Louis Vuitton Success Story Essay

Louis Vuitton Success Story Essay

Length: 1752 words (5 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Louis Vuitton Success Story

Bernard Arnault - Louis Vuitton

Born: March 5, 1949
Age: 59
Country Of Citizenship: France
Residence: Paris , France, Europe & Russia
Occupation: Chairman, LVMH;
Chairman, Christian Dior SA
Net worth: $26 billion US dollar
Fortune: Inherited and growing
Source: LVMH
Industry: Diversified
Marital Status: Married, 5 children
Education: Ecole Polytechnique de Paris, Bachelor of Arts / Science
Website: LVMH.com
-------------------------------------------------------------------------------------

Bernard Arnault was born in 5th March 1949. He is the 7th richest person in the world and France's richest person with an estimated net worth of $26 billion US dollars, according to a Forbes report in March 2007.

Arnault is best known for turning LVMH, already a luxury-goods giant when he won control in 1989, into a global empire through acquisitions, savvy marketing, and bold design.

Bernard Arnault is a native of Roubaix, and graduated with an engineering degree from the École Polytechnique in 1971. In 2007, Arnault was listed among Time Magazine's 100 Most Influential People in The World. He also Said to be a skilled pianist.

At 35, using a combination of family money and loans, he bought Boussac, a bankrupt French textile group that had financed Christian Dior's original fashion house in 1946. Arnault stripped Boussac down to Dior and used it as a vehicle to create LVMH, which was born out of the 1987 merger between Louis Vuitton and Moet Hennessy. Once in control, Arnault fired executives of both companies, put in his own team, then spent the '90s snatching up still more luxury brands, including shirtmaker Thomas Pink, Chaumet jewelry, Fendi leather goods, the Pucci and Donna Kara...


... middle of paper ...


...mont, which owns Cartier, Van Cleef & Arpels, Piaget, Baume et Mercier, IWC, Jaeger LeCoultre, A. Lange & Söhne, Officine Panerai, Vacheron Constantin, Dunhill, Lancel, Montblanc, Montegrappa, Old England, Purdey, Chloé, and Shanghai Tang.

Arnault's influence reaches far beyond couture and champagne. He's a close friend of French President Nicolas Sarkozy; a newspaper baron who's currently selling one business daily, La Tribune, and acquiring its rival, Les Echos; and a powerful arts patron: Arnault got the go-ahead last fall to build a center for LVMH's art foundation in the Bois de Boulogne.

The formula, devised by Arnault, goes something like this: Sharply define the brand identity--or "DNA," as he puts it--by mining the brand's history and finding the right designer to express it; tightly control quality and distribution; and create masterful marketing buzz.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Louis Vuitton Story Essay

- Over the years, Louis Vuitton has been known as the European’s sector most leading line within the market specializing in the sales of luxury products and services throughout Japan as well as the multi-national firm as a whole. The mission of Louis Vuitton states that the organization has a representation of offering the most refined qualities of Western “Art de Vivre” around the world (www.sliclvmh.blogspot.com). The organization has become the most profitable business in Japan due to its superior ratings in the European market with the delivery of unique features and special branding management styles that have integrated culture beyond the norms of the consumers’ mindsets and craftsmanshi...   [tags: Japan, Europe, luxury brand, economy, clothing]

Strong Essays
1099 words (3.1 pages)

The World of Luxury: Louis Vuitton Essay examples

- ... It took Vuitton a few years to build up a status amongst Paris's fashionable class as one of the city's leading experts of his new skill. On December 2, 1851, 16 years after Vuitton arrived in Paris, Louis-Napoleon Bonaparte acted a revolution. Accurately one year later, he accepted the title of Emperor of the French under the regal name Napoleon III. In the year 1854 was a year full of change and renovation for Vuitton. It was in this year that he met a beautiful seventeen year old lady named Clemence-Emilie Parriaux....   [tags: biography, brand, top]

Strong Essays
1202 words (3.4 pages)

