Luxurious Goods: Louis Vuitton Moet Hennessey Essay

Luxurious Goods: Louis Vuitton Moet Hennessey Essay

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Louis Vuitton Moet Hennessey

Louis Vuitton Moet Hennessey is most appealing to me because of the company’s capability to produce luxurious goods in a number of categories. Better known as LVMH, the company strives to be the best that it can be in many nations throughout the globe. This company sets the standards for what all businesses should strive for in terms of success, and their luxurious products have risen to the top of their class in every category that LVMH is in. The company specializes in a number of different industries, as it consists of 60 subsidiaries that each have their own brand (“The Beginnings”). They have more than 13 wines and spirits brands with the most popular ones being Belvedere, Dom Perignon, and Hennessey. They also have more than 17 fashion and leather goods brands, with the inclusion of Dior, Marc Jacobs, and Louis Vuitton (“LVMH First Half”). LVMH also has 5 brands and counting in the perfumes and cosmetics industry, as well as 7 brands in the watches and jewelry department. The most successful have been Hubolt and Zenith (“LVMH First Half”). Additionally, LVMH also takes part in specialist retailing in three different categories: DFS is the leading luxury travel retailer, Le Bon Marche, is an infamous department store in Paris, and Sephora is a chain of cosmetic stores located throughout France (“LVMH First Half”). LVMH has managed to create products in all of the industries that are associated with luxury: wines, fashion, perfumes, cosmetics, watches and jewelry. The company has managed to become a huge success in all of these industries, and it continues to dominate as their products are accredited with being one of the top of their class.
Louis Vuitton Moet Hennessy (LVMH) has headquarter...


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