Marketing Analysis : Marketing Automation Essay

Marketing Analysis : Marketing Automation Essay

Length: 1061 words (3 double-spaced pages)

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Research revealed that “53% of marketers say continued communication and nurturing of their existing customers results in moderate to significant revenue impact.”

To serve your customers better, your business must be ready and willing to communicate with them often. Communication offers your team the opportunity to identify customer needs and build value-added services.

Marketing automation is one solution to maintaining a positive consumer relationship. It helps you build personal connections with customers without the time-consuming tasks. Therefore, allowing your team to focus on your core strengths.

Leverage marketing automation to increase customer engagement and boost sales. Here are four ways to build quality customer relationships:

1. Lead Nurturing
Lead nurturing is a necessary complexity of business. And when done correctly, it can maximize the effectiveness of your customer interactions.

According to Forrester, “a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale.” That’s why it’s so important for your team educate your prospect about your product at various touchpoints.

Multi-channel lead nurturing helps your team deliver customized message across several platforms. The goal is to align your specific content with the buyer’s journey.

Progressive profiling is one way to capture the right data in order to learn more about your leads.

For example, landing pages collect information about your prospects. Experts suggest limiting the length of the form. This reduces friction that will normally stop people from giving companies their information.

However, most of the times these forms don’t collect enough data for sales reps to inquire....


... middle of paper ...


...a good fit for this product.”

Management accountability improves because of marketing automation. With reporting, teams know where to take action to clear up bottlenecks in the sales pipeline.


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If marketing isn’t leads aren’t becoming sales-qualified, that may spark the team to make adjustments to their nurturing campaigns.

For management, marketing automation is to keep customers and employees on track. It ensures that your system works to produce revenue.

Better Customer Relationships
Relationships matter in business. Customers desire companies that make an effort to learn more about their needs.

Take advantage of marketing automation to nurture your leads. Send customized messages that will resonate with the buyer. And learn how to create authentic engagement in your social media messages.

Build better relationships with marketing automation.

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