The “My Choice” frozen yogurt company is a speciality shop for frozen yoghurt. In the frozen dessert industry, frozen yogurt is a new popular dessert since ice cream. Although frozen yogurt businesses have developed greatly in the past few years in New Zealand, and are going strong in the future. Frozen dessert category is characterized by high demand in New Zealand and Australia. New Zealanders love their ice cream products than other country people.
Many big manufacturers sell their products through retail stores and wholesalers and stores which are operated under franchise agreement, which has contributed to industry growth in the past five years.
Outline the size of the market, its prospects for growth and any trends likely to impact it in the future (such as political, demographic, fashion, consumer behaviour trends etc)
Globally, the frozen dessert market is viewed as a growth industry and is valued in the billions of dollars. Currently, the overall frozen dessert industry is worth $55,369 with a 4% market growth and expected to reach $68,023 by 2015, which is an approximate 22...
Everyone is looking for better and healthier life! People today pay more and more attention to the food they eat, they want it to be healthy and tasty, on the other side modern life is so dynamic and eventful, that the food must be fast. So you need to come up with something that will support all these needs. The great solution is Frozen Yogurt. It is a refreshing, savory dessert that combines the flavors and textures of ice cream and sherbet. Frozen yogurt is a new-comer in the dessert market. Nevertheless, “the history of frozen desserts dates back thousands of years to Asia where water ices were first made.’’ (wiki) Yogurt was brought to the U.S. in the early 1900s and steadily increased in popularity as a health food item over the next several decades. By the 1970s, with the popularity of ice cream technology was transferred to the production of frozen yogurt. But it’s entry into the dessert market was a distinct failure—consumers complained that it tasted too much like yogurt. Relaying on consumer demand for a sweet product that tasted like ice cream, TCBY opened its first store in 1981. The highest popularity comes to Fro-yo by the mid 1990s. But in the late 1990s as Americans turned their attention to high-protein, high-fat diets, demand for frozen yogurt slowed considerably. Low-fat foods such as frozen yogurt fell out of favor as food trends preferred higher fat and lower cost ice cream at the turn of the millennium. Trends changed back to frozen yogurt in the mid 2000s with the advent of live probiotic powder-based mixes. Over the last decade the production of frozen yogurt has grown multi-million dollar business with dozens of competing companies.
The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks. In 2006 the estimated value of the total market was £2.77 billion at retail selling price, having grown from 30.7% in 2002 (Key Note, 2007). Innocent Drinks are the markets biggest player with a market share of around 62% , selling in excess of 600,000 drinks every week (Barnett, 2005) The business is currently valued at £100 million. Not only content with being the largest distributor of smoothies the business has branched out to start the selling of "thickies" a yoghurt based drink which promises to be a hugely innovative idea and also water based fruit drinks aimed at children.
Ice-Fili is a traditional Russian manufactured who has been the market leader in the Russian ice-cream industry but over the years the supremacy and competitive edge has been declining. Due to its traditional competency it has a lot of capacity, much of which is lying unutilized. Out of its capacity of 200 tons/day, it is utilizing only about 25% (with an annual production 16000 tons, assuming 300 working days).
The Cold Stone Creamery focuses its energies towards customer service satisfaction goals through a line that starts with the customer and flows back through the store location’s crew and franchisee (owner), to the area developer and members of the creamery head office, and finally to their marketing team members. They call this line to customer service satisfaction the “customer pyramid.”
The European Vice President of United Cereal (UC), Lora Brill, is confronted by a dilemma: to launch a new product called Healthy Berry Crunch as the first ‘Eurobrand’ or not. A wrong decision may destroy her career, especially since Healthy Berry Crunch is not only a new concept of healthy cereal, but also a pioneer of United Cereal’s Eurobrand, which is different from the company’s usual standards. On the other hand, if she makes the right decision, she may be able to grow the company to a whole new level.
Ben & Jerry’s Homemade, Inc. is a leading manufacturer of super premium ice cream, frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and “down to earth”, being humorous and having fun, being non-traditional and alternative and, at times, being activists around progressive values. Co-founders, Ben Cohen and Jerry Greenfield, have been seen as role models for running a business that is both profitable and socially responsible and committed to using only natural ingredients in its products. With flavors like Cherry Garcia, Chubby Hubby, Chunky Monkey, Phish Food, and Rainforest Crunch its no wonder that they are known as the “Woodstock of ice cream”.
In general the customer bargaining power is low and therefore it raises the potential of market's profitability. Though, most of the companies provide "buy-backs" and price protection that lessens the chance to cash on moderately strong manufacturers position.
In the light of the recent posture of many individuals on what they eat, we have taken the time to make us what balances your meal. We discovered that beyond the conventional food, you can enjoy your sumptuous ice cream as a unique dessert. This has made us work on our product to match your tastes and preference. Each flavor is an expression of our expertise and precision in ruling the market. We have the end consumer in mind in everything we do. We are proud that state that we have made huge investments to keep you enjoying rave moments with each taste of our Ice Cream. The name that would be etched in gold based on our drive is
Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers’ losses. This helped protect the family farmers who supplied the milk for Ben and Jerry’s ice cream.
Since its inception in 2001, Fonterra Co-Operative Group Limited (Fonterra), the largest company in New Zealand, has grown to be the world’s 4th largest dairy company in 2013 (Robobank, 2013). Fonterra is the largest dairy exporter of the world and it controls a third of global dairy exports. Fonterra has huge pool of talents of 16,000 staff locally and internationally to make dairy available every day to millions of consumers ...
The changing business environment- highly competitive "global" product markets, an increasingly rapid advancements in Information and Communication Technology (ICT) and increasing capital intensity of production.
The report suggests the specific recommendations through a logical three-stage process. It is constructed to define the targeted markets. These stages are closely linked together as they look at different levels of the business environment to offer firms a complete map of market’s prospect and the company’s condition. Managers will be able to approach a comprehensive evaluation of the future marketplaces and prioritise which market is the optimal destination.
with the London Dairy brand and since people belonging to this customer segment are generally
right places to get maximum exposure to potential customers? This would also include the suitability of the marketing and launching. of the product or service. The acceptability of the product, whether the risk of launching this product is acceptable to the company. The feasibility whether the product will work within the existing ice cream market.
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals.