Marketing Analysis : Nike, Inc. And Reebok International Essay

Marketing Analysis : Nike, Inc. And Reebok International Essay

Length: 740 words (2.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Marketing conducted in this day and age is an ever evolving process. The marketing process can be dictated by current trends, economic and societal changes, as well as technological advances. Evolution in technology and the social media phenomenon for how people communicate and interact with one another have contributed significantly to the manner in which business research is conducted. Research studies have shown that it goes beyond just traditional promotional marketing to connect with consumers. Marketing has to attract consumers on a socially responsible level. Today’s consumers want to know that the business or brand being marketed towards them supports an important cause. This requirement has become a focus within management at both Nike, Inc. and Reebok International, innovative leaders in athletic merchandise. Both companies were able to recognize specific problems associated with current promotional marketing and because of such they developed a research process centered on conjoint analysis to determine how and with whom to establish affinity marketing partnerships.
Nike, Inc. and Reebok International have been leading the way in design development, worldwide marketing, and sales of footwear, apparel, and athletic equipment for nearly half a century. The companies have grown to a magnitude that is disproportionate amongst most of the industries competitors. There are many factors that have contributed to Nike’s and Reebok’s success but none more than the effective management practices of recognizing issues and implementing valuable business research techniques. Both companies can attribute their leverage and knack of staying ahead of the curve because of their ability to develop strategic research designs and produ...


... middle of paper ...


...to Nike collaborating with the Lance Armstrong Foundation, Live Strong, and Reebok with David Harris of the New York Jets and Give the Kids Hope Foundation.
The way businesses market their brand and products will consistently have to adapt with the progression and ever changing world. Changes in trends, world economies, society, and technology are a constant variable in the purpose of business research. Managers have to be effective in their research designs and understanding of critical steps within the process. Nike, Inc. and Reebok International’s management are a testament to this and because of their well-organized research techniques they were able to move away from stagnant traditional marketing efforts and develop affinity marketing campaigns that will contribute to a win-win-win, effect for the businesses, nonprofit organizations, and consumers.


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Company Overviews of Nike and Reebok

- Company Overviews of Nike and Reebok In 1964 in Oregon, Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971, a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson, Blue Ribbon Sports’ first employee, made his most durable contribution to the company in coming up with a new name, Nike, after the Greek goddess of victory....   [tags: Shoe Brands Retail Consumerism Essays]

Better Essays
3978 words (11.4 pages)

Nike Case Study Essay example

- In this Case Study Analyses, an objective SWOT Analyses will be done to help identify potential strengths, weaknesses, opportunities, and threats within the Nike Corporation. It will look at the role of promotions as a consumer product company, offer possible promotional objectives, and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader. History, Development, and Growth From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created....   [tags: Marketing Case Study Analysis Nike]

Better Essays
1597 words (4.6 pages)

Nike 's Advertising Strategies And Social Media Marketing Campaign Essay

- Nike is well known for having effective advertising strategies and social media marketing campaign. For example, advertisements can attract a number of customers. Borden (1964) states that advertisements are the central aspects of companies’ marketing business. Advertisement is regarded as the central aspect of Nike’s success. (Willigan,1992). Firstly, they use advertising to beat their competitor- Reebok in the female market (Goldman & Papson,1998). Secondly, they attract celebrities to feature in their advertisements such as Michael Jordan and Tiger Woods (Hatfield, 2003)....   [tags: Marketing, Advertising, Marketing research]

Better Essays
1929 words (5.5 pages)

Essay Nike Marketing Plan

- ABSTRACT This paper endeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovative and creative business strategy....   [tags: Business Marketing]

Better Essays
1666 words (4.8 pages)

Essay about Commodity Chain Analysis of Nike Shoes

- Commodity chain analysis of a Nike Shoe Introduction Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world....   [tags: Production Manufacturing Economics]

Better Essays
1611 words (4.6 pages)

Labor Laws and Reebok and Nike Essay

- Reebok and Nike are the two largest athletic footwear companies in the world. Much of their work is focused on product design and marketing, not on production of the shoes. Starting in the 1970s, Nike and Reebok really began using Asian contractors (mainly in Taiwan and South Korea) to manufacture their shoes because this offered the advantages of lowered costs and flexibility in terms of how many different kinds of shoes could be produced, but many questions have been raised in regards to the treatment of workers in the Asian countries and corporate responsibility for these human rights....   [tags: product design, marketing, internationalization]

Better Essays
1469 words (4.2 pages)

Marketing Analysis : Nike Inc. Essay

- Introduction Customer behavior can be defined as the process used by organizations, individuals and groups, to select, buy or use particular products or services to satisfy their needs and the impact it has on the society (Wikipedia, consumer behavior). Every product in the market is given a different value by an individual user based on the need it satisfies and also the level of the want. For example a person may put choosing a car as just for a means of transport from point A to point B but for another individual a car is not only used as a mode of transport but also as a means of his lifestyle....   [tags: Athletic shoe, Marketing, Nike, Inc.]

Better Essays
1023 words (2.9 pages)

Nike 's Marketing Plan For Nike Essay

- Nike is multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As years progress, Nike have expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages....   [tags: Advertising, Marketing, Nike, Inc.]

Better Essays
1231 words (3.5 pages)

Nike Case Analysis Essay

- Nike Case Analysis The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries....   [tags: Nike Business Analysis Marketing]

Free Essays
943 words (2.7 pages)

Nike Essay

- Case Study: Nike, Inc. International Business and Trade Unit II (Prof. Sosland) Vera Tillmanns 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand....   [tags: Nike Sweat Shop Case Study Analysis Ethics]

Free Essays
1371 words (3.9 pages)