The Importance Of Retail Supply Chains

Further, the insistent consumer has fueled trend responsiveness, which has in turn translated as a problem to the management of the retail supply chain. Consumers are insisting on buying socially-responsible products that meet their needs. They are also demanding that these products come in high quality and cheaply thereby expecting the retail outlets to provide this form of convenience whenever necessary. Abundance of information is making the consumer to demand for quality products from which the retailer must supply without fail otherwise they will move to the next competitor. Retailers who stock products that do not meet the social responsibility goals risk going out of business.
However, Omni channel integration is a great feat in the

This has also occasioned a reduction in stakeouts and customizing assortments. However, one of the greatest opportunity for retail outlets is technological advances. This has changed and is continually altering the supply chains are maintained in all businesses. Multiple platforms have come up that have presented opportunities for real time partnerships between supply chain players without barriers of time and distance. Retailers should thus take advantage of the growing capabilities presented by cloud computing, mobile gadgets, and the social media to change their supply sources and transform the marketplaces. The opportunities created by technology have enabled retailers to build more adaptive supply chains that are able to deal with the demands brought about by conventional and modern media

This would enable retailers to provide more product choices and features through assortments, production activities and sourcing. The retailers would also benefit from the predictability and visibility of the cost components of the products. Improvements in the global retail supply chain have also made it possible for players to maximize resources, increase collaboration and communication within the supply chain. The growing sharing and integration of information is also useful in increasing responsiveness and flexibility to ensure that retailers make informed choices. The retailers should also take advantage of the seamless channels in conjunction with timely and accurate information for integration of the retail chain. Such new processes would enable to manage and service the retail channel