Essay on Location Based Marketing : A New Type Of Advertising

Essay on Location Based Marketing : A New Type Of Advertising

Length: 935 words (2.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Location-based marketing is a new type of advertising that combines with GPS services on mobile devices in order to provide local advertising to potential consumers. This basically means that if a person is passing a shop an advertiser can know about it and actually send relevant ads, coupons etc. to that person. Although this might be something off of the Minority Report, however, it’s an extremely useful marketing strategy. If you’re scrolling through your phone walking around town and suddenly get an ad for $1 off a Starbucks coffee, and you just happen to be next to a Starbucks, most people would go in and get a coffee. Relevant advertising is the most efficient advertising.

The big name in this space is LBMA (Location Based Marketing Association). Another less known company would be Geotoko and Thumbvista. LBMA seems to be one of the more legitimate companies, where as Thumbvista has a website that lacks professionalism and therefore looks rather unreliable. Geotoko has a higher quality website and they appear to be the safer choice between the two. After some research it was discovered that Geotoko is a Hootsuite company, and therefore by affiliation a trusted and reliable source. LBMA has case studies on their site, which gives potential clients an idea of how successful they are, and what the LBMA could do for their own company. Geotoko offers data collection so companies can see the results of their location-based advertising. LBMA offers its members access to all research reports and publications, which is very helpful when planning future media.

Companies such as McDonalds, Adidas, Best Western and Coors Light are currently using location-based advertising. Best Western is using it to show the nearest hotel in your ...

... middle of paper ...

...rt defects”.

We found it odd that the foundation didn’t take advantage of other social media platforms. They had many other options such as Instagram, Tumblr, Pintrest and Google+.

Advertising is very costly. The most significant costs will come from registering with the LMBA (Location Based Marketing Association) along with paying your designers.

Also we read an article on Location Based Marketing and from what we got out of it, the association is sending out the advertisements in the wrong locations. This is problematic to both the client and the consumer. For example if the consumer sees a coupon only redeemable in a different country, the consumer would be frustrated and upset with the company. The article said that this is a common problem and it is one of the main reasons companies are a little hesitant to start a campaign using location-based marketing.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Marketing Plan For An Organization Based On My Research Essay

- LO 3 Develop and evaluate a basic marketing plan Listed below are some findings on how to produce and evaluate a basic marketing plan for an organization based on my research; It is important for all small business to outline the company 's course to success, a marketing plan is essential to define research and methods used to target customers (Martin, 2016). According to Entrepreneur, (2016, par.1) " A good marketing plan spells out all the tools and tactics you 'll use to achieve your sales goals....   [tags: Marketing, Marketing plan, Marketing strategy]

Better Essays
1358 words (3.9 pages)

Marketing Plan For A New Product Essay

- Marketing Project You will design a marketing plan for a new product or service for a company that you would like to start or you can assume the role of a consultant and evaluate the marketing strategy of a small local business (this may include a local church) in the Chattanooga or Collegedale area that is of interest to you and make suggestions for improvement. Please email me with your business prior to the first deadline for approval. Step 1: Submit your business idea to your Professor by February 8th....   [tags: Marketing, Times Roman, Economics, Typography]

Better Essays
1133 words (3.2 pages)

The Marketing Mix Essay

- The Marketing Mix The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing arrangement. The marketing mix includes four key facets recognized as product, place, price, and promotion. The mix is the arrangement of the entire four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the marketing mix every category should be examined independently and the link connecting each one of the marketing blend or mix must be tackled....   [tags: Marketing ]

Better Essays
1459 words (4.2 pages)

Marketing Plan For A Marketing Strategy Essay

- Kiki is a recently established magazine in 2007 targeted to young ladies between the ages of 9 and 14. It’s unique design-based content and philosophy makes it one of the fastest growing magazines in a short period of time. Kiki’s philosophy is “the promotion of self-confidence among young girls [without exposing young girls to commercialism or sexualize them].” The company’s current marketing strategy is brilliant and complies with its philosophy and code of ethics. However, Kiki should consider conducting an extensive research on how to increase their percentage growth when it comes to circulations and new comers as well as how to increase their renewal rate....   [tags: Marketing, Strategic management, Research]

Better Essays
1018 words (2.9 pages)

Essay about Marketing Analysis : The Marketing Strategy

- A Billboard showcasing Forever 21 clothing. Facebook advertising a Contiki tour through Europe. Television commercializing a perfume by Marc Jacobs. An advertisement of the new Kia in the newspaper. The difference between Vegemite and Marmite on a shelf at Woolworths. These are all sources of marketing in everyday life. Marketing is the little information pocket that enhances our views towards a certain product or brand, researching and planning products based on what the target consumers want and pay in local and international markets....   [tags: Marketing, Business, Social media, Advertising]

Better Essays
766 words (2.2 pages)

Essay about Burger King Marketing Analysis

- Burger King’s core competency is fast food restaurant franchises specializing in made to order, flame-broiled hamburger sandwiches, particularly the “Whopper”. Using the strategy of industrial organization to capture market share Burger King offers a similar product (hamburgers) in a different way (flame-broiled). This strategy of product differentiation is part of the firm conduct category that Burger King uses to set itself apart from its competitors. In order to compete with its fast food competitors Burger King accentuates its core competencies in its marketing and product strategies, thereby leveraging market share....   [tags: Marketing ]

Better Essays
1062 words (3 pages)

Marketing Analysis : Inbound Marketing Essay

- Inbound marketing is a relatively new concept when compared to its counterpart, outbound marketing. Inbound marketing was created as a solution to fill the needs of the times. Traditionally, the only way to reach your customer base was to put advertisements on the radio, television, magazines, or newspapers and cross your fingers that customers would find their way to your product/service. In contrast, inbound marketing evolved from the technology that is available to the everyday person. It is quicker, faster, and a more reliable type of marketing that ensures that the customer base you are trying to reach gets your message....   [tags: Marketing, Advertising, World Wide Web]

Better Essays
1130 words (3.2 pages)

Essay on Global Marketing Research

- Global Marketing Research Case Study Analysis When deciding if a company should expand business into a global market, it is important to conduct market research. Global market research gathers and collects data and information and identifies possible issues that an organization may face. Conducting market research is a positive step to begin a globalized marketing strategy. Sperry/MacLennan Architects and Planners David Aaker, V Kumar, and George Day (2007) present a case study about an architectural organization that concentrates in recreational facilities, Sperry/MacLennan Architects and Planners (S/M)....   [tags: Marketing ]

Better Essays
1175 words (3.4 pages)

Elements of Marketing New Zealand for Tourism Essays

- Introduction The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age....   [tags: Tourism Destination Marketing]

Free Essays
2362 words (6.7 pages)

Marketing Management Essay examples

- "Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." (Kotler et al, 2003:13). Marketing is a key aspect within a business and has several different functions. Some of these functions include, research, analysis, promotion, pricing and distribution. These functions lead into the evolution of the five alternative concepts under which organisations conduct marketing activities. The concepts include the production concept, the product concept, the selling concept, the marketing concept and the societal marketing concept....   [tags: Business Marketing]

Better Essays
1689 words (4.8 pages)