Market Analysis : The Market Essay

Market Analysis : The Market Essay

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Market penetration is where the company is the market leader and has the most share of the market. They do this by pushing their existing products into the existing markets. Product development is where they develop new products or modify existing products and put them into existing markets for example, coca cola has coca cola cherry, life, diet and zero. Market development is where they put existing products into new markets in the hope that they will sell, this could be in markets abroad or just different regions. Diversification is where a company will make new products and put them into new markets, this is a massive risk as the company have no idea of the product or of the market it is going into, this is good because it stops the company from being stuck in one market e.g. virgin they have virgin trains, Atlantic, broadband etc.
Marks and Spencer’s use Ansoff’s Matrix to grow their company even more. In the eyes of the public Marks and Spencer’s is seen as the market leader in terms of having all products under one roof, such as food, furniture, clothes and a café. However to s...

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- Market penetration is where the company is the market leader and has the most share of the market. They do this by pushing their existing products into the existing markets. Product development is where they develop new products or modify existing products and put them into existing markets for example, coca cola has coca cola cherry, life, diet and zero. Market development is where they put existing products into new markets in the hope that they will sell, this could be in markets abroad or just different regions....   [tags: Marketing, Markets, Coca-Cola, Market penetration]

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