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Effectiveness of facebook marketing strategy in promoting business
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Case #3 Brand Recognition
The brands are wanted to drive influencing brand recognition and create an effective presence on Facebook to:
Increase Facebook fan engagement to generate a dedicated Facebook group
Generate Facebook fans to buy products directly from your official websites
Results:
3,959 individual can make transactions as a result of the marketing campaign
Approx 180,000 individuals will liked the Facebook Page
1.5 time more ROI on Facebook marketing
10 time more fan page engagement increase based on the “People Discussing About This” metric
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The official Facebook site of Pringles is a great example instance of a business that understands how Facebook works and how it 'll leads to generate more engagement. One
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Whether its a picture of “The Thinker” having a Pringle on his hand or it’s a vacant container of Pringles yelling “May Day, May Day!”, these men truly understand how to obtain viewers speaking without so much as informing them to go out and purchase Pringles. Its interesting and fun engagement at its best.
Case #4 Drive Engagement and Increase Visibility
If you own high-end business like hotel website, your business need to drive engagement and more brand visibility for pulling the interest of luxury customer those are pretty much interested to do traveled. Thorough Facebook posts you can let them to get aware with your luxury traveled facilities you willing to offer them. You can also share posts with pictures and also can offer your customers to share their luxury travel experiences with your brand 's fan page. This will continue to grow your ROI by offering high-end visibility, engagement, and relevant deal to your community.
Results:
100% sales increment for travel packages and will coming from Facebook fan
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traditional advertisement displays
12 times increase in the Facebook fan page in a year and a half, from 500,000 to more than 45 million, associate to Facebook Advertisement.
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Its difficult to beat videos about the Website….and on Facebook. Simply inquire Redbull. Their Facebook site is full of videos of remarkable suits of individuals performing incredible things. The site is actually enjoyable-stuffed which might clarify the large group of followers numbering more than 39 thousand. Each post or movie garners thousands of likes, comments and shares which show that individuals really do view these video clips.
The concept behind the site would be to wow the followers and Redbull is thriving greatly in this way. Whilst several Redbull shades and trademarks might be observed in some places within the images, the organization is actually not attempting to sell something about the site and simply desires its viewers to savor themselves. Images of snowboarders, riders, and aerial moves pack the site which brings about the thought of awesomeness and never have to state it.
Wrapping
Facebook is the current leader in the trend of online segregation of face to face interaction between us and others. 84 million users are registered Facebook enablers. In 2010 Facebook generated $3.7 billion in revenue. Facebook has earned the title of being the first website to obtain 1 trillion page views in a month. Users are estimated to project 2.7 billion likes and comments every day, in the first three months of 2011.
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
Businesses have quickly learned that the use of social media as a valuable selling tool. Many of these marketing departments have set up these social media networks to exchange ideas in areas of marketing to appeal to the internet audience. This use of social media serves two purposes; to engage in conversation with the consumer and to get their message out. The fundamental goal is to reach a wide audience to generate more business. The popularity of these social network sites such as Facebook is due largely to their viral nature; self-promoting. The users of these social networking sites, the consumer, spread the word for the merchant (Burdge, 2011).
The use of social media substantially helps gather all types of fans of a brand or company together and allows them to interact and cooperate with one another, create an identity and communicate their interest for this specific brand or set of products. Take for example Kraft Foods campaign for the one hundredth anniversary for Oreo cookies. “Kraft launched the campaign because of its concern that Oreo did not "own top of mind awareness for men and women age 18-24" (Mitchell). What Kraft did was establish the primary target audience, and implemented a strategy to increase the traffic to their Facebook page. “The results of the year-long Oreo campaign were 231 million media impressions and almost a 200% increase on its Facebook page” (Mitchell). With Kraft’s marketing planned accordingly, it created word-of-mouth awareness,...
