Linguistic Manners And Rhetorical Strategies Essay

Linguistic Manners And Rhetorical Strategies Essay

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In chapter 4, there is an explanation of the style of ideology which refers to linguistic manners and rhetorical strategies (or race talk) to the technical tools that allow users to articulate is frames and story lines. The concept of the style is the way whites talk about minorities without appearing to be racist. The purpose of this chapter is to tell how whites avoid direct language to express their racial views, analyze semantic moves as verbal parachutes, the role of diminutives in color-blind race talk, show how incursions produce total incoherence in many whites, and the outcome of talking about racially sensitive matters where things cannot be shared in public. In order to explain these five things, semantic moves are presented such as: “I am not prejudiced, but...”, and “Some of my friends are...”, “I am not black, so I don’t know”, “Yes and no, but…”, and “anything but race”. Starting with “I am not prejudiced, but “, this is a buffer that is used before or after someone express racial views that could possibly show they are racist. Many respondents used the phrase “Some of...

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