Describe The Importance Of Public Relations

First,Ad :

The advertisement one of the most important marketing activities as it seeks to achieve the objectives that achieve the interests of companies, there are lots of companies using advertisement to talk about their products or anything that respect their decisions and in particular to its customers, and the contribution of companies in the broader geographical spread has made advertisement an important part in the life of the business activity and the increase in spending it, where the size of spending varies from company to company is the best , et al., (hair 2005).

There are several definitions of the public and from different points of view and from these definitions:

(Dulaimi 6105 refers) as an activity that leads to the publication

C. Hillstrom & K. Hillstrom, “a comprehensive, on-going community relations program can help virtually any organization achieve visibility as a good community citizen and gain the good will of the community in which it operates” (2002).

This is important to a new business as the interaction between the business and the community are the most significant determinant of whether a business will continue to grow and become more successful in the community (Kilkenny, Nalbarte, & Besser, 1999).

The following ways have been proven effective for businesses to get involved with their communities: “providing employee volunteers to work on community projects, sponsoring educational and literacy programs, staging open houses and conducting plant tours, [and] celebrating anniversaries” (L. C. Hillstrom & K. Hillstrom,

Communication, you must provide the appropriate communication channels in both ways from the company to customers and customers to the company or by contacting the personal or mass communication.

2. Search and collecting data , and that through conducting research on the opinions and reconnaissance information about the company and its products, and collecting some information through the company 's competitors ( Dulaimi, 2011).

3. To conduct field studies in order to measure customer trends, identify them and present them to senior management for decision-making, )Lozi,6101(