While we are on Facebook, Instagram we can see so many advertisements; all those advertisements of business enhancing their business through Social Media. Firstly, to support my opinion, my first small organisation is a Madam Boutique (traditional style clothes of India). Indians live across the world, many of the Indian people liked and followed her Facebook Page and Instagram page every day and even they post the new styles of traditional dresses on a monthly or weekly basis. Their customers order the dresses online, they send a sample and do video chat with them. Their Facebook says they reply in few hours. Through Facebook page and Instagram page they expanding their customer’s day-by-day. My second major company is southwest airline that will clearly shows us that social media does have impact on business. Southwest airline is U.S major airline, the largest low-cost carrier, in Delas. Southwest airline is domestic airline which flights only in U.S. Research shows that since 2006 southwest airline started using online or social media they gain more customers. ‘Southwest airline is first airline which reaches over 5m Facebook fans’ (southwest airline co., 2016). Moreover, southwest airline organization says listen to customer first and then they said that they are trying to share ‘real’ content of topics. ‘Southwest airline is 24/7 online; 1 million twitter followers, 12 million monthly visits to its website,
Facebook was started by undergraduate college students and grew to surpass all other social media groups (Hartung, Adam). In 2010, Facebook achieved six hundred million active users (Hartung, Adam). Now, as many as nine hundred million users visit on a monthly basis (eBiz). Facebook’s success introduced many new updates in the past years. From social games to contacting friends from across the globe, Facebook kept pushing technology; making it number one of the fifteen most successful social media (eBiz).Popularity did not just come from the wide variety of activities, but the easy setup of the site. It is so simple; a thirteen year old can use it. It did not take long for most of all the MySpace users to switch to Facebook.
Facebook also gives persons and businesses the opportunity to create the image of themselves and/or their company that they want people to see. Companies can also build a fan base and often times offer incentives for people to “like” the businesses page.
He stated in the article, “Aside from the benefits of educating the fan base on the benefits of utilizing social media as mentioned earlier in this section, a consistent pattern of integrating less-popular media types (such as Twitter and podcasts) with known popular media types (such as Facebook and YouTube) should yield a fan base more comfortable with the various media options at their disposal” (Clavio, 2011). Different sports teams have different demographics and the various departments who work for an organization must understand their demographics and conduct research in determining the best method to reach out to their fans as well as to attract the casual sports fan. Different demographics rely on different sources of media to find out information. For example, newspapers used to be much more popular than they are today. The 21st century has become more digital than ever before, people would much rather be able to access information through online outlets such as social media, message boards, forums, and applications that can be accessed
Brand positioning is nothing but position the brand in the market and how it is viewed by the customers in the market and it is created on the assumption that the customers will have the ability to decide which product to be bought and the message to be given to the in a particular way .And we have produce positive brands to gain more profit and we are capable of positioning the brand and how customers will adjust with brand that we have placed in the market.
Motivate Audience: I know that since we all use social media, it may beneficial to learn about the history and see where it all began.
By remaining conscious of inactive publics and reaching out to them, SSAC would establish a relationship, potentially recruiting new members, fans, and enthusiasts. Based on demographics and online behavior, the art center can predict a given digital public’s level of interest and involvement through social media. They could then send out multiple variations of a promotional ad for the festival in hopes of reaching a wider array of audiences. The theory would enable them to tailor each and every message depending on a given public’s interest. Most significantly through the consistent use of social media, the organization would be able to grow their following, raising the level of activity in publics while developing qualitative relationships with them. Promoting their online presence in the real world would also encourage the participation of new publics, particularly digital publics. Growing their following in applying this theory is the ultimate form of preparation for the festival. This following will increase with each daily update and reminder about SSAC and the arts festival which, in turn, will guarantee a larger
Lastly, brand awareness is a crucial consideration. And It may be thought of as a consumers’ ability to find a brand within a group in adequate detail to make a purchase. It is important to remember that adequate detail does not always need identification of the brand name. Often “brand awareness is no more than a visual image of the package that stimulates a response to the brand.” Moreover, recall of the name is not necessarily required because brand awareness in which can try via brand recognition. According to Emma Macdonald and Byron Sharp (2003), suggested, when a brand is recognized at point of purchase, its brand awareness does not need brand recall. This is a major point in the consideration of brand awareness as the most important communication objective. In fact, the difference is misunderstood by marketing and advertising managers. The difficulty is to relate to the essential difference between recognition and recall, that is extremely important to advertising strategy. Brand recognition and brand recall are two separate types of brand awareness. The difference depends upon the communication effect that occurs primarily in the consumers’ memory.
Hillenbrand, Philipp; Sarael, Alcauter; Cervantes, Javier; Barrios, Fernando. (2013). Better branding: brand name can influence consumer choice. Journal of Product and Brand Management, 22(4), 300-308.
A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. A brand audit also aims at examining the image and reputation of the brand as perceived by customers. The two key elements of brand audit are brand inventory and brand exploratory. Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory of Cadbury in terms of the customer-based brand equity (CBBE) model.
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36. Retrieved from http://0-search.proquest.com.mylibrary.qu.edu.qa/