Madonna Archetype Analysis

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This is a critical review of the article “ How to Fashion an Archetype: Madonna as Anima Figure” written by F. Jose Blanco, published on the 19th January 2015. As the title of the article indicates, the article is focused on Madonna and her influence on fashion, which the author connects her to psychologist Carl Jung’s Anima Archetype. Madonna Ciccone, the “Queen of Pop” is known as an important and leading fashion figure in the pop culture with her unique and outstanding outfits. Madonna not only uses fashion as a signifier to communicate different personae, or the disguise or appearance that a person represents to the world. But she is also the creator of various personae throughout her career “virgin, boy-toy, whore, material girl, pregnant …show more content…

Eve as a figure of desire, Helen as the classical beauty who inspires men to great deeds, Mary as the virtuous mother and at last, Sophia as the figure of wisdom and enlightenment. In Jungian analysis, the anima archetype is the collective unconscious image of the female, which is also said as universal and permanent, but Madonna challenges the original meaning of it by recreating her own anima. Throughout Madonna’s career, her use of fashion as a persona progresses as she encounters different transformation in her life. I chose this article for review because Madonna is a good representation of how dress and identity relates to each other, she is different from other pop singers by using fashion to communicate and convey various messages and meanings to people instead of only with the use of lyrics, she also dare to use her body and fashion to challenge social norms such as feminism, masculinity, gender relations, morality, multiculturalism, racism, pornography and capitalism in the society. She recreated the anima archetype which is she has total control …show more content…

Madonna also presents Eve’s figure in a dual presentation: the angel-like virgin and the seductive sinner, in 1984, when Madonna promote her album Like a Virgin, she dressed as a bride with white silk wedding dress, push up bra, fish net stockings and a belt that said “boy toy” on it, which she argues that she’s not labeling herself as “boy toy”, but instead she have the ability to own a “boy toy”. In 1986, Madonna’s video for Open Your Heart she wore a pointy-tasseled bra with short platinum hair and dark eyebrows, the outfit resembles the darker aspect of Eve, which is the femme fatale, “a description usually associated with women who use sex to exert power” (1159). Madonna brought tight bustiers, revealing corsets and the era of the underwear as outwear at The Blonde Ambition period of the 1990s, which the archetype of Eve transform to “the woman who inappropriately dares to reveal her unmentionables, what Nathan Joseph calls the final buffer between the public layers of clothing and the privacy of the nude” (1158). Even after ten years later, Madonna still presents the femme fatale in her performances, “The female fatale is perhaps the most enduring of all images used by Madonna”

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