Market Share Distribution Of The Sporting Goods Industry Essay

Market Share Distribution Of The Sporting Goods Industry Essay

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Market Share Distribution
• The sporting goods industry is characterized by a large number of small players as well as several other companies that each contribute about 10.0% of total industry revenue.
• 50.0% of total industry are sporting goods stores that are owner-operated with no additional employees.

B. Barriers to Entry
• There are many barriers when entering the sporting goods store industry. The first barrier is that the buyer will have to consider all the high start-up costs that is required in order to establish and manage a retail store.
• The second barrier is that owners will need to require a line of credit in order to purchase inventory and this line of credit can be difficult to obtain for new business owners.
• The third barrier is that new business in the sports industries will have expenses related to advertising and marketing in order to gain a presence in the market.
• The fourth barrier is that sports retail stores will need to create a relationship with their suppliers in order to get a consistent and reliable supply of products.
• The fifth barrier is ...

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