Market Strategy : Marketing Plan Essay

Market Strategy : Marketing Plan Essay

Length: 1716 words (4.9 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

3 Market Strategy (what) / Marketing Plan (how):

SWOT.
The writer ‘Nadine Pahl, Anne Richter’ says “SWOT analysis is beneficial tool for decision making, and understanding dependencies between companies and environment.” (Pahl and Richter, 2009)

In relation to Citizen Newsagent, strengths show 500+ stores across UK shows its presence, strong relations with distributors and suppliers, good service for a good customer experience, employees have the correct and enough knowledge about different products and service, the company reaches new consumers from providing new brands and goods.

Weaknesses show every newsagent caters a very small area, so impact is small, sales based on convenience so little customer loyalty, product substitution is difficult for customers, sometimes not all goods and services might match consumer preferences, this is why it’s important to launch goods which are suitable for vegetarians. Investment, loan with interest and start up and operating (running) cost may affect the business not to rapidly growth so quickly.

Opportunities show there is an increase customer base by enhancing service and product range, cover more geographical areas by opening more stores across Europe. There are many wholesale traders in that location, so it means different and new goods and services could be brought from wholesale.

Threats show large number of local retail newsagents opening up, supermarkets and hypermarkets offering low prices, consumers buying behavior changing with time and more inclined towards supermarket buying, other retail companies might launch new product or brands leading to few consumers obtained at newsagent. But also economic power and pressure, e.g. there is a UK recession, inflation rates includi...


... middle of paper ...


...er aisles. If price increases consumers buy less goods and quantity. There will be buy one gets one free, special offers, best buy provided on food and drinks i.e. chocolate, sandwiches, crisps, biscuits and drinks. Understanding consumer’s disposable income is important to determine what price to set for certain goods.
Place- Newsagent will operate near subway station; this is a busy town and local community. There are many tourist, residents and people from work going by who can purchase souvenirs. This location was chosen as consumers will have to good transport and parking facility to come to the market.
Promotion- Citizen Newsagent will be made aware by words of mouth, designing and distributing banners, leaflets, cards, and poster on street and door to door. TV advertising isn’t necessary as it is too costly. This will bring many consumers to the market.



Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Marketing Strategy Of Zero Waste Market

- Distribution (Place) Strategy Zero Waste Market will focus its marketing strategy in the Kitsilano area. According to research, the projected location has a high concentration of the target demographic (LOHAS 20-50). Kitsilano’s population has increased significantly in the last few years; in 2006 the population was 40,000 and by 2011 the population had grown over 4% to 41,700 (Statistics Canada, 2016). This data suggests that the population will continue to grow, creating more potential customers for ZWM....   [tags: Marketing, Marketing plan, Marketing strategy]

Better Essays
700 words (2 pages)

Marketing Plan For A Seasonal Marketing Strategy Essay

- Some businesses, such as those in the fashion or cropping and harvesting industries, rely on the seasons for certain product sales. When the seasons change business owner, or their hired marketers, have to make adjustments to the market plan. The strategy used in this process is referred to as a seasonal marketing strategy. In retrospect the four seasons are of course spring, summer, fall, and winter. Seasonal marketing should be in sync with the seasons. Sure each season holds a significant holiday, but seasonal marketing is not always based on those holidays (Wagner)....   [tags: Marketing, Marketing strategy, Business]

Better Essays
1372 words (3.9 pages)

Marketing Plan For A Marketing Strategy Essay

- Kiki is a recently established magazine in 2007 targeted to young ladies between the ages of 9 and 14. It’s unique design-based content and philosophy makes it one of the fastest growing magazines in a short period of time. Kiki’s philosophy is “the promotion of self-confidence among young girls [without exposing young girls to commercialism or sexualize them].” The company’s current marketing strategy is brilliant and complies with its philosophy and code of ethics. However, Kiki should consider conducting an extensive research on how to increase their percentage growth when it comes to circulations and new comers as well as how to increase their renewal rate....   [tags: Marketing, Strategic management, Research]

Better Essays
1018 words (2.9 pages)

Marketing Plan For A Marketing Strategy Essay

- Businesses utilize strategies and implement them through the execution of a plan. With marketing becoming more complex due to the increased competitiveness of business it is essential to be organized in executing a particular marketing strategy therefore marketing plans have become important. With marketing plans playing a crucial role in business’s success it is important to have a fundamental understanding of it and how to develop your own if required. To begin the process you have to comprehend the reasons why a marketing plan I beneficial to any business and establish a purpose or “end goal” for the marketing plan....   [tags: Marketing, Management, Marketing plan, Advertising]

Better Essays
1395 words (4 pages)

Marketing Plan For A Marketing Program Essay

- Problem 9, page 54 Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer. A strategy is an organization’s blueprint for attaining a specific objective typically over an extended period of time which is basically what a business will do in a particular market. A marketing plan is essentially a written process of how an organization will carry out their strategy which will then lead us into a marketing program that an organization will then combine everything into a single great plan....   [tags: Marketing, Strategic management, Strategy]

Better Essays
762 words (2.2 pages)

Marketing Plan For A Marketing Strategy Essay

- Consumers purchase goods to serve their needs and wants. Firms develop offerings to meet customers’ needs and wants. Firms have the choice whether to market to targeted groups of people or all consumers. The targeted, “rifle approach,” has several advantages over the mass marketing, “shotgun approach.” A few of these advantages are that the targeted approach allows firms to focus on most profitable customers, identify early adopters of a product, avoid head-on competition with other firms, and develop new offerings (Tanner & Raymond, 2012)....   [tags: Marketing, Need, Marketing strategy, Customer]

Better Essays
784 words (2.2 pages)

Marketing Strategy Of Marketing Strategies Essay

- Analysis of Marketing Strategies Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012)....   [tags: Marketing, Marketing strategy, Marketing plan]

Better Essays
1162 words (3.3 pages)

Marketing Plan For A University Hospital Essay

- University Hospital is located in Augusta-Richmond Country region. They help ensure their patients will have quality medical services. They have a main hospital, Heart and Vascular Institute, treatment centers, and private practice physicians. They also have a secondary smaller site located in McDuffie County. University knows your health care doesn’t end at the door to the hospital. They recognize the need to serve the community closer to home. Marketing has a huge impact for University Hospital....   [tags: Marketing, Marketing plan, Marketing strategy]

Better Essays
877 words (2.5 pages)

Essay about Marketing Mix : Marketing Plan

- INTRODUCTION Following our goals we maintain a high level of motivated to keep striving and moving forward, once a local lemonade stand now has manifested into something I think could have very great potential. Planning to expand to every local grocery market; making A Simply Better Lemonade nationally known. In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important....   [tags: Marketing, Price, Sales, Pricing]

Better Essays
887 words (2.5 pages)

E Commerce Marketing Strategy Analysis Essay

- Shopping on-line is becoming more wide spread as customers turn to the World Wide Web for purchasing decisions. Being able to capture consumers’ attentions and win their sales means the difference between success and failure. Today’s market is competitive therefore an organization’s ability to determine its marketing strategies and being able to effectively deploy tactics. E-commerce marketing is the business of attracting online shoppers to a company’s website and persuading them to buy the services or products online....   [tags: Marketing, Marketing strategy, Marketing plan]

Better Essays
1165 words (3.3 pages)