In the case study, the manager has to make a decision on whether the firm should be sold to the leading multinational corporation. Accepting the offer to sell the firm means that the users of Viber’s personal details will be exposed which is unethical and a violation of a person’s...
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In conclusion, ethical decision making is determined by the three ethical models. The utilitarian and justice model are not as relevant in the case study because they do not take into account the protection of the consumer’s rights. These two models do apply to the case study however it does not focus on the main issue (privacy). The moral rights model is the best approach as it deals with privacy which is the most relevant issue in the case. Robertson, Blevins and Duffy (2013, 85) explain that promoting morality can boost a person’s competitive advantage. Palmer (2010, 172) also states that when an individual’s information is revealed, there is violation of privacy. Moral rights deals with the protection of rights, including privacy (Daft 2009, 133). In conclusion, the moral rights model has provided valid reasons on why the offer should be rejected.
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