Importance Of Marginal Cost And Marginal Revenue In Decision Making

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In the three articles I researched, each author looks at the following use of marginal cost & marginal revenue in decision-making with a strategic point of view. I looked at Covering Entrepreneurship and small business: Basic economic principles: Part II & I the articles written by Karen Hallows. I also looked at What Are the Benefits of Marginal Costs Equal to Marginal Revenue by Thomas Metcalf. The conclusion in my first article is she looks at the basic principles of economics. Risk and return marginal benefits, marginal costs, and opportunity costs and sunk cost. She looks at a few examples. One was the food on the airlines. She goes on to state the food is bad. However, explaining that risk and return on the food is not the airlines priority it is to have a full plane of passengers. Next, she looks at opportunity cost regarding college educations and states it is lower for young adult’s age group of 18-21 verses older age groups 48-51. She also shows a few great examples of sunk cost. Best example was the all you can eat pizza buffet for $5.00. She shows an example of a group of 25 people going to Pizza Hut. She states that the manager has decided to refund back half of the groups $5.00. She states that the other group will essentially eat more to help …show more content…

He defines business owner’s choices, marginal cost and marginal revenue and maximizing profits in easy to understand business concepts. He looks at choice that business have to make. For instant, should they increase production? However, how this will increase employee hours as well as leading to overtime. He looks at increasing stations or space in order to maximize marginal revenue. He does a good job of using real life scenarios for the reader to understand the concept of economistic viewpoint of increasing productions will ultimately lead to increase of

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