Essay Manipulating and Deceiving Viewers with Sound Bites and Images

Essay Manipulating and Deceiving Viewers with Sound Bites and Images

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Manipulating and Deceiving Viewers with Sound Bites and Images

In Duguid and Brown’s article ‘The Social Life of Documents’, the authors make mention of how documents usually tend to raise more debate than suppress it. This is true, as there can be an innumerable amount of possible interpretations for one document alone. However, while there is no ‘right’ interpretation of a document, there has to be a set of standards to abide by to judge all of these competing ideologies. This is where the use of sound bites and images used in news media tend to be a source of debate. First of all, sound bites are defined as ‘film segments within a news story that show someone speak without interruption’, while image bites are defined as ‘film segments within a news story in which someone is shown but not heard’ (Esser, 3). Sound bites and images are being re-contextualised and used as tools to manipulate viewers into supporting the viewpoints of the news program. Not only that, but sound and image bites are being utilized to sensationalize stories in order to draw in a bigger audience for the news program. People look to the news to deliver the accurate portrayal of events, but with the increasing manipulation of sound and image bites, the ‘truth’ is being influenced by the views of the newscasters. Journalistic integrity is being undermined as journalists are taking it upon themselves to shape stories with their own narratives and points of view. The problem with this is that people no longer have access to unmediated information from which they can draw their own conclusions from. By analyzing how sound bites and
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images are used by programs, and by exploring their use in particular cases (9/11, Hurricane Katrina), it will be cl...


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...r Coverage on NBC and Fox News Channel." Journal of Communication 60.1 (2010): 144-164. Academic Search Premier. EBSCO. Web. 21 Mar. 2011.

Bucy, Erik P., and Maria Elizabeth Grabe. "Taking Television Seriously: A Sound and Image Bite Analysis of Presidential Campaign Coverage, 1992-2004." Journal of Communication 57.4 (2007): 652-675. Academic Search Premier. EBSCO. Web. 28 Mar. 2011.

Esser, Frank. "Dimensions of Political News Cultures: Sound Bite and Image Bite News in France, Germany, Great Britain, and the United States." International Journal of Press/Politics 13.4 (2008): 401-42. Academic Search Premier. EBSCO. Web. 3 Apr. 2011.

Wojcieszak, Magdalena E. "Three Dimensionality Taxonomy of Iconic, Linguistic, and Audio Messages in Television News." Television & New Media 10.6 (2009): 459- 481. Academic Search Premier. EBSCO. Web. 17 Mar. 2011.

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