The Main Reason Apple Inc. Essay

The Main Reason Apple Inc. Essay

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Key Forces
Innovations (Research and Development)
The main reason Apple Inc. products standouts from its competitors is due to its innovative technology, therefore Apple Inc. should continue setting its focus on the research and development field while at the same taking the considerations of the customers’ feedback on improving the specifications of the Apple’s products. One of the examples would the screen size of the iPhone is relatively small as compared to the competitors’ smart phones while the customers are demanding for a larger screens to ease the daily’s work especially the young adults.

Besides, due to the life cycles of the gadgets and innovations are very short and people are always demand for higher and better technology, to remain as a leader in the industry, Apple Inc. must provide the latest innovations from time to time. Therefore, investment of resources in this area shall increase and it shall remain the main focus of the organization all the time.

Cost Minimization
As one of the main causes of prohibit the sales of Apple’s products was due to its price that its products are considered as luxury goods. To increase the sales of the company, resources especially the talents in the company shall be working on the cost minimization. Apple Inc. has an objective to expand their sales to the customers who have not yet own any Apple’s products (Chris, 2011), minimizing the cost and thus the selling price of an Apple’s product could assist the organization in achieving this objective.

Improve the After-Sales Services
One of the reasons why Apple Inc. is so successful according to an article at Time Online Magazine is that the company offers great customer service and in-store experiences (Bajarin, 2012) which the ...


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...d, after the United States, according to latest Credit Suisse World Wealth Report (Anon., 2015). The report, released on 13th October 2015 (Tuesday), also stated the China now has the largest middle class in the world with 109 million people (Anon., 2015) which strongly proven that China is a strategic market for Apple Inc. to further expand its business with the high demand and low labour cost.

Slower Down the Environment Sustainability Innovations
As for the environmental side, Apple Inc. has been putting a lot of efforts in ensuring the environment sustainability through manufacturing processes and aftersales service which the company has an established system in this field. Therefore, financial and talent investment this sector shall be reduced from this field and shift the focus on the others areas which could help the organization to achieve its objectives.

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