J.M. Smucker Co reported a quarterly loss, hurt by higher green coffee costs and lower U.S. demand for its coffee products after it raised prices. The company, also known for its Jif peanut butter, reported a net loss of $90.3 million, or 82 cents per share, for the fourth quarter ended April 30 compared with a profit of $118.5 million, or $1.16 per share, a year earlier. Net sales rose 17...
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... become a forerunner in mobile advertising. Starbucks received an award for its technical savvy, Mobile Marketer of the year, in 2010 (Klein, 2012). The next year, they launched an app that accepted mobile payments, which saw 26 million mobile transactions (Klein, 2012). Starbuck has also engaged in the phenomenal social media market. They are making the most of the features and functions associated with the social networks in order to increase its supporter and maximize likes, shares, and re-tweets. For example, Starbucks audience has grown, on Twitter it has surpassed the mark of “2.8 million followers and, on Facebook, has registered more than 31.5 million likes to the company 's business page” (Klein, 2012). Starbucks believe that it is their mission to stay connected to their customers, which is why they are investing heavily into the social media market.
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