Manufacturing Practices of the Footwear Industry: Nike vs. the Competition

Manufacturing Practices of the Footwear Industry: Nike vs. the Competition

Length: 2316 words (6.6 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Of all the major fads and trends surging through popular culture, none is more prevalent than flashy footwear. Mainly with athletic sneakers, the footwear industry has experienced a major influx in the demand for the output of iconic shoes. The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, and New Balance, takes place all over the globe. With the industry experiencing severe competition and the product requiring intensive labor, firms are facing extreme pressure to increase their profit margins through their sourcing practices. No competing sports brand is more eminent and internationally established than Nike, Incorporated. Introduced to the world in 1964, Nike has made its way to the pinnacle of notable fashion and athletic brands with the acquisition of major subsidiary brands such as Hurley, Converse, and Jordan. Nike is now the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Due to the brand’s association with legendary Athletes and futuristically designed sneakers, Nike has fueled fervor among consumers, in which many will result to desperate measures just to own a pair of Nike’s iconic footwear. Aware of the risks and danger associated with the releasing of these highly sought-after sneakers, Nike has become infatuated with consumers’ overwhelming desire to purchase their product and has begun to release their most highly demanded sneakers in limited quantities to generate even more chaos and increase their profit margin. Due to the fervor that Nike has instigated over their product and the danger that it has brought upon shipment transporters, retailers, and the dedicated customers, Nike’s new-release sne...

... middle of paper ...

... Jordan Brand.

Works Cited
Akuon, Timmhotep. “Concords, Christmas and the Marketing Genius of Nike’s Jordan Brand.” Black Enterprise. Black Enterprise Magazine, 28 December, 2011. Web. 29 March 2012.
Mattioli, Dana. “Nike's Footwork Yields Long Lines.” The Wall Street Journal (2011) Web. 29 March 2012
“Nike Foamposite Galaxy Release Cancelled, Riots Ensue in Orlando.” International Business Times. The International Business Times, 24 February 2012. Web. 29 March 2012.
Ruiz, Mariapaz D. “Supply Chain: Nike, Inc.” University of Phoenix (2009) Web. 29 March 2012.
Van Dusen, Steven. “The Manufacturing Practices of the Footwear Industry: Nike vs. the Competition.” UNC-Chapel Hill (1998) Web. 29 March 2012.
Williams, Timothy. “Rush to Buy New Sneakers Leads to Arrests.” The New York Times. New York ed. The New York Times, 24 December 2011. Web. 29 March 2012

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Philip Knight of Nike Essay

- Philip Knight is the chairman, CEO, and co-founder of Nike and he currently owns more than 90% of the firm. The company is internationally known for its trademark "swoosh" and its leadership in the athletic apparel industry. Philip H. Knight's involvement with a sporting goods company is not accidental. He has always loved running, was a miler in college and has participated in marathons since. Knight received a BBA in Accounting at the University of Oregon in 1959, and was an MBA student at Stanford University....   [tags: Nike CEO Sports]

Term Papers
1796 words (5.1 pages)

Essay on Costs Of Production For Nike Company

- There are numerous costs of production for Nike Company which can be placed into two categories: fixed costs and variable. Fixed costs are those that remain the same for all production and variable costs change with each project. The organization’s manufacturing process, machinery, research and development costs make up the fixed costs. On the other hand, administration, distribution, labor and raw material are the variable costs. All of these are required in the organizations operation to ensure that it remains profitable....   [tags: Supply and demand, Costs, Manufacturing]

Term Papers
794 words (2.3 pages)

Essay about Commodity Chain Analysis of Nike Shoes

- Commodity chain analysis of a Nike Shoe Introduction Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world....   [tags: Production Manufacturing Economics]

Term Papers
1611 words (4.6 pages)

Development and Challenges of Nike Brand Essays

- Phil Knight and Bill Bowerman founded Blue Ribbon Sports in 1964. The Nike brand was created in 1972 and renamed in 1978. Nike is the largest worldwide seller of athletic goods with about 168 Nike stores in the United States and is present in about 160 countries (Toulouse, 2012). Nike was exposed by celebrity athlete sponsors. The company’s manufacturing demands grew with the popularity of Nike’s products. In the late 1990s allegations about labor and human rights violations in Third World countries (Daniel Fund Ethics Initiative)....   [tags: managerial, labor, practices]

Term Papers
933 words (2.7 pages)

Growth of the Sports Apparel Indsustry and Nike's Company Overview Essay

- The world`s sports apparel industry is expected to grow and eventually exceed $ 126 billion by the year 2015. This is mainly due to a noticeable trend towards a healthier and more active life-style. Older demographic segments, as well as women representatives mainly accommodate the change. The global sports clothing industry is heavily fragmented with many different companies competing in it. Such brands range from basic discount brands to largely distinct high-end fashion names. Even the bigger already well-established brands have to change and adapt in order to keep up with the fluctuating needs of both wholesale and retail customers....   [tags: designer, competition, market]

Term Papers
1057 words (3 pages)

NIKE Inc.: Why It Is Such a Leader Essay

- ... NIKE has enormous brand loyalty due to the image they have created of reliability and trust among consumers, as well as strong brand recognition. “The influence of the brand is also apparent in the fact that NIKE has well acknowledged athletes and celebrities which will promote the brand if it is considered to be “cool” to wear. Athletes such as LeBron James, Roger Federer and others such as Andrew Luck where each of these people represents a different sport from basketball to tennis to American football respectively....   [tags: athletic, show, branding, company]

Term Papers
2541 words (7.3 pages)

Essay on Financing the Enterprise: Nike

- ... (Cendrowsk Scott 2012) Financing Operations and Assets: Nike believes in keeping cost effectives product and sustainability human resources is major factor in financing operation Nike sales on the open market and their first quarter earnings are in the billion. Revenues from continuing operations are up 8 percent to $7.0 billion Diluted earnings per share from continuing operations up 37 percent to $0.86Worldwide futures orders up 8 percent, 10 percent growth excluding currency changes Inventories as of August 31, 2013 up 6 percent.(Nike Corp 2013) The three main product lines of Nike's brand - footwear, apparel, and equipment - are made by approximately 600 contract factories that empl...   [tags: accounting, business analysis]

Term Papers
1342 words (3.8 pages)

Nike: Just Do It Essay

- Introduction Nike, Inc. is a sporting goods and apparel company founded by Bill Bowerman and Phil Knight in 1972. Nike, being a world-wide phenomenon, has “more than 35,000 employees across six continents and in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people” (Nike, Inc.). All this is done to help Nike fulfill their goal to “carry on [Bill Bowerman’s] legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide valu...   [tags: Bill Bowerman, Phil Knight, Tiger]

Term Papers
2863 words (8.2 pages)

Essay on Nike

- SHORT CASE SUMMARY Nike, Inc. (503-671-6453, is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual shoes and work boots....   [tags: essays research papers]

Term Papers
1709 words (4.9 pages)

Nike: The Sweatshop Debate Essay

- This paper describes the legal, cultural, and ethical challenges that confronted the global business presented in the Nike sweatshop debate case study. The paper determines the various roles that the Vietnamese government played in this global business operation. This paper summarizes the strategic and operational challenges facing global managers illustrated in the Nike sweatshop case. "Nike: The Sweatshop Debate" Case Study This paper describes the legal, cultural, and ethical challenges that confronted the global business presented in the Nike sweatshop debate case study....   [tags: Human Rights Case Study]

Term Papers
1197 words (3.4 pages)