Market Analysis: Most of their business comes from the unique marketing of their funky coffee and punk atmosphere. This leads both locals and tourist to visit their coffee shop. As stated before, since Rad Coffee is a new business their clientele has not changed yet.
Market Demographics: Rad Coffee is meant for young adults because of its hectic nature. Younger and older demographics enjoy a more calming coffee shop. Many of their customers are from locals in San Bernardino county. Howev...
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- Caribou coffee is a specialty coffee and espresso retailer. At the end of 2013, packaged coffee sales were at an all-time low category wide and Caribou had closed roughly 80 stores across the nation. According to the Chicago Tribune, Caribou Coffee had to close stores after evaluations showed they would not be meeting their sales expectations. Caribou brought on Exponent PR and Colle+McVoy to find a new marketing approach. According to the Silver Anvil case summary, Caribou has three main target audiences.... [tags: Coffee, Espresso, Retailing, Sales]
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