My best decision was to keep developing company technology capabilities and product attributes. Even we had the highest technology capabilities and car’s attributes at the period# 0 (see figure 4 and 5). If we do not keep developing our company and products, while other companies do, we may die out from the market sooner or later. Refer to week 5 and 6 decision, our three classes cars’ attributes were higher than any other competitor’s (see figure 6). However, I still convinced other team members to increase minor changes for all three classes of our car. It paid off because our market share increased. Boffo unit share increased from 3.0% to 4.3%, Beaut unit share increase from 3.3% to 3.9% and Buzzy unit share increased from 2.5% to 3.5% in period 6 (see figure 7.). Since we developed cars attribute so we could increase MSRP and contribution margin. W...
... middle of paper ...
...eaways are setting goals then make a plan or strategy and
working in a diverse group (people with different background and culture).
Setting goal then make a plan: Our goals gave us the direction where should we go, and a plan helped us make sure our goal would be achieved. We set a goal to produce luxury car then I increased cars attributes. If not, I would never know what to do each period and we would never be successful.
Working in a diverse group: I earned experience to work in a diverse environment. As our group consisted of the member from accounting, marketing and supply chain concentration. They had different points of view, characteristics, working styles. For example, it was hard to get one more chance for someone who made a mistake in a certain culture. In the future, I can handle and be aware how to adapt and work abroad or in international business.
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