There has been steady growth in the food industry in Newburgh due to population growth in the region. The increase in population has led to increasing demand of food items in Newburgh. The population of Newburgh has increased from 28,260 in the year 2000 to 28,866 in the year 2010 (Haugen, 2012). This means that there is a ready market for different food products available in Newburgh and its environs. In the last five years, businesses in hotel industry across New York, where Newburgh is located, have been thriving due to the increasing number of visitors visiting the region. In the year 2014, the city hosted 55.8 million visitors with some residing in or near Newburgh.
Newburgh is a perfect location for new and growing food manufacturers since there is access to plentiful water, premium raw materials and world famous colleges. The city is within a two-hour drive to many customers. Being located in New York, which is the world’s biggest food distribution center, Newburgh has become a food market base for people living in this region (Moss, 2013). The city has a growing system of food programs and incubators for training that has led to the increased number of chefs and other kitchen workers required in a pizza shop.
The target market for a Platinum pizza shop is people working and living in and around Newburgh city. The city is highly populated, thus creating a wide market for the product offered by a pizza shop. The shop is also targeting individual staying away from the city, but coming to work in Newburgh. There are many companies in different industries, for example, oil, real estate, and telecommunication, operating within the city (Moss, 2013). This attracts many employees who need food products for their...
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..., getting the ordered product and making payment.
The whole operation of Platinum pizza shop will be under the owner of the business, Nabilah Ali. Managers in the shop will oversee the production process. The pricing policy will involve charging a competitive price to different food items. The cheapest food item is $4 while the most expensive item is $40.
The products offered by a Platinum pizza shop is different from products offered by other restaurants in that only high-quality food ingredients are used to make every product. The high level of hygiene is observed when preparing every food item. Additionally, most food products are made from organic food raw material thus minimizing the level of a chemical in all products.
Fornell, C. (2007). The satisfied customer: Winners and losers in the battle for buyer preference.
New York: Palgrave Macmillan.
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