Manufacturing Practices of the Footwear Industry: Nike vs. the Competition

Manufacturing Practices of the Footwear Industry: Nike vs. the Competition

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Of all the major fads and trends surging through popular culture, none is more prevalent than flashy footwear. Mainly with athletic sneakers, the footwear industry has experienced a major influx in the demand for the output of iconic shoes. The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, and New Balance, takes place all over the globe. With the industry experiencing severe competition and the product requiring intensive labor, firms are facing extreme pressure to increase their profit margins through their sourcing practices. No competing sports brand is more eminent and internationally established than Nike, Incorporated. Introduced to the world in 1964, Nike has made its way to the pinnacle of notable fashion and athletic brands with the acquisition of major subsidiary brands such as Hurley, Converse, and Jordan. Nike is now the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Due to the brand’s association with legendary Athletes and futuristically designed sneakers, Nike has fueled fervor among consumers, in which many will result to desperate measures just to own a pair of Nike’s iconic footwear. Aware of the risks and danger associated with the releasing of these highly sought-after sneakers, Nike has become infatuated with consumers’ overwhelming desire to purchase their product and has begun to release their most highly demanded sneakers in limited quantities to generate even more chaos and increase their profit margin. Due to the fervor that Nike has instigated over their product and the danger that it has brought upon shipment transporters, retailers, and the dedicated customers, Nike’s new-release sne...


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... Jordan Brand.



Works Cited
Akuon, Timmhotep. “Concords, Christmas and the Marketing Genius of Nike’s Jordan Brand.” Black Enterprise. Black Enterprise Magazine, 28 December, 2011. Web. 29 March 2012.
Mattioli, Dana. “Nike's Footwork Yields Long Lines.” The Wall Street Journal (2011) Web. 29 March 2012
“Nike Foamposite Galaxy Release Cancelled, Riots Ensue in Orlando.” International Business Times. The International Business Times, 24 February 2012. Web. 29 March 2012.
Ruiz, Mariapaz D. “Supply Chain: Nike, Inc.” University of Phoenix (2009) Web. 29 March 2012.
Van Dusen, Steven. “The Manufacturing Practices of the Footwear Industry: Nike vs. the Competition.” UNC-Chapel Hill (1998) Web. 29 March 2012.
Williams, Timothy. “Rush to Buy New Sneakers Leads to Arrests.” The New York Times. New York ed. The New York Times, 24 December 2011. Web. 29 March 2012

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