Look into the Skyy: Skyy Vodka's Advertising Campain Essay

Look into the Skyy: Skyy Vodka's Advertising Campain Essay

Length: 648 words (1.9 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Alcohol has been around for thousands of years. Whether it is used for religious purposes, medical reasons, or strictly pleasure, alcohol has played a major role in almost all human civilizations since around 4000 BC. In today’s day and age it seems that alcoholic beverages are commonly seen in just about every social aspect of life. Being such a predominate part of society alcohol is often advertised by the media, appealing to wide variety of consumers. Advertising campaigns flood the minds of the public in order to attract a certain target market. Skyy Vodka’s advertising campaign sends a message to their customers that by consuming their product, one will feel youthful, sexy, wealthy, powerful and desirable.
At first glance one might see a tall, slim, beautiful young brunette woman with divine assets both atop and bottom. This young woman is dressed in an elegant yet lustful black backless dress with an extending split going up her thighs and a low cut top revealing her breasts. She stands tall in a pair of fancy high-heeled shoes covered in shinny gems. Her impenetrable hair sparkles and her caramel like skin illuminates in the low-lit room. The makeup that covers her face consists of black eye shadow, flesh stained lipstick and blood red nail polish on her fingernails. In her left hand lies a martini shaker of which she holds over the filled martini glass of a gentleman perched in a unique shaped chair. The woman’s right leg gently rubs against the gentleman’s kneecap. Her piecing eyes glare in a look of desire directly at this mysterious man. This man seems to be dressed in a lavish suit with tuxedo dress shoes. In the bottom left corner of the portrait lies a baby blue bottle of Skyy Vodka on top of an egg white tabletop ...


... middle of paper ...


...r customers to feel a sense of accomplishment when drinking their vodka, even if this feeling is brief while they are under the influence of the alcohol. All of these ideologies together represent the perception of a successful lifestyle, something that is acquired when the client consumes Skyy Vodka.
The Skyy Vodka advertisement holds very powerful messages intended for a certain target market that includes both men and women. Skyy Vodka creates an illusion through their advertisement by using the desire to feel sexy, a trend that is common among young adults today. They use this illusion obtain the association of drinking Skyy Vodka with the ultimate aspiration to feel confident, and look the sexiest in order for young adults to attract the opposite sex. Skyy also targets the upper class via the luxury penthouse and expensive furniture used in the advertisement.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Analysis Of Skyy Vodka 's Ad Campaign Essay

- The ad I have chosen to use for my Ad Critique assignment is one from Skyy Vodka’s ad campaign. This ad shows a young Caucasian man and woman spread out on a velvety quilted red couch, with money falling all around them. The man is holding a martini in his right hand, while his other hand is nowhere to be seen. The woman is thrusting her breasts into the man’s face, while holding a handful of cash. Both parties seem to be extremely elated, and there is a bottle of Skyy Vodka sitting on the table in front of them....   [tags: Sociology, Woman, Advertising, SKYY vodka]

Better Essays
1051 words (3 pages)

Essay about My Advertising Campaign For Chip Magnet Salsa

- All That and a Bag of Chips My advertising campaign was for Chip Magnet salsa, an internet salsa with a creative name, but with limited advertising. After researching food items and salsa specifically, I realized that many advertisers chose distinctive colors and slogans to portray their spicy food. I chose this product because it used a play on words in the name. Further, I added the slogan, “all that and a bag of chips” to add a catchy slogan to the brand name. Adding puns and humor people will remember is one of the many strategies advertisers use to persuade consumers....   [tags: Advertising, Rhetoric, Advertising campaign]

Better Essays
1193 words (3.4 pages)

Comparison: Absolut, Grey Goose, & Skyy Vodka Essay

- Product Differentiation – Vodka In 2005, I traveled to Russia. I went with a Russian friend who was excited to show me their homeland. Before going to Russia, I did not drink much Vodka. In fact, during my trip to Russia, I drank more Vodka than I probably had in my entire life. No meal was complete without a toast (or two) with chilled Vodka. Vodka is defined as “alcoholic liquor originally distilled from fermented wheat mash but now also made from a mash of rye, corn, or potatoes (Free Dictionary, 2013)....   [tags: Vodka Companies, Product Differentiation]

