“It’s about a people-driven economy, stupid” (Lister, et al, 2011, p. 279). Although crass, this comment sums up our current global electronic marketplace. Consumers are the key to success in the socialnomic world. Products, jobs, and corporations refer by word-of-mouth, or world-of-mouth, as the internet has become (Lister, et al, 2011). More and more employers and employees link together on LinkedIn, the second-largest social networking site in existence (Press, 2011). LinkedIn arguably represents the best business tool on the web for both recruiters and potential employees.
LinkedIn launched on May 5, 2003 as the first of the major social networking sites, just in front of Facebook, which launched in February, 2004 ( ). By April 2004, just before its first birthday, LinkedIn reached 500,000 members (Wilson, 2010). Now over 135 million members link there, and Fortune magazine recently made LinkedIn “the only social site to fire up your career” (Wilson, 2010).
LinkedIn certainly fired up the careers of its founders. Although only the original founder Reid Hoffman is still with the company, the company’s net worth now exceeds 1.7 billion dollars. The founders and initial investors knew cyber technology, coming from Silicon Valley, Google, and IPO investments. LinkedIn makes business news, national news, and even blog news every month. LinkedIn, unlike other social networking sites such as Twitter and Facebook, has no competitors in the business professional social networking arena. As such, it commands the attention of both job seekers and those looking to fill their empty positions.
Listening to its consumers gave LinkedIn top media representation, as well as a loyal customer base. Consumers are taking ownership...
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The marketing industry is rapidly changing, advancing, and adapting to the technology. The industry will continue to be refined as we move from traditional to nontraditional strategies. RPZ Social Media Analytics and Genaflek have experienced these changes first hand, which in turn opened a window of opportunity for RPZ Social Media Analytics to purchase Genaflek Marketing. Since the purchase, RPZ Marketing has had to face many new exciting challenges and obstacles. RPZ struggles with a lack of qualified resources, as the employees from Genaflek used traditional marketing strategies. How will RPZ Marketing continue to be a leading marketing firm offering cutting-edge, innovative solutions specializing in diverse media applications?
In regards to question one, Linkedin allows user to connect in new ways because unlike Facebook with is used for simple communication and lighthearted fun, Linkedin is a positive and professional way for individuals to promote themselves and research and find jobs in their surrounding areas. Linkedin is a combination of a resume and a get to know me all merged into one convenient location. Linkedin like many social media sites requires an account to use it services. The sign up process is very easy like most social media accounts (name, email, and password). Yes, I feel Linkedin does transfer power from the institution to its users. Many users can interact with companies and receive updates and notifications from them. Users
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
Originally, Facebook was started in 2003 by a man named Mark Zuckerburg in his college dorm room at Harvard University. It began as a social network for Harvard students and then quickly expanded to universities across America. Facebook as we know it today started in the year 2004 and now does not only include college students but ages ranging from teens to middle-aged individuals. The social network site has quickly developed into one of the most trafficked networking websites which runs thousands of databases. By building a network that has spread across various countries, Facebook has successfully created a form of technology that allows people to connect with friends across the seas with different cultures.
Despite the increasing competition in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always going to have the benefit of being pioneer in launching a website that targeted the specific niche of professionals for networking and recruiting. As of March 2012, LinkedIn was declared as the largest professional network on the internet with revenue of $522.2 million in 2011. By 2012, the website has more than 150 million members in over 200 countries. The success of LinkedIn can be determined from the fact that it is the first major U.S. social networking company that completed its initial public offering in 2011 by raising an aggregate of $270.2 million for general corporate purposes and working capital (Our Social Times, 2012).
Joos, J. G. (2008). Social media: New frontiers in hiring and recruiting. Employment Relations Today (Wiley), 35(1), 51-59.
"The History and Evolution of Social Media." Webdesigner Depot RSS. N.p., n.d. Web. 19 Apr. 2014.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Depending on two different sources the history when Social Networking Sites first started is different. “According to the definition above, the first recognizable social network site launched
Social networks are increasing dramatically every year. Employers are turning to social networks because it is a tool to screen job applicant’s profiles. According to a survey conducted by jobvite.com (2013), 94 % of employers use social media profiles to recruit job applicants. This trend assists the applicants and recruiters. Job applicants should be judged by their social network profiles because social media give positive image about the candidate, prove the information in the resume, and help to identify if the person fits the culture of the company or not.
Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove...
Websites like Facebook, twitter and LinkedIn are being used for recruiting by companies and organizations.
Forbes estimated that in 2011, Facebook and its founder Mark Zuckerberg were worth an estimated 50 billion dollars as a result of its growing popularity. It went from a social network just for Harvard Student to a worldwide phenomenon. Twitter as well has famous celebrities and personalities who are followed by millions. Lady Gaga, Justin Bieber and Katy Perry are the top 3 most followed people on Twitter, with over 14 million people following them and updated on their every single move. Besides the elite list of celebrities and famous companies such as Google or The New York Times using social media sites as an outlet to gain customers, one of the main reasons it is so successful is its worldwide and global appeal. People from first and third world countries are aware of it, and statistics show that one in every nine people on Earth is on Facebook, and Twitter is adding up to 500,000 users each day. Search engine giant Google, perhaps the most famous name on the internet has started their own social networking experiment, Google+, which experts have predicted will also become a powerhouse.