Literature Review : Economic Interdependence Between Counsels And The Establishment Of Gatt After The Second World War

Literature Review : Economic Interdependence Between Counsels And The Establishment Of Gatt After The Second World War

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2.0 Literature Review
In recent decades, businesses have generally seen a progressive trend in relation to internationalization, especially in the "second globalization" with its origins in the creation of the Bretton Woods system and the establishment of GATT after the Second World War. From here the rapid growth of relations at an international level is mainly due to technological expansion, liberalization policy trades and increased global competition. Increasing the degree of trade in the world has led to a situation of practical economic interdependence between counsels (Powers & Loyka, 2010). Companies extend their operations in international markets and have an intrinsic need for survival. Many are forced to market their products in an increasingly global market due to competition and demand at that level. Foreign markets can be a great source of low cost products, technology and capital. Brands and products may need to be customised in order to achieve maximum profit and sales in a given market.

The standardisation and adaptation of advertising campaigns from a comparative perspective can be seen as a theoretical approach in which can be presented schematically. The end result would be to check if there is a clear preference for one strategy or another, while evaluating and outlining the reasons for and against for each case in order to reach formulate a pro- integrative and practice put under the inclusion of examples of campaigns that have used such strategies (Berthon et al., 2012). A run of the mill gathering of global promoting choices are those identified with adaptation and standardization of the item, bundling and showcasing of the organization. It is hard to discover a case of organizations that take after a st...

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...side because of the most extreme modification of high advantages is on offer to address their issues. The benefit of the most extreme nearby adaptation are confronted with ease focal points because of lower economies of scale. In compelling cases exist in every nation has its own particular generation offices and own item run. Furthermore, a multinational advertising system concentrates generally on a decentralized hierarchical structure. The national organizations act to a great extent self-ruling. Since a greatest neighbourhood adaptation in poorer cost position leads, is a procedure taking into account cost and value administration in the business sector, hard to accommodate with the multinational advertising technique (Hagen et al., 2012). This is rather concentrating on client closeness and an unrivalled on the grounds that neighbourhood tweaked administrations.

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