Marketing Strategy : Louis Vuitton And Chanel Essay

- Craftsmanship, innovation and uniqueness are the basic pillars that define the success of any luxury brand. But Louis Vuitton and Chanel, which are comparatively modern luxury, achieved success within an intimate community of fan followers. Looking back in history, we see how Louis Vuitton had already initiated the concept of social endorsement as a communicative marketing strategy, when he decided to advertise Empress Eugenie on his shop on the Boulevard Haussmann. On a similar line, although from a perspective of popular origin, Coco Chanel channeled her initial success by maintaining close bonds with the elite from the Paris fashion society....   [tags: LVMH, Branding, Luxury good, Richemont]

Strong Essays
724 words (2.1 pages)

Analysis Of ' Good Morning / Evening Ladies And Gentleman ' By Louis Vuitton )

- Good morning/afternoon ladies and gentleman. The term journey can to some extent act as a metaphor. It’s a term that accurately depicts many concepts from all walks of life without becoming ambiguous. It can be represented by utilising the fundamental characteristics of the word ‘journey’ itself as a journey can be representative of a process, physical travel, or any undertaking involving a goal. So what does the term journey mean to you. To me “a journey is not a trip or a vacation but it is rather a process of self-discovery” (Louis Vuitton)....   [tags: Khaled Hosseini, The Kite Runner, The Kite Runner]

Strong Essays
1757 words (5 pages)

Louis Vuitton : The World Renowned Luxury Leather Finally Essay

- In 1854, Louis Vuitton Malletier run his own company in Paris (France). That is, as we know, Louis Vuitton (LV). The brand grows into the world-renowned luxury leather finally. According to our case, his success is based on three rules. That is, to master his savoir, to provide excellent service to his customers and to innovate continuously. Besides, in 1987, the company of LV merged with Moet Hennessy that was a company much larger than it to form the Moet Hennessy Louis Vuitton (LVMH) group. Moreover, they had an agreement that each division would run independently....   [tags: LVMH, Gucci, Branding, Louis Vuitton]

Strong Essays
1342 words (3.8 pages)

Business Profile Of Louis Vuitton Essay

- Strategic Profile Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity....   [tags: LVMH, Louis Vuitton, Luxury good, Paris]

Strong Essays
2594 words (7.4 pages)

Does Men's Fashion Reflect Changes in Male Gender Roles? Essay

- This paper aims to study if men’s fashion magazines reflect any changes to men’s roles in contemporary society, and if yes, how do they reflect them and what changes are these. In order to achieve this, an image from a men’s fashion magazine will be used. The image will be analysed from the point of view of the consumer, male audience, and demonstrate how men perceive the meanings of the image, if they are influenced by the information they are exposed to and how they have used such information to construct or express their identities....   [tags: society, success, magazine]

Strong Essays
1766 words (5 pages)

Essay about Louis Vuitton in Japan

- 1. What has made Louis Vuitton’s business model successful in the Japanese luxury market. According to Hill, Wee and Udayasankar, the success of the company’s strategy can be measured by the value created for shareholders. To maximize the value, managers can increase the profitability by picking a position in the efficiency frontier with supportive internal operations and appropriate organization structure. In fact, Louis Vuitton had outstanding performance on that. In the primary activities, several measures are taken to control cost and create value....   [tags: Business Model, Luxury Market]

Strong Essays
1540 words (4.4 pages)

Luxurious Goods: Louis Vuitton Moet Hennessey Essay

- Louis Vuitton Moet Hennessey Louis Vuitton Moet Hennessey is most appealing to me because of the company’s capability to produce luxurious goods in a number of categories. Better known as LVMH, the company strives to be the best that it can be in many nations throughout the globe. This company sets the standards for what all businesses should strive for in terms of success, and their luxurious products have risen to the top of their class in every category that LVMH is in. The company specializes in a number of different industries, as it consists of 60 subsidiaries that each have their own brand (“The Beginnings”)....   [tags: business, Belvedere, Dom Perignon]

Strong Essays
1826 words (5.2 pages)

Outliers : The Story Of Success Essay

- Outliers: The Story of Success Malcolm Gladwell’s writing style in the book “Outliers: The Story of Success” was based on a series of case studies. He starts out the book with the Roseto example to introduce the thesis of the book, which is that successes and failures can be clarified in unexpected ways. The organization could not have been any more improved. Each study led into the other, and related to each other so he could reflect on past studies in his book when explaining the present study....   [tags: Malcolm Gladwell, Blink, Success]

Strong Essays
1279 words (3.7 pages)