Branding A commonality among Fortune 500 companies is they can be recognized by their corporate brands and product brands. Branding offers companies an edge over the competition and provides advantages to both the company and the customer. Ferrell and Hartline (2014) identified the advantages of branding as:
Product recognition
Comparison shopping
Shopping efficiency
Risk reduction
Product acceptance
Enhanced self-image
Enhance product loyalty (p. 204)
Apple Inc. Apple is a well-known and globally recognized brand. Based in California, the company manufactures tablets, phones, games and software applications. The company’s Mac, iPhone, iPad, and iPod have contributed to the company’s financial success. Castelluccio (2015)
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Jobs (as cited by Heisler, 2012) explained, We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple 's retail stores]. But we never hire consultants, per se. We just want to make great products (para. 1).
However, the company does observe customers while using the products. Furthermore, the company tracks product purchases and surveys customers. In one such survey responses indicated that “Trust Apple Brand’ (Heisler, 2012) was the reason the customer chose the iPhone over an android. This confirms that brand recognition contributes to business success. This brand trust helps Apple to lead in sales and revenue over
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Apple differentiates itself several ways. First, through the advanced products and technology that the brand offers. The company’s innovative products and ideas provides the consumer with a value proposition. For example, when the company developed the iPod and iPhone it thought ahead in creating apps and the iTunes music store to go along with the products. Furthermore, the company has established itself as a company that stands behind its products. Customer service is available not only online but Apple stores can be found around the globe. “Besides physical retail store satisfaction, four out of five consumers say Apple’s phone and online support is top notch,” (Inquisitr, 2015, para. 4). Apple utilizes traditional mainstream marketing communications such as television and print advertising. Remarkably the company does not actively use social media platforms as many of their competitors market. The simplicity of its marketing communications has not impeded its
Apple customers relate to the brand very intimately. Repeat purchases are very common. They feel a very strong attachment towards the brand because it portrays a very different image. It helps make them feel that they are flowing with the changing trends because they own an Apple product. Many Apple consumers sometimes consider their Apple product their favourite possession or say that they love the brand because they get very attached to it. Apple has portrayed itself to be a brand that the customer can have a happy and lifelong relation with. The Apple experience has created deeper attitudinal attachment in the minds of the customer.
Apple is an American producer of personal computer, personal computer peripherals, cellular telephones and PC programming. It was the first effective personal computer organization and advanced the graphical client interface. Its central command center is situated in Cupertino, California. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to create and offer PCs. Apple is presently the world 's second biggest data innovation organization by income after Samsung Electronics, and the world 's third biggest cellular telephone producer.(Apple, 2012)
Apple Inc. works by using the particular Apple brand name to be able to be competitive across many very aggressive market segments, including the computer system market having its Macintosh distinctive line of personal computers and linked computer software, the customer gadgets market using products such as the mp3, electronic audio supply through it is iTunes New music Retailer, the particular smart phone market place while using the New iphone, magazine, publication, video game titles and applications submitting through the particular Apps Store intended for new iphone 4 plus the apple ipad tablet processing gadget, and motion picture and TV SET written content supply using Apple TV SET. Regarding internet marketers, the organization is usually creating an extremely solid existence to be able to compete with The search engines from the promotion market place, through it is Programs company and iAd community.
Apple Inc. is located in Cupertino, California and was established in 1976. Apple Inc. designs, manufactures and markets mobile and media devices, personal computers and portable digital music players. They also sell a variety of related software, services, and networking solutions. As of this writing, Apple Inc. is the first United States Company to reach a market valuation of over seven hundred billion dollars (Higgins 2015).
Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California, is a multinational technology giant. Developing, designing, creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems transfer and sync on all Apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of devices and programs that are not only visually cool but also easy to use and makes my life easier.
Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts
Apple is a multinational cooperation renowned for designing, developing and selling consumer electronics and software. Apple is one of the largest revenue making companies in the world. Apple has a competitive advantage over companies such as Samsung, Blackberry and Sony in mobile phones and tablet markets. Apple gains its competitive advantage through differentiating their products and services as well as achieving cost leadership.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Apple Inc. Founded by Steve Jobs, Ronald Wayne, Steve Wozniak in April 1, 1976, is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.
Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.
Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
It has succeeded in gaining brand awareness and even brand resonance, which most brands are unable to do so. Apple has positioned itself well in the minds of the consumers and has also created a brand image to be user-friendly, reliable and trendy. There are several strengths and weaknesses for the brand, but the former far outweighs the latter. Despite the long wait for my appointments, my experiences in the retail store were highly enjoyable because I felt connected to the brand, the products, and the people. Even for an established brand like Apple, I have pointed out several improvements during my visit that could be implemented, such as having more staffs in engaging with prospective customers and creating loyal programs to hold on to existing customers. Finally, as a loyal customer of Apple, I would continue to support that brand and promote it through
Apple Inc. is dominant in the consumer electronic industry. Apple’s products and services include mobile communication and media devices, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings, peripherals, networking solutions and third-party digital content and applications. Apple delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store.
Apple came into existence in 1st April,1976 by Steve Woznaik, Ronald Wayne and Steve jobs later it got incorporated as Apple Computers Inc. in 3rd January,1977 without Ronald Wayne and after 30 years renamed as Apple Inc. in 9th January,2007. Apple is currently a multinational company headquarter in Cupertino, California USA with 467 stores in 15 countries. They are into develop, design, sell consumers products Macintosh line of computers, iPod, iPhone, iPad, smart watch iWatch along with their other line of products like software’s such as Mac OS X (operating system), iTunes media Player, iLife (suite of multimedia software), iWork (productivity software), Aperture (professional photography package), Final Cut Studio (suite of professional