LucasArts Swot Analysis

LucasArts Swot Analysis

Length: 1759 words (5 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
LucasArts are one of the leading publisher’s and developer of interactive entertainment software for the games industry. LucasArts has placed its main emphasis in their gaming development on that of the vital elements of film, compelling storytelling, painstaking character development and vivid settings. Their games have consistently focused on touching people’s emotions and have received critical acclaim from both players and critics alike numerous Game of the Year honours, including multiple awards from the Academy of Interactive Arts & Sciences (LucasArts official website).Much of their recent success has been on the franchising of the companies two major films, Indiana Jones and Star Wars.

Strengths Weaknesses
• Franchises
• Critically Acclaimed
• Big games in development
• Loss of Jobs
• Heavy reliance on star wars
Opportunities Threats
• Exploiting New territories
• Global Recession • Global Recession
• Piracy in gaming

The result of LucasArts being a subsidiary company of LucasFilm has meant, for LucasArts, the exclusive rights to the most successful franchise of all time, the Star Wars series. According to Anita Frazier, industry analyst for toys and games at NPD Group, "Star Wars games generally sell very well, and the Star Wars franchise is one of the top 10 video-game franchises of all time."( Lane F, 2008) Another franchise of LucasArts the hugely popular ‘Indiana Jones’ series has an eagerly anticipated game in production.
LucasArts have always used this to their advantage and up until recently their games line-up almost consisted of all star wars titles. ‘Knights of the old republic’ and ‘Star Wars Battlefront’ have been two of their most famous spin off’s of the franchise. Recently LucasArts have diversified their operations, including the upcoming Fracture game, but their Star Wars titles still remain their best sellers.
The recently released ‘Star Wars: The Force Unleashed’ has become the best-selling Star Wars game, or of any game previously released by LucasArts , of all time shifting over 1.5 million copies of the title. LucasArts also underestimated how popular the game would become with ‘unprecedented demand’. “This further emphasizes the undiminished popularity of Star Wars” ( Faylor C, 2008 ).
Critical Acclaim
Through the years Lucasarts has built up a considerable amount of critically acclaimed titles. This has placed LucasArts as one of the leading publishers and developers in the industry. Many of these have been based on the star wars series, examples include lego Star wars, jedi knights and X-wing. Other titles include thrillville, Indiana Jones and Fracture. Two of their most successful titles, Star Wars Knights of the Old Republic and Star Wars Battlefront, received rave reviews by players and critics alike.

How to Cite this Page

MLA Citation:
"LucasArts Swot Analysis." 07 Apr 2020

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Swot Analysis : A Swot

- SWOT analysis is a tool that can provide prompts to the managers, clinical leads, nurse tutors, nurse mentors and staff involved in the analysis of what is effective and less effective in clinical systems and procedures, in preparation for a plan of some form, which could be an audit, assessments, quality checks and among others. In fact, a SWOT can be used for any planning or analysis activity which could impact future finance, planning and management decisions. It can enable the organization or an individual to carry out a more comprehensive analysis....   [tags: SWOT analysis, Management, Nurse, Nursing]

Research Papers
765 words (2.2 pages)

Swot Analysis : A Swot Essay

- A SWOT analysis is a tool that identifies internal and external factors that may affect an organization. According to Parnell (2014), a SWOT analysis allows managers to investigate the strengths, weaknesses, opportunities, and threats that a company may face in their environment. Strengths and weaknesses are typically internal factors; while opportunities and threats are external factors. A company’s strengths are the things that set them apart and make them different or better than anyone else in their industry....   [tags: Strategic management, SWOT analysis, Management]

Research Papers
753 words (2.2 pages)

Swot Analysis : A Swot Essay

- By assessing each strength, weakness, opportunity and threat an organisation is able to make an informed decision about whether a change to the business would result in a competitive gain or not. SWOT is advantageous in the way that it promotes good teamwork, defines focus and scope, verifies the facts and provides information to allow further analysis for a well informed decision to be made. Before a SWOT analysis is initiated relevant facts and information will need to be researched to enable accurate information to be provided to the group....   [tags: Strategic management, Management, SWOT analysis]

Research Papers
1090 words (3.1 pages)

Essay on Swot Analysis : Swot As A Marketing Tool

- In this present era, many businesses utilize the SWOT analysis as a crucial marketing tool. SWOT stands for “Strengths, Weaknesses, Opportunities and Threats.” Companies applies this tool to discovered strengths; diminish weaknesses, increase opportunities and unforeseen threat. Choosing a career in today tough catastrophe economic time, it is very important that I find ways to advance my career. In advance of any career selection, I need to discover more about myself. SWOT analysis is a useful self-assessment instrument that can help me in my aspiration....   [tags: SWOT analysis, Marketing, Factor analysis]

