Analyzing a New Product
Identify a new product launched by a MNC in the past 3 months. (a) Describe the product with a focus on the innovative features. (b) In what markets (channels) was this product launched (distributed) and why? (c) List 3 major competitors of this product and how each is positioned in the marketplace? (d) How is the MNC positioning the new product? (e) How successful will this product be and why?
1. The Product – Lumia 2520 tablet by Nokia
Nokia’s Lumia 2520 is the Finnish smartphone-maker’s take on a Lumia-style tablet. Despite Microsoft’s recent acquisition of Nokia, the Lumia 2520 sees Nokia directly competing with the Microsoft Surface Pro 2 tablet for market share.
2. Key Product Features
The Lumia 2520 tablet features a 10.1inch 1920x1080 resolution touchscreen, powered by a quad-core 2.2GHz Qualcomm Snapdragon processor and running Microsoft's Windows RT 8.1 operating system.
This is a crucial improvement as Microsoft’s earlier attempt with Surface RT was plagued with app performance issues. The 1920x1080 display is as per reviews, one of the best in the category. Viewing angles are great and the brightness is equally impressive. Color reproduction is incredibly accurate, and it’s evident that Nokia really aimed high with the display on its first tablet. Nokia claims that it has designed the display to provide the best outdoor and indoor readability of any tablet. Given Nokia’s rich heritage in mobility devices, the Lumia 2520 combines both 4G LTE and Wi-Fi connectivity, a 6.7MP camera, and for the first time ever on a tablet, ZEISS optics which allows users to take beautiful pictures – even in low light. As per Nokia, this feature will outperform the cameras found on rival tablet devices. Among o...
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...antly Windows RT is a stripped down version of Windows. It doesn't run any Windows applications that were written for Windows 7 or older versions of the operating system. Windows RT devices have suffered poor sales, and manufacturers other than Microsoft have abandoned the software. From a price perspective as well, Nokia has priced the device steeply a $499 which is the same as the iPad Air 3G and the Samsung Galaxy Note 10.1. This means that there is a very bleak chance of the device penetrating the market based on pricing. Yes, the Lumia 2520 does have some very good features and a few firsts of its own but for it to be a success, Microsoft will have to invest significant resources not only in marketing and promotion but also in the RT platform else the device might suffer the same fate as the RT Surface line of tablets by Microsoft which never really took off.
The company is also leading the way in innovativeness and has already received recognition for introducing innovative products. This is one of the strengths of the company since innovative products will help to differentiate its products from the other competitor products as well as the new products can be exclusively branded as compared to the other flagship products from older Soviet times.
Once the new products are identified for your business (Milestone One), how has the use of technology helped or hindered this organization in determining which new products to
There are 4 innovative products that are to be introduced into the market by budding entrepreneurs and small companies.
Perform critical review of the results. Describe success of the marketing decisions and techniques. Synthesize a list of recommendations for marketing and management specialists employed by hi-tech startups in the manufacturing field.
Then there's work. You have to help your boss out by typing, printing, and copying over 6,000 crucial documents. Good luck typing, let alone printing, from your little iPhone or Android phone! As far as tablets go, it's a hassle to find printers compatible with them. Honestly, who can say, "The PC industry is over. It's all mobile from here on," when you can barely find compatible printers for iPads? When it comes to work, smartphones and tablets just don't have the features, or power, to handle tasks like these. Desktop and laptop computers do, and that's why they aren't fizzling away anytime soon.
14. Warman, M., (2014), Nokia X: Android Phone Announced, Telegraph.co.uk, [online] Available at: http://www.telegraph.co.uk/technology/nokia/10657433/Nokia-X-Android-phone-announced.html, Accessed on: 2nd April 2014.
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
Microsoft has always been known as a software company, and not well known for its hardware. In fact, the only hardware that Microsoft sells to the retail market is branded peripherals. In its heyday, Microsoft was a market leader, bring an operating system to the masses, and leading in internet search. In recent years, however, most of the moves that Microsoft has made have not been in a market leader position, but have been in response to competitors threatening Microsoft’s positions.
Today, Nokia is the world leader in mobile communications. The company generates sales of more than $27 billion in a total of 130 countries and employs more than 60,000 people. Its simple mission: to "connect people."
This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report.
There are a wide variety of products that have been created over the course of the last decade that have influenced the way that we live our day to day lives. Another product that could greatly revolutionize the world we live in would be a lawn mower that mowed your lawn by itself. This product will have a very distinctive strategy in forming its target market, product strategy, distribution strategy, pricing strategy, promotional strategy, and lastly its competitive analysis.
The article “A study of the tablet computer’s application in K-12 school in China.” They explained the tablet computers access to K-12 education in China and other developing areas. Taotao Long is a doctoral student in the Department of Educational Psychology and Counseling at The University of Tennessee. She has a master degree in Instructional Technology in College of Educational Technology. Wenxin Liang is a Distance Education specialist in the Center for Distance Education. She is working on the Distance Education and Training for K-12 teachers. Shengquan Yu is a professor of Educational Technology, and Dean of the College of Educational Technology. Meanwhile, his research areas are design and sharing of Ubiquitous Learning resources, integrating Informational Technology into curriculum, educational information ecology, Educational Technology standards, knowledge media, etc.
That same year, Windows 2000 Professional is released February 17, 2000, it’s not only an upgrade to Windows NT Workstation 4.0 it is intended to replace Windows 95, 98, and NT Workstation 4.0 on all business desktops and laptops. It added major improvements in reliability, ease of use, internet compatibility, and support for mobile computing. It also simplified hardware installation by adding support for many new Plug and Play hardware, including advanced networking and wireless products, IEEE 1394 devices, USB devices, and infrared devices. On October 25, 2001, Windows XP is released with a redesigned look, a focus on usability, and a unified Help and Support services center. It becomes one of the best-selling products in the coming years and is fast and stable. Windows XP Professional “. . . brings the solid foundation of Windows 2000 to the PC desktop”, enhancing reliability, security, and performance. With a new design it includes features for business and advanced home computing, including: remote desktop support, an encrypting file system, and system restore and advanced networking features. Key enhancements for mobile users include wireless 802.1x networking support, Windows Messenger, and Remote Assistance. In 2006 Windows Vista is released with the strongest