lMaking a Persuasive Case from Documentary on Children and Advertising Essays

lMaking a Persuasive Case from Documentary on Children and Advertising Essays

Length: 934 words (2.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Making a Persuasive Case from Documentary on Children and Advertising
“Consuming kids: The commercialization of childhood” is a documentary that focuses on the tremendous growth of child marketing which has thrived in unregulated industry. The documentary addresses topics in wide range scope such as “edutainment” for toddlers and babies, commercialization in schools and increased market research. It relies on industry insiders, health care professionals, advocates for children, news media clips and advertising to expose the controversies in the industry. Although the documentary recognizes the impact of child marketing on growth in terms of annual spending of about $700b, it is against wholesale commercialization of childhood through exposing the effects of the same on the well being and health of children.
The film has tried to attain a substantial degree of persuasion although the specific goal of the film is not clearly stipulated (Lannon 123). The film succeeds in connecting with the audience on the basis of relationship by addressing them as parents and society and rationally providing information that allows the audience to engage in thought. Additionally, the evidence provided is broad and adequate enough to persuade. In addition, the film recognizes the constraints to its achievement by addressing the various constraints involved. For example, the organizational constraints of the media revealed through the reduction of the authority of the Federal Trade Commission, political constraints originating from the deregulation of the industry, legal constraints and ethical constraints.
The documentary “Consuming kids” generally addresses parents and school administrators. The political realities addressed refer to the influe...


... middle of paper ...


...dutainment and the reliance on experts in advertising to erode the innocence of childhood and the effects of child marketing on the well-being and health of children (Pugh 166).
The focus of information is important with much emphasis on the deregulation of the industry as the cause of the problem while the other reasons are given equal weight. The conclusion of the film focuses more on the effects of the child marketing on the children. The authors provide a definitive action for the audience which entails taking responsibility for their children. However, this proves more of a challenge in a deregulated industry and the solution would be advocacy for increased regulation and increased research on the same. The film clearly presents the consequences of inaction mainly in negative effects on the health of children such as diabetes, obesity and general inactivity.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about The Negative Effects of Advertising on Children

- What are some the implications media is having on the youth of today. Are parents competing with sophisticated physiologically designed media to keep their children healthy and safe. How and why does advertisement influence the social, physical, cognitive, and moral development of young children. The major influence in the social construct of moral and cognitive development of an individual is the family. Due to the influences on the youth of today, parents need to be more aware, and combat the effects of advertising on children....   [tags: media, advertising]

Better Essays
911 words (2.6 pages)

Essay about Advertising to Children

- They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower. At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices....   [tags: Advertising ]

Better Essays
1021 words (2.9 pages)

The Negative Impact of Targeted Advertising on Adolescents and Children Essay

- At the current time advertising can be represented in many ways - as a business, a fundamental ingredient of entrepreneurship or as an alternative way of communicating (William F. 2004). Originating from ancient times, its main purpose is to sell a product. William F. (2004, 6) claims that “every consumer is exposed to hundreds or even thousands of advertisements every day”. We view advertisements everywhere: on TV, banners, Web-sites, in magazines, newspapers, on sport events or even printed on tea cups, and all this is done with an aim to attract our attention....   [tags: Children, Adolescents, and Advertising]

Better Essays
2414 words (6.9 pages)

Essay about The Impact Of Advertising And Children On Children

- Alastair Garrett English 101A Mr. Marcel Kristel March 23, 2015 The Impact of Advertising And Children To persuade, to inform, to entice, to appeal, to delegate, and to sell are all forms of advertising. Companies have mastered the art of advertising. Either it’s directed towards children, adults, elderly, handicapped, or foreigners, advertising campaigns have an impact on everybody, both directly and indirectly. For several years, and especially more so today, companies have designed strategic and sophisticated approaches in their advertising campaigns to lure in potential consumers, especially young children, through various use of appeals, styles, and “weasel words”....   [tags: Advertising, Infomercial]

Better Essays
919 words (2.6 pages)

Essay on Advertising Targeted to Children

- It is an irrefutable thing more and more people today are spending money on brand name items and the multibillion dollar organizations are making more and more money every day because of advertisement. It seems as if everywhere you go there is some kind of advertisement present, whether if it’s on the side of a bus on a billboard or on the back of a milk carton. Promotion of items has been occurring since the birth of bartering, advertisement is an unavoidable thing especially in today’s modern society....   [tags: Advertising ]

Better Essays
1036 words (3 pages)

Essay about Advertising Aimed at Children

- Producing a 30 seconds commercial can cost more than filming a whole season of a television show today. Advertisers and marketers put in immense amount of work to create the most appealing advertisement to attract their viewers. Young audiences are a popular choice for advertisers to target because they are easy to persuade, as a result they can bring big profit to the companies. Children are exposed to on average 40,000 ads annually (Gunter, p2), and it has become a concerning problem for parents and experts....   [tags: Advertising ]

Better Essays
2333 words (6.7 pages)

Advertising to Children Essay examples

- We are living in an era of high advertising in the United States of America. We are being bombed by ads everywhere we go. Ads tell us how to run our lives. They tell us how to dress, eat, drink, how not to feel depressed, how to feel more socially acceptable, and of course, they tell us what are the “best” products to consume. Advertisements are delivered via radio, magazines, billboards, newspapers, television, internet, school, bookstores and many others sources. Advertisements are everywhere, and they all have one simple goal: to sell things or ideas to the people....   [tags: Advertising, Strategies]

Better Essays
1370 words (3.9 pages)

Marketing Plan For Advertising For Children Essay

- Previously there were no restrictions to the certain age limit for advertising especially for those who targeted children below 12 years of age. Advertising aimed at children was conducted through promotions, tie ups with cartoon characters or events targeting the latter. Children did not understand they they were tricked and that the primary reason was to sell them junk food and create unhealthy habit (Palmer & Carpenter, 2006) There is need for all Companies to undertake their promotional strategies while respecting the interests of the public (Hill & Langan, 2014)....   [tags: Advertising, Nutrition, Marketing]

Better Essays
1164 words (3.3 pages)

The Effects Of Mass Advertising On Children Essay

- =================These ethical concerns the authors describe become more significant in light of the findings of other researchers. After all, such effects of mass advertising to the young—particular when such advertisements are misleading—can lead to great backlash among the public against the fast food chains when, for instance, fast food has been tied to childhood obesity. “Childhood obesity is an escalating problem around the world that is especially detrimental as its effects carry on into adulthood (Chou, Grossman and Rashad, 2008, 599).” Fast foods that are high in fats and sugars but which are low in other kinds of nutritional content can have detrimental health effects on the pop...   [tags: Nutrition, Advertising, Fast food]

Better Essays
1274 words (3.6 pages)

The Exploitation Of Children In Television Advertising Essay

- The Exploitation Of Children In Television Advertisements Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products....   [tags: TV Media Advertising]

Better Essays
4398 words (12.6 pages)