Better Essays
1393 words (4 pages)

Advertising Messages to the Global Society Essay

- Advertising and its existence in today’s society has made a huge transition over the years. With the move from an industrial to consumer society, advertising is ever present in selling goods that we claim to ‘need’ and ‘want’. This essay will explore how advertising and the messages they convey are related with the global society. Firstly it is important to explore the concept of advertising and its link with the consumer culture we live in today. Advertising is greatly linked with the growth of a consumer culture and the mass migration from the rural to the urban....   [tags: Advertising ]

Better Essays
1846 words (5.3 pages)

Sexism in Advertising and General Media Essay

- From TV commercials and product placement to billboards and posters, thousands of advertisements bombard the average American every day. To be effective, an ad must attract the consumer’s attention, maintain the public’s interest, create or stimulate desire, and create a call for action. These advertisements can be small enough to fit on a three-inch screen or large enough to cover the side of a building. But no matter what the size, in this world of ever-shrinking attention spans and patience levels, ads have to be efficient in portraying their ideas....   [tags: Advertising]

Better Essays
912 words (2.6 pages)

Campaign Advertising Essay

- Our community (Local monthly glossy magazine): This magazine targets 31% of the local population making it an ideal media outlet for a local event like the Fitness-Challenge kick off. Since the Fitness Challenge focuses on eliminating childhood obesity, parents will be the main target audience. According to the U.S. census bureau 32% of American families with a child under the age of 12 have a stay at home mother. Only 3% of American families with an elementary age child have a stay at home dad....   [tags: Advertising]

Better Essays
742 words (2.1 pages)

Essay on The Is A Type Of Vodka

- Belvedere, some may not know what it is; Belvedere is a type of vodka. This advertisement originated in the UK but it was banned for it’s content. In this advertisement, it states “Unlike some people, Belvedere always goes down smoothly.” It shows a man that looks as if he has been drinking, with a woman who looks frightened by him touching her. It kind of portrays that drinking vodka is an okay way to be able to attack or sexually assault women. The social group that this ad aims to persuade, are men that drink liquor....   [tags: Rape, Human sexual behavior, Sexual intercourse]

Better Essays
757 words (2.2 pages)

Gender Sterotypes in Advertising Essay

- The gender roles of men and women in American advertisements often reflect the gender roles in the general society. Men are often portrayed as strong, assertive, and intimidating, while women are often seen lying down in submissive and sexual positions, showing the woman’s powerlessness. Advertisements often perpetuate gender stereotypes in an attempt to attract primarily one gender, instead of breaking out of gender roles to attract all genders. In Absolut’s advertisement in Rolling Stone Magazine, introducing their new Orient Apple Vodka, the woman portrayed in the advertisement breaks out of gender norms for women in advertisements....   [tags: Absolut Vodka, Female Norms]

Better Essays
817 words (2.3 pages)

Advertising Essays

- Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product....   [tags: business Marketing Advertisisng Essays]

Better Essays
1889 words (5.4 pages)

Advertising Essay

- Advertising 2.1 Overview of the themes First of all, it is important to understand what is advertising and others concepts of it. Advertising is defined as a paid-for form of non-personal communication that is transmitted through a mass media, in order to reach a diversity of audiences (Dibb, Simkin, Pride & Ferrell 2006, p. 538). Moreover, advertising also can be defined as any paid form of non-personal promotion transmitted through a mass medium, means that audiences are far more likely to be interested in the subject matter of the advertising carried by their chosen medium, and is described to be part of the marketing mix under the promotional tools (Brassington & Pettitt 1997, p....   [tags: Business Marketing Advertising]

Free Essays
1064 words (3 pages)