In marketing, understanding the importance of brand identity plays a major role in your business and ensuring that your product distinguishes itself from your competitors. A key to establishing your product as a well-known entity that burrows itself into the psyche of your target customer base¬¬¬ are your company’s logo and tagline. These two trademarks of your company are how your customers recognize your business and identify with the products your company sells. Therefore, when starting a business extensive research and creativity should go into choosing both a logo and a tagline that differentiates your product from all others within your market.
Take a moment to think about famous logos around the world, what factors do most have in common? Usually it is a design or stylized lettering that is simple and unforgettable. Now think about Apple computers, their logo is an outline of a macintosh apple with a bite taken out of it. No matter the amount of exposure to computers people have when they see the Apple logo there is no question as to who made the computer. The image has branded itself into the minds of customers worldwide. The concept for creating such a logo was a simple, memorable, and easily recognizable. In consideration of creating your own company logo, it is important to understand what makes a good logo and a bad logo.
Good logos tend to have all those aspects that the Apple logo possesses. In general, these logos are simple in design and memorable to the customers who see it. It should always imply a positive connotation and not be offensive, as it represents something the customer will enjoy. In addition, the logo should be easy and inexpensive to reproduce which ...
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...to often would be successful logos and taglines become boring to the business owners who create them because they see and hear it daily. In turn, they want to adjust them slightly to better portray the message they are trying to communicate. This is a major fallacy in that it confuses the customer and causes a new identity process to take place, which conveys a product that is not consistent to the customers. Thus, a successful logo and tagline should provide a consistent differentiation in your target market.
Abrams, R. M., & Vallone, J. (2008). Successful marketing: secrets & strategies. Palo Alto, CA: The Planning Shop.
Ross. (2010, July 2). Think Different: How To Make Your Tagline Stand Out From The Crowd « crowdSPRING Blog. crowdSPRING Blog. Retrieved September 18, 2011, from http://blog.crowdspring.com/2010/07/tagline-slogan-marketing/
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