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...t, so the higher tariff rates have negative affected foreign trade. For the reasons, their government and luxury companies should invest more in the local market, and they should lead Russian consumers back to the local market from the foreign market. I think luxury companies are less in the customer relationship in both online stores and bricks-and-mortar stores in Russia than in other Europe countries even though Russia has one of the biggest vigorous e-commerce sectors in the world, and they are the biggest market for internet shoppers in Europe counties (Roberts, 2014). Chinese luxury fashion market has already been exceeded saturation; thus, they should look at the state of other potential market places. I believe that Russia is a highest potential for success for luxury fashion brands, so they should develop and invest for strategy of luxury fashion in Russia.
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