Target Corporation Market Segments
Target markets their products to a variety of market segments when speaking about their clothing lines. The top three segments are Age-Related Segments and Gender-Related Segments. Targets approach to development, marketing and advertisement is based on seasons, genders, age in the terms of wants and needs and styles while also staying true to their brand imagine. Target has positioned itself as one of the biggest retailers with a brand imagine that can connect to the consumers, and the ability to develop and deliver high end products that come at an affordable price.
Market segmentation can be defined as the process of subdividing and defining a large homogenous market into a clearly noticeable segments that have similar wants, needs and or demand characteristics (Market segmentation, N.D.). The purpose of marketing segmentation is to create a marketing mi that identifies with the expectations of customers within a targeted segment.
Age related segment is a factor of demographic that helps retailers identify the buying audience for their products (Suttle, R). Target exploits this segment buy offering styles of cloths in a variety of colors, sizes while including different designs to relate to different ages. For example a person in their 70’s might like a color scheme of socks, but a younger person might want a more modern color, with designs. This allows Target to advertise, market and sell one clothing line but with different styles meeting the wants and needs of a segment that hold a large number of their consumers. Target marketing strategy is currently based off its brand imagine for their customers to “expect more, pay less”. This and the age related segment allows for target to rema...
... middle of paper ...
...rease in customer loyalty, sales and customer satisfaction and directly improve both segments. In order to ensure the success of the new products or old that have been improved, Target needs to ensure the advertisement and market their products to the customers. To ensure customer satisfaction a return policy on the improved clothing should be incorporated. This should be included in media advertisements and in store promotions. Customers should know that they are taking into account their feedback with this new launch of clothing. While advertisement is a challenge for Target since they are improving quality and not releasing new products a bigger challenge is ensuring that customers do to take advantage of the new items and exploit them for old ones purchases, furthermore the return policy for the newer items needs to have guidelines to prevent fraudulent returns.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Retail Communication mix. Introduction The objective of this research paper is to have a clear understanding of how marketing communication mix contributes certainly to the marketing performances, as well as increase the productivity of the business. Moreover, the structure of this paper offers critical discussions of the need for the marketing communication mix, and the role it plays in the business based on researching about the differences and similarities of the definitions of different author’s point of views about the concept.... [tags: Marketing, Sales, Promotion, Marketing mix]
1838 words (5.3 pages)
- The company that has been chosen for this case study is Teradata Corporation, where Lisa Arthur is a main decision maker for the company. When Lisa Arthur joined Aprimo in 2009 and is now part of the Teradata Corporation as its chief Marketing officer (CMO), the company had been in business for almost 11 years. It was a very strong company that had enjoyed a great success in the marketing resource management (MRM), the multichannel campaign, and in the enterprise marketing management space for a few years.... [tags: Marketing, Business, Marketing management]
760 words (2.2 pages)
- Analysis of Sonic Corporation In 1953 Sonic Corporation was founded by Tony Smith in Shawnee, Oklahoma under a different name of the Top Hat. Tony Smith started the company as a drive-in restaurant featuring hot dogs, hamburgers, and french-fried onion rings. In the mid-50s Smith was asked by Charles Pappe for assistance in establishing a similar restaurant in a rural town also located in Oklahoma. This was the beginning of a partnership between the two men . CURRENT INFORMATION In 1991 Sonic Corporation was the fifth largest chain in the fast-food industry, servicing in the hamburger segment, behind McDonald's, Burger King, Hardee's, and Wendy's.... [tags: Sonic Corporation Fast Food Essays Business]
1503 words (4.3 pages)
- The Marketing Environment and Consumer Choice Date Introduction One of the best ways of improving corporate image in the automobile industry is by ensuring that the industry satisfy the needs of consumers. These needs would include the utility derived from their product, the safety assurance of the brands and the overall best performance in the lifetime assessment as for the environmental effects. There is a global concern over the carbon dioxide emission in the Automobile industry and the consumers are now given a chance to adopt a lifestyle that is caring to the environment.... [tags: Marketing ]
2135 words (6.1 pages)
- The Importance of Market Research This paper will examine the steps of Marketing Research and the role that it plays in the marketing mix of product, place, price and promotion. The marketing mix is guided by marketing strategy made up of factors that are under company control and collected into four groups of variables known as the four P’s: product, place, price, and promotion (Kerin, R.A., Hartley, S.W., Berkowitz, E.N., & Rudelius, W., 2009). The organization selected for this examination will be the current company with which I am employed, Apartment Management Consultants (AMC).... [tags: Market Research ]
925 words (2.6 pages)
- Background: Since 1971, Starbucks Corporation has grown from a small coffee-roasting shop in Seattle to one of the largest chains of coffeehouses internationally, with nearly 21,00 stores worldwide. Starbucks originated as a coffee store selling coffee beans and coffee makers, and hoping to inspire people to brew their own fresh coffee. Today, Starbucks is one of the premier specialty coffee roasters in the world and carries beverages, snacks and consumer products. Starbucks Corporation owns a variety of coffee brands, tea brands, Ethos bottle water, pre-made drinks and Tazo Tea Company.... [tags: Coffee, Starbucks, Dunkin' Donuts, Coffeehouse]
1136 words (3.2 pages)
- Situation analysis becomes increasing important for a marketing plan development. This essay aims to explain why it is so important and what factors it focus on and finally, a guild list is present and justify for the construction of an effective situation analysis for a Marketing Plan of J Boag & Son Brewery. Analyzing situation prior a strategic decision is critical for generating or sustaining competitive advantages, especially when facing the dynamic environmental trend which can affect corporations’ performance positively or negatively.... [tags: Business Marketing Analysis]
1445 words (4.1 pages)
- In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)).... [tags: Business Analysis Market Branding]
1039 words (3 pages)
- Sharp Corporation SHARP CORPORATION: Technology Strategy Summary Sharp Corporation was established in 1912 by Tokuji Hayakawa as a small workshop. The Company was a small, second-tier assembler of TV sets and home appliances which competed mainly on price. However in the early 1970 Sharp Corporation focused on technologies which competitors ignore , developed expertise in certain electronic devices, such as integrated circuits and liquid crystal displays (LCD) and used them to develop innovative end products.... [tags: GCSE Business Marketing Coursework]
820 words (2.3 pages)
- Starbucks opened in Seattle’s Pike Place Market in 1971 with hopes of creating a "third place" between home and work. Starbucks was created to produce premium coffee, while adhering to various core principles during economic growth. "The company has realized that people don’t only come for coffee; they come for the atmosphere," (Kembell). Customers are able to socialize, read, study or enjoy music while drinking coffee. Starbucks strategically positions each store with hopes of matching the specific location, helping to create a unique atmosphere.... [tags: Business Marketing]
1589 words (4.5 pages)