, needs and or demand characteristics (Market segmentation, N.D.). The purpose of marketing segmentation is to create a marketing mi that identifies with the expectations of customers within a targeted segment.
Age related segment is a factor of demographic that helps retailers identify the buying audience for their products (Suttle, R). Target exploits this segment buy offering styles of cloths in a variety of colors, sizes while including different designs to relate to different ages. For example a person in their 70’s might like a color scheme of socks, but a younger person might want a more modern color, with designs. This allows Target to advertise, market and sell one clothing line but with different styles meeting the wants and needs of a segment that hold a large number of their consumers. Target marketing strategy is currently based off its brand imagine for their customers to “expect more, pay less”. This and the age related segment allows for target to rema...

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...rease in customer loyalty, sales and customer satisfaction and directly improve both segments. In order to ensure the success of the new products or old that have been improved, Target needs to ensure the advertisement and market their products to the customers. To ensure customer satisfaction a return policy on the improved clothing should be incorporated. This should be included in media advertisements and in store promotions. Customers should know that they are taking into account their feedback with this new launch of clothing. While advertisement is a challenge for Target since they are improving quality and not releasing new products a bigger challenge is ensuring that customers do to take advantage of the new items and exploit them for old ones purchases, furthermore the return policy for the newer items needs to have guidelines to prevent fraudulent returns.

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