In The Devil Wears Prada Porter's 5 Forces Analysis

Market environment and Porters 5 forces

Market environment: the market environment is considered an external environment because a business would have some control but not full control over this environment. It considers element outside the business. Elements considered would be Customers/ consumers, suppliers, intermediaries, competitors, strategic alliances, non-government organisations, industry regulators, community based organisations, trade unions and employer organisations and other organisations.

Customers/ consumers is when the business vies potential buyers and selects target market. Suppliers are the businesses that will supply the business with its inputs. Intermediaries are other businesses that play a role in helping the business

By this we also learn she is very picky when it comes to suppliers.

We here Miranda ask Andrea to go fetch skirts from Kelvin Klein and by this we know that kelvin Klein must be one of Runways suppliers. As well as when Neil helps Andrea get clothes to fit in better at work he takes her to a room at Runway which is filled with designer clothes that are supplied to Runway. Some of the Brands mentioned are channel, mason Pierson and mark Jacobs. As well as when Andrea get some free products for her friends such as Clinique which also hints that they are supplied by Clinique. We learn that Miranda is very picky with the designs she uses as she always preview all the designs and only uses the designs that she likes.

Porters 5 forces: we look at the power of suppliers and although we would assume that suppliers would have more control it isn’t always this way. We learn this with Miranda as she defiantly makes Runway have more power over suppliers. This is probably because Runway is such a well know and well liked magazine. We witness this when Miranda moves the preview date earlier with James Holt and when she views the designs’ she doesn’t like the designs and makes it known by pressing her lips. Due to her not liking the designs’ James is then willing to redesign his entire design for that

However we do notice some competitive moments involving French Runway.

Every morning Emily or Andrea places many magazines on Miranda’s desk and this could be because Miranda has them put competitors’ magazines there so that she can see if they are doing better than their competitors. As well as possibly to see how she can better everything about Runway and insure they are putting more interesting and more relevant articles into Runway so that consumers would rather pic their magazine.

We also notice that Miranda doesn’t like Jackeline who is the French Runway editor. We learn that Jackeline was going to get Miranda’s place in the Runway in New York but them Miranda makes a plan and ensures she makes it impossible for anyone to take her place until she is ready to step down from her position.

Porters 5 forces: When it comes to the level of rivalry we could possibly assume that Miranda gets her information about her competitors from reading their magazines. As well as Miranda has many friends that are writers, models and so on and they could probably provide her with inside information on competitors. With entrance into the market there would always be a chance of entrance in New York as there is a big variety of people living in New York and therefore an entrepreneur could want to start a magazine aimed at curtain groups