Essay on Marketing Analysis : Rad Coffee

Essay on Marketing Analysis : Rad Coffee

Length: 708 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Target Markets: The specific markets that are targeted include college students, punk rockers, risk takers, and those seeking fun foods/ beverages. These specific segments are the best targets because rad coffee specializes in making ‘rad’ coffee. Their logo depicts a skull drinking coffee and the walls of their restaurant are covered in posters of punk bands and monsters. These qualities are most attractive to twenty year olds that enjoy a thrilling atmosphere along with their caffeine. Since Rad Coffee just opened in October 2016, their target markets have not yet had a chance to change over time.
Market Analysis: Most of their business comes from the unique marketing of their funky coffee and punk atmosphere. This leads both locals and tourist to visit their coffee shop. As stated before, since Rad Coffee is a new business their clientele has not changed yet.
Market Demographics: Rad Coffee is meant for young adults because of its hectic nature. Younger and older demographics enjoy a more calming coffee shop. Many of their customers are from locals in San Bernardino county. Howev...

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Marketing Analysis : Caribou Coffee Essay examples

- Caribou coffee is a specialty coffee and espresso retailer. At the end of 2013, packaged coffee sales were at an all-time low category wide and Caribou had closed roughly 80 stores across the nation. According to the Chicago Tribune, Caribou Coffee had to close stores after evaluations showed they would not be meeting their sales expectations. Caribou brought on Exponent PR and Colle+McVoy to find a new marketing approach. According to the Silver Anvil case summary, Caribou has three main target audiences....   [tags: Coffee, Espresso, Retailing, Sales]

Better Essays
1019 words (2.9 pages)

Marketing Analysis : Donkey Coffee And Espresso Essay

- Donkey Coffee and Espresso is a well-known coffee shop brand in Athens, Ohio, which sells fair-trade coffee and food products from local farm on West Washington Street. It has been around for more than 10 years. Donkey’s product mix includes high-quality espresso beverages, chocolate beverages, blended coffee and cream, brewed tea, food items and others. The SWOT analysis will focus on Donkey’s products to understand how their products contribute to success. Internally analyzing Donkey’s strengths and weaknesses helps the company determine their market position, and locating opportunities and threats externally assist to stay ahead of their competitors....   [tags: Coffee, Starbucks, Coffeehouse, Espresso]

Better Essays
1024 words (2.9 pages)

Pacific Coffee Marketing Plan Essay

- 1. Introduction Our founder from Seattle was inspired by Hong Kong’s entrepreneurial spirit. He set out to make Pacific Coffee a community hub known for its informality and friendly attitude. Since the opening of its first coffeehouse in 1992, Pacific Coffee has provided world-class coffee to satisfy Hong Kong's growing demand for specialty coffee beverages, and served as a urban oasis for customers wishing to have a moment of peace in their busy, hectic life. 2. Existing Business Portfolio In addition to world-class coffee, great food and comfortable surroundings, Pacific Coffee also strives to bring our customers the ultimate communication services....   [tags: Marketing Essays]

Better Essays
1192 words (3.4 pages)

Essay on The Vision For The Mystic Monk Coffee

- The vision for the Mystic Monk Coffee is to grow its operations by purchasing over again brewer that would deliver more espresso, expanding the client based by reaching out to more catholic houses of worship and corporate backers and getting support from a greater amount of the outside world to produce deals and eventually buy the Irma Lake farm. The mission of the Carmelite Monks of Wyoming is to carry on with a tranquil disconnected life working, worshipping and living inside their methods. Be that as it may, Father Daniel Mary has a dream to improve their way of life and living conditions and their espresso business....   [tags: Marketing, Coffee, Consultative selling, Espresso]

Better Essays
1198 words (3.4 pages)

Marketing Report : Coffee Bean And Tea Leaf Essay

- This Marketing report comprises of information regarding Coffee Bean and Tea Leaf, a renowned coffee retailer founded in the US. This report begins with an introduction of the company that discuss the origin and elements that this report focuses on, then followed by the vision, mission and values of the coffee retailer for the coming years. Then, it discusses the situational audit of the company where in it provides information about the internal analysis using the strengths and weaknesses of the company....   [tags: Marketing, Strategic management, Marketing plan]

Better Essays
916 words (2.6 pages)

Marketing Strategy Of Starbucks Coffee Chain Essay

- The Starbucks Coffee Chain, has great Marketing strategy which is why I choose this company. Starbucks was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker, three students from the University of San Francisco. The company first took off in 1971, in Seattle Washington. Starbucks began to expand its popularity in 1992. I chose to place focus on Starbucks because I personally don 't like this particular coffee shop and I think it 's overpriced. but I was also fascinated by their marketing strategies which is one of Starbuck’s strengths....   [tags: Starbucks, Coffee, Dunkin' Donuts, Jerry Baldwin]

Better Essays
966 words (2.8 pages)

The Role of Situation Analysis in Marketing Plan Essay

- The Role of Situation Analysis in Marketing Plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results (Subash Jain, Michael D....   [tags: Business Marketin Analysis]

Free Essays
1566 words (4.5 pages)

Starbucks Marketing Analysis Essay

- Starbucks Marketing Analysis Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization’s uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand. The coffee company has capitalized on the new found popularity of specialty coffee with its addition of coffee bars globally....   [tags: Starbucks Coffee Marketing Businesses Essays]

Better Essays
3323 words (9.5 pages)

Essay about Innovation Report For Instant Coffee

- Instant coffee, or soluble coffee, which is a beverage in liquid form made from coffee and can be soon reconstituted by adding water, has been a popular product for decades (Allwords, n.d.). People has gradually become so used to drinking instant coffee that some even did not know what the fresh-brewed coffee tastes like which was found as a result of tastes tests made by at least one manufacturer (Stacey, Blachford & Cengage, 2002). It would seem that the innovation of instant coffee could make a considerable contribution to economy and people's daily life....   [tags: Business Analysis Instant Coffee]

Free Essays
1836 words (5.2 pages)

Coffee Time Essays

- Coffee Time is a chain of coffee bars that is popular in North America and Europe. It obtains and roasts some of the finest coffee beans and they also sell a variety of blended coffee beverages and snacks. In addition, recent trends in the global coffee business indicate that South Asia is an emerging market for coffees with a special flavor and coffee bars. Coffee Time has identified India among other South Asian economies as a bright prospect. Coffee Time is a premium brand of exotic and regular coffee flavors....   [tags: Business Analysis Marketing Management]

Free Essays
1642 words (4.7 pages)