Research Papers
701 words (2 pages)

Swot Analysis : Pestel Analysis Essay

- PESTEL Analysis A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weakness which is used in SWOT analysis. (Professional Academy n.d.) By PESTEL, we mean – P – Political E- Economic S- Social T – Technological E – Environmental L - Legal Let’s look at each of these segments. The main problem for Wesfarmers growth in political basis is the government regulation on suppliers....   [tags: Marketing, Developing country, SWOT analysis]

Research Papers
1252 words (3.6 pages)

Swot Analysis : The Problem Solver Essay example

- SWOT ANALYSIS Strengths • Problem Solver: I have a passion for finding solutions to problems and often dig much deeper than the average person to analyze the very depth of the issue. Afterwards, I thrive off of formulating a report to let the relevant persons know of my findings and also to propose possible solutions to the discovered problem. For instance, I once realized and individual was engaging in fraudulent acts merely by analyzing signatures. As I became suspicious, I decided to pull random samples of the individual’s submission....   [tags: Management, SWOT analysis]

Research Papers
966 words (2.8 pages)

PricewaterhouseCoopers SWOT Analysis Essay example

- Overview SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success. PricewaterhouseCoopers is one of the big four accounting firms who’s services include, audit, assurance, consulting, tax services, and risk assurance services. PwC concentrates on 16 key industries and provides precise services that include human resources, deals, forensics, and consulting services....   [tags: SWOT analysis, PricewaterhouseCoopers]

Research Papers
1046 words (3 pages)

S.W.O.T. Analysis of Boeing Corp. Essay

- The objective of this paper is to analyze and discuss some of the Boeing Company's business decisions using their strengths, weaknesses, opportunities and threats, also known as an S.W.O.T. analysis which is defined as, "a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats. (Nickels, McHugh, McHugh, page 216)". This is a very powerful tool usable by any business that is just starting out, going through a change in direction, or in the process of a major merger....   [tags: SWOT Analysis]

Research Papers
1874 words (5.4 pages)

RadioShack SWOT Analysis For Management Essay

- Throughout my college career, I have been involved in a wide variety of organizations and internships that not only refined my business skills, but also provided me the realistic experience in the business realm. I have experienced a wide-range of activities and work that span from selling automobile parts to providing services to patients recovering from substance abuse and mental illness. Throughout this journey, I was given an opportunity to not only develop my business marketing skills, but allowed a glimpse of the industry (and the systematic process of that particular field) as well....   [tags: swot analysis Business]

Free Essays
1758 words (5 pages)

Essay on Coca-Cola SWOT Analysis

- Coca-Cola SWOT Analysis SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Strengths: Coca-Cola has been a complex part of world culture for a very long time. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart....   [tags: Business Management swot Analysis]

Free Essays
1090 words (3.1 pages)

LucasArts games continually receive critical acclaim and commercial success, with the company's products having received numerous Game of the Year honours, including multiple awards from the Academy of Interactive Arts & Sciences. ( LucusArts official website )
Games in Development
There are major ongoing developments in LucasArts studios. Both of the companies most successful games have sequels in the pipeline, Star Wars Knights of the Old Republic III and Star Wars Battlefront III. Both are highly anticipated with many rumours circling on the internet on the forms they shall take. Fracture and a new Indiana Jones game are also in the pipeline.

Loss of jobs
In recent months there has been significant job lay-offs at LucasArts. It is rumoured anything up to 100 employees have been laid off most from the company’s internal game-development studio.
It is still unknown the effect this may have on lucasArts but rumours are circling that this may be the beginning of the end of their internal studio. Shacknews is reporting via an unnamed source that LucasArts plans to not only fire 100 more team members but also halt all internal game development. ( shacknews 2008 )
Although Lucasarts responded to this rumour by announcing they are committed to developing games in-house giving the example of the new Indiana Jones game currently in development."We're committed to our internal studio... We're working on the next Indiana Jones game internally." ( Grohne M, 2008 )
Heavy Reliance on Star Wars
LucasArts reliance on their star wars brand is leading the company in a dangerous direction. This company was once recognised as one of the greatest developer’s of both adventure and simulator games in the 80’s and early 90’s. Their first entries in the star wars series were equally impressive.
Since then they have become accustomed to rolling out the star wars games and letting the brand name sell the product at the cost of quality. Titles such as star wars episode 1: racer and star wars monopoly have tarnished the brand name. In the many years since their triumphant era few of their titles have reached their previously high standards, Knights of the old republic and battlefront the most notable.
Their most recent entry into the star wars series has been Star Wars: the force unleashed. Although it has become the most successful game lucasArts has ever produced, it doesn’t have the quality to match its success. The main factors for its success were one, the large marketing campaign by LucasArts and two, the huge hype surrounding the game. Overall across each platform the average game score was 68 which is average considering its success.
“LucasArts shows absolutely no sign of making a significant shift away from George's most famous franchise, and by all appearances the company will live and, eventually, die on the Star Wars name and whatever it can wring out of it. It's a sad fate for a company that two decades earlier was one of the industry's brightest lights” ( Chalk A, 2008 )

