2.2.1 Marketing campaign Traditionally, the OTOP products are actually the products that are made to use for the producer’s own purpose or to exchange, barter or sold to a neighbor. Additionally, the products are basically made from the local resources and ingredients, which are easily found in the surrounding areas. Moreover, the products are mostly produced during free time, after farming or housework. Therefore, the demands of the product are basically based on the production ability rather than the demand for the clients (Thai embassy, Singapore, n.d). Since, the OTOP products are made by the local citizens and from the local resources, the Government have discussed the issued that it is not easy to market those products to the international …show more content…
In order to ensure the quality of the products were in appropriate to be selling in shops. As the result, OTOP product champion was came up to ensure that the products were qualified. 2.2.1.2 OTOP product champion OTOP product champion (OPC) is a ranking system of products (Five starts system), which based on the purpose of the products, quality and satisfaction. The National OTOP committee established this ranking system in 2002. OTOP stars champion is one of the successful OTOP campaigns. The purpose of this campaign is to encourage the producer to upgrade their products. As the result, the product will be able to enter both domestic and international. Additionally, this will also increase the country export revenue as well. Products are selected for OPC ranking based on following criteria: • Exportable products • Continuous and consistent products • Standardization of …show more content…
One of the most successful ways of promoting the product is running the trade fair, where selling the five stars products. Meanwhile, the producer could learn from each other to another improvement, in or der the share the market, which demand is in very high especially in the international marker. In 2015, the community develop department is running two exhibitions called “The OTOP to the town fair “ and “the TOP Thai innovation fair” these two event will be merging in to one site, estimating at least 20,000 visitor and more than 300 million bath during the event. (National news bureau of Thailand (NNT), Government public relations department, 2015) This event aims to introduce the OTOP products from all regions in Thailand to local people and business sectors. There will be 400 producers with their high quality products. Thus, this market strategies are in a long due to the government is aiming the produced to have the permanent the marketplace to carry out the products internationally. Furthermore, the government is also trying to reduce the assist at the same in or der the communities could stand by themselves without any assisting from
One of the first and most essential assumptions is that there is an exhibited requirement for the vegetables and fruits in an already existing market. In addition, the other companies that serve in the industry conduct business successfully and therefore the assumption on the existence of need is valid. However, the strategy that has been laid down has barely been attempted yet and therefore there is a need or craving for the advantages the new outlet will offer, which incorporates offering services differently from how different organizations address this customer need. However, the whole idea revolves around satisfying the needs of the clients.
For instance, Primark 's products offer customers clothing as a base product, of witch actual benefits are being to be cheap and trendy, and they may have some return policy as augmented benefit in case of defects. Each product may be realised following a new product development process to improve its success rate (Harris and Schaefer, 2015, p.43-47).
A crucial objective for the company is to get the best available resources and make sure that the product is of standard quality (quality assurance & control). Extra care is required in maintaining the supply chain for businesses that
The one of main factors is that costumers are swayed by product itself. Where are we buying it? What is the trademark of the product? How much is it? What is the product’s appearance? How about product’s use? And, does the product have a good quality? All of these questions will appear in our mind when we are making decisions. Thus, every consumer will accord to analysis by synthesis product itself, and focus on the product that he or she most favorite. The ways of vendition and the environment of vendition impact the buying behaviors of the customers. The seller makes an attempt to choose the right way and sell the products in the right environment. Consumers will select a safe channel, and according to legal order trade with the marketer. So, having a good channel and place is very important. Usually, a well-known trademark can attract customers to buy the product, because of its influence, history, or another factors. In
produce the branded product. An important thing to note is that people’s material needs must
When market opens to the third countries, doubts take birth about the worth and excellence of the products. Moreover, quality criteria are relatively different in almost every other country. At this stage, protection of domestic market is done by leading high standard for different goods and services.
...om product forecasting exercise, this will help customers in getting a better deal from suppliers (Mellahi, K., Johnson, M., 2000).
Products are not standardized and vary by country in terms of type, packaging and specification. This increases production time, production costs, lead tim...
The product is an important decision for a company in the domestic or global market. High quality products can bring benefits to a company. Materials that been used must be of high quality to stimulate demand. This situation encourages the purchase of goods by consumers.
People all over the world have different needs and successful international trade should be based on thi...
By quality/value – positioning of the product based on high quality. Also can be claimed that the product have high value.
...w. This is because consumers’ were not aware about these brand products due to the lack of promotion and advertising to grab the attention of consumers’ about their brand. In addition, the locations of the KR1M shops also were far from the consumers’ residents. So consumers’ were preferred nearest shops rather than wasting their time to search KR1M shop. This is because, in consumers’ mind the KR1M products have a medium of quality that not really bothers them as much as the well-known brand that have a high quality. For the manufacturer brand products, the purchase intention was high. This is because the manufacturer brand products were well known and it has their own brand image in consumers’ mind. Other than that, consumers’ also have more knowledge about these products due to aggressive promotion by the manufacturers through mass media and also printed media.
Organic agriculture is one of the most dynamic and rapidly growing sectors of the global food industry. ‘Organic foods are grown with a commitment to respect biological and ecological processes’ (Kortbech-Olesen, 1998). There are many organic agricultural products such as tea, coffee, cocoa, rice, spice, vegetables, tropical fruit and citrus fruit. Before that this market only was a small market focusing on small group of customer or very niche market and became a billion market sectors in 2004. Now people awareness about healthy, safety and environmental issue was increased (Ellis et al., 2006). Thailand was a major export of tropical fruits, vegetable and rice to European markets. EU was the major import market for rice; customer seeking for higher rice quality and organic rice because of health-food trend was growing. This was a good opportunities for the suppliers in developing countries such as Thailand, the top largest of rice producing and exporting in the world, to attend the market (CBI, 2010). My international business opportunity is export organic rice to European countries. This essay aim to identify international business opportunity and apply two concepts that have discussed in International Entrepreneurship class. First concept is niche marketing; focused on the specific consumer needs market. This market has high value and profits because customer willing pay the company that best satisfies their needs. The quality of product is the maim factor for this mark get rather than product price. Second concept is born global, the newly established business that go international immediately or very nearly. Niche market is a one trend that can clarify born global and widely use. It is necessary to set the marke...
I visited a departmental store and I found that the “L’OREAL” wide range there and experiencing the biggest push in the store. L’OREAL products occupy large space in the store and beautiful counters were there settle there. Every kind of L’OREAL product display there.
There are many elements affecting to the success of a launching. The basic factor is to develop product that satisfies consumers’ demands and maintain the brand promise. However, consumers are not only looking for the quality of product but also concerning about the price, the promotion and so on.