Exploiting New Territories
As a publisher and developer it is vital for a company to expand into new territories such as the growing markets of China, South Korea and Brazil. As a company it is important for a company to expand so they can maximize their profits. LucasArts have taken the initiative in forming a partnership with Electronic Arts.
The new distribution and publishing arrangements are in Germany, Australia, Asia Pacific and Brazil. The terms of each deal grant EA the rights to distribute select future PC and console titles from LucasArts in each respective territory, and the rights to publish select titles in Asia Pacific and Brazil. These new partnerships complement the existing relationship between LucasArts and Electronic Arts in Spain and Japan. ( Gale , Cengage Learning, 2000 )
Global Recession
The global recession is having many adverse effects on the global economy today but many experts are predicting that the games industry may escape this effect and that it may actually be good for the games industry.
Experts use the example of the early 20th century during the great depression when the American film industry boomed as a source of entertainment. The game industry may find itself in the same position as it has now become a much more feasible source of entertainment to the film industry. This is because there can be many more hours of entertainment to be made in gaming over the increasingly expensive trip to the cinema. ( Prusik W, 2008 )
Global Recession
Although some experts predict that the gaming industry may escape the effect of the recession, the experts are clearly divided. The experts clearly feel that the gaming industry may be “too expensive” as discretionary spending is cutback.
“Are the people who bought an Xbox 360 going to go out and buy more and more and more software to go on this thing? There are limits,” he says. “You might buy five games or 10 games, but you’re not going to buy 100.” ( Behravesh N, 2008 )
Piracy in Gaming
One of the major threats to the gaming industry at the moment is piracy in gaming. It is a problem that stems across the world and throughout the industry. There have been many articles released in recent months describing the extent of the problem showing how serious an issue it has become.

In an article by CVG ( 2008 ), it has stated that up to 90% of US DS games are pirated. Owners are using an R4 chip to play pirated games downloaded from the internet on the DS. This could hurt LucasArts as they have made many ventures into this industry with titles such as, the force unleashed, Indiana Jones and Lego Star Wars.
PC gaming is also feeling the effect of gaming piracy as huge amounts of revenue are lost to illegal downloads. Infinity Ward's community manager Robert Bowling( 2008 ) said “The amount of people who pirate PC games is astounding” Some shocking figures show around 200 thousand people are downloading call of duty 4 per month which suggests more have downloaded this game then have bought legally in stores. This can also be applied to other games such as Crysis and Unreal Tournament III. This has left the PC gaming industry in crisis and some experts such as David Jenkins, have compared PC gaming to releasing a free version of the game that takes away from other formats.
An example of piracy in the console market would be the upcoming release of Fallout 3. Three weeks before its release it has already been pirated and is available for download on the internet. Although a modified xbox 360 is needed to play the game it has been highlighted that thousands of copies have already been downloaded. ( Jenkins D, 2008 ) This highlights the extent of piracy all across the industry and is a major worry for both developers and publishers.

Reference List
Behravesh N, 2008, Is the video game industry recession proof? Available from: Accessed: 5/10/08
Bowling R, 2008 Piracy Sinking Games Industry, Available from : Accessed : 11/10/08
Chalk A, 2008 The needles: What’s become of LucasArts? Available from: Accessed: 4/10/08
CVG 2008, 90% of US games are Pirated, Available from: Accessed: 11/10/08
Faylor C, 2008 Star Wars: The Force Unleashed Sells 1.5M in 5 days: Named Fastest Selling Lucasarts Game Ever Available from: Accessed : 4/10/08
Gale, Cengage Learning, 2000, LucasArts Announces New Distribution Partnerships With EA in Germany, Australia, Asia Pacific and Brazil.Available from: Accessed: 4/10/08
Grohne M, 2008 LucasArts cancelling internal game studio: firing more employees. Available from: Accessed: 4/10/08
Jenkins D, 2008 Fallout 3 Pirated on Xbox 360 Available from: Accessed: 11/10/08
Lane F, 2008 LucasArts Unleashes Star Wars: The Force Unleashed Available from: Accessed: 4/10/08
LucasArts website, About Us, Available from: Accessed: 4/10/08
Prusik W, 2008, Analysts predict Recession Good For Gaming Industry. Available from: Accessed: 5/10/08
Shacknews, 2008, LucasArts Denies Rumours, Available from: Accessed: 4/10/